Luna Daily is a British

cosmetics Cosmetics are substances that are intended for application to the body for cleansing, beautifying, promoting attractiveness, or altering appearance. They are mixtures of chemical compounds derived from either Natural product, natural source ...

and feminine hygiene brand founded in London in 2019 by Katy Cottam.

History

Luna Daily was founded in 2019, and is a privately held business headquartered in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

, England. Luna Daily was conceived from founder Cottam's own experiences with using traditional bodycare products, and stigma associated with feminine hygiene products. Cottam herself having worked for major beauty and skincare brands

L'Oréal L'Oréal S.A. () is a French multinational personal care corporation registered in Paris

and

Charlotte Tilbury Charlotte Emma Bow Tilbury (born 10 February 1973) is a British beauty entrepreneur and makeup artist. She is the founder, chair and chief creative officer of the makeup and skincare brand Charlotte Tilbury Beauty Ltd. Tilbury is a contribut ...

. Luna Daily is a manufacturer of female body care and intimate wellness products In the March 2023, Luna Daily secured $3.7m seed funding Redrice, Joyance, and Velocity Juice, as well as angel investors. In April 2023, Luna Daily was officially stocked in US based

Sephora Sephora is a French multinational retailer of personal care and beauty products, offering nearly 340 brands alongside its own private label, the Sephora Collection. Its product range includes cosmetics, skincare, fragrance, nail color, beauty t ...

stores, and later in 2023 was stocked in British branches of

Boots A boot is a type of footwear. Most boots mainly cover the foot and the ankle, while some also cover some part of the lower calf. Some boots extend up the leg, sometimes as far as the knee or even the hip. Most boots have a heel that is clearl ...

and online with

ASOS ASOS or Asos may refer to: * Asos, a village in Greece * ASOS (retailer), a UK online fashion store * '' A Storm of Swords'', a book in the ''A Song of Ice and Fire'' saga by G. R. R. Martin * Action short of strike, industrial action undertake ...

. In November 2023, Luna Daily launched their Vulva advertising campaign with advertising agency JOAN. The campaign included projecting the word Vulva onto the

Tate Modern Tate Modern is an art gallery in London, housing the United Kingdom's national collection of international Modern art, modern and contemporary art (created from or after 1900). It forms part of the Tate group together with Tate Britain, Tate Live ...

art gallery. Moving in 2024, Luna Daily expanded their product line to include a new range for pregnancy, post-birth and beyond supporting new mothers. In July,

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

Ventures invested over £2 million, and brings the brand’s total funding raised to date to £4.7 million.

References

External links

*{{official website, https://luna-daily.com/ Cosmetics companies of the United Kingdom Personal care brands British brands