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Luke Booth is a product designer and inventor. Booth, and his uncle Christopher Eves, successfully participated in the BBC television show,
Carrybar- P4CK launched its new drinks carrier, the CarryBar, at the Twickenham stadium on Saturday 17 November, at the QBE Internationals; England v. Australia match. Can carry four pints of beer. Some 100,000 carriers were produced by Benson Group with Guinness and Greene King IPA branding. The Carrybar employs a central bar mechanism, and uses 33% less material than a comparable product.
3-Sided Christmas cracker
{{DEFAULTSORT:Booth, Luke British designers Living people Year of birth missing (living people)
Luke Booth is a product designer and inventor. Booth, and his uncle Christopher Eves, successfully participated in the BBC television show, Dragons' Den
''Dragons' Den'' is a reality television program format in which entrepreneurs pitch their business ideas to a panel of venture capitalists in the hope of securing investment finance from them. The program originated in 2001 in Japan, where it is k ...
and received investment to launch their packaging solutions for the FMCG, retail and leisure markets.
Background
Booth studied Product Design at theCentral Saint Martins
Central Saint Martins is a public tertiary art school in London, England. It is a constituent college of the University of the Arts London. It offers full-time courses at foundation, undergraduate and postgraduate levels, and a variety of shor ...
(CSM) in London. He won a Starpack Gold star for the BevBax food and drink carrier that rips open into a tray.
In 2011 Booth set up P4CK with Eves.
Dragons Den
Co-founders of P4CK, Booth and Eves appeared on BBC'sDragons' Den
''Dragons' Den'' is a reality television program format in which entrepreneurs pitch their business ideas to a panel of venture capitalists in the hope of securing investment finance from them. The program originated in 2001 in Japan, where it is k ...
Episode 11 Series 10.
The pair faced a grilling by the Dragons and originally pitched for £50,000 funding for 10% equity. Theo Paphitis
Theodoros "Theo" Paphitis ( el, Θεόδωρος Παφίτης; born 24 September 1959) is a Greek-Cypriot British retail magnate and entrepreneur. He is best known for his appearances on the BBC business programme '' Dragons' Den'' and as forme ...
liked the idea and said that he was willing to back the idea, giving Booth and Eves £50,000 for 30% equity in their business.
Products
Flexicarry- Food carrier, supplied flat. Internationally patented; uses 40% less raw material than a card carrier and balances with 1, 2, 3 or 4 pints. Health and safety accredited for stadia. BevBax- Carry food and drink in one hand. Bax- retail packaging employing cardboard sleeve and bag, reducing packaging weight, High visibility shelf presence, Can be used where foil wrap or vacuum pack are required.
Carrybar- P4CK launched its new drinks carrier, the CarryBar, at the Twickenham stadium on Saturday 17 November, at the QBE Internationals; England v. Australia match. Can carry four pints of beer. Some 100,000 carriers were produced by Benson Group with Guinness and Greene King IPA branding. The Carrybar employs a central bar mechanism, and uses 33% less material than a comparable product.
3-Sided Christmas cracker
References
External links
{{DEFAULTSORT:Booth, Luke British designers Living people Year of birth missing (living people)