Luigi Pane, also known as Louis Sebastian Pane (born March 12, 1977, in

Naples Naples ( ; ; ) is the Regions of Italy, regional capital of Campania and the third-largest city of Italy, after Rome and Milan, with a population of 908,082 within the city's administrative limits as of 2025, while its Metropolitan City of N ...

), is an Italian

director Director may refer to: Literature * ''Director'' (magazine), a British magazine * ''The Director'' (novel), a 1971 novel by Henry Denker * ''The Director'' (play), a 2000 play by Nancy Hasty Music * Director (band), an Irish rock band * ''D ...

and

video artist Video art is an art form which relies on using video technology as a visual and audio medium. Video art emerged during the late 1960s as new consumer video technology such as video tape recorders became available outside corporate broadcasting. ...

. He is the founder and

creative director A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as advertisements, products, events, or logos; and directs and translates the creative people who produce the end results. Creat ...

of abstract groove (also known as abstr^ct:groove), an independent creative production studio and

filmmaking Filmmaking or film production is the process by which a Film, motion picture is produced. Filmmaking involves a number of complex and discrete stages, beginning with an initial story, idea, or commission. Production then continues through screen ...

collective based in

Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...

, Italy.

Early life

Luigi Pane grew up in

Ercolano Ercolano () is a town and ''comune'' in the Metropolitan City of Naples, Campania of Southern Italy. It lies at the western foot of Mount Vesuvius, on the Bay of Naples, just southeast of the city of Naples. The medieval town of Resina () was bui ...

, in the south of Italy. After attending art school in

he moved to

for studying Design at Politecnico. During the university years he started to experiment with

music Music is the arrangement of sound to create some combination of Musical form, form, harmony, melody, rhythm, or otherwise Musical expression, expressive content. Music is generally agreed to be a cultural universal that is present in all hum ...

and video making. Right after the university years he wrote and directed projects for fashion brands like

Diesel Diesel may refer to: * Diesel engine, an internal combustion engine where ignition is caused by compression * Diesel fuel, a liquid fuel used in diesel engines * Diesel locomotive, a railway locomotive in which the prime mover is a diesel engine ...

Dolce&Gabbana Dolce & Gabbana (), also known by initials D&G, is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, cosmetics, an ...

Pirelli Pirelli & C. S.p.A. is an Italian multinational tyre manufacturer based in the city of Milan, Italy. The company, which has been listed on the Borsa Italiana since 1922, is the 5th-largest tyre manufacturer, and is focused on the consumer pro ...

Ray-Ban Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica ...

and

Persol Persol is an Italian luxury eyewear brand specializing in the manufacturing of sunglasses and optical frames. It is one of the oldest eyewear companies in the world and is owned by the Luxottica group. The name is derived from the Italian ''per ...

. In 2004, together with Giada Risso, Luigi founded abstr^ct:groove and his work started to get noticed, year after year, by the creative and advertising international community. In 2008 he won the Epica d'Or at

Epica Awards The Epica Awards are an annual series of communication awards, created in 1987 and based in Paris, France. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012. 585 agencies in tot ...

with the short film for

"Explorers of the Past and Future". Other commercials he directed include

Yamaha Yamaha may refer to: People * Torakusu Yamaha, a Japanese businessman and founder of the Yamaha Corporation Companies * Yamaha Corporation, a Japanese musical instrument and audio equipment manufacturer ** Yamaha Music Foundation, an organi ...

"The Dark Side of Japan", Freddy "

Kaleidoscope A kaleidoscope () is an optical instrument with two or more reflecting surfaces (or mirrors) tilted to each other at an angle, so that one or more (parts of) objects on one end of these mirrors are shown as a symmetrical pattern when viewed fro ...

Alfa Romeo Stelvio The Alfa Romeo Stelvio (Type 949) is a car produced by the Italian manufacturer Alfa Romeo since 2016. As a D-segment model it slots above the smaller Tonale model in the marque's SUV range. A compact crossover SUV, it was first revealed at th ...

"Whoa There!", W Eyewear "Life is a Parade",

Chrysler FCA US, LLC, Trade name, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the "Big Three (automobile manufacturers), Big Three" automobile manufacturers in the United States, headquartered in Auburn H ...

"The Performer" and GMC "Mighty Spirit". His project "Building Urban Motion" was awarded in 2009 at

Milan International Film Festival Milan Film Festival (''MFF'', ') is an annual independent film festival held since 1996 in Milan, Italy. It was founded as a competition of only local short films, but grew to have a feature film competition program along with numerous other sect ...

. "Vesuvius Bunks", which he wrote and directed for Franky B aka Cryptic Monkey, was awarded at PIVI 2012 and at London International Awards 2013. As a

visual artist The visual arts are art forms such as painting, drawing, printmaking, sculpture, ceramics (art), ceramics, photography, video, image, filmmaking, design, crafts, and architecture. Many artistic disciplines such as performing arts, conceptual a ...

he exhibited in April 2013 at

Palais De Tokyo The Palais de Tokyo (''Tokyo Palace'') is a building dedicated to modern and contemporary art, located at 13 avenue du Président-Wilson, facing the Trocadéro, in the 16th arrondissement of Paris. The eastern wing of the building belongs to ...

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

together with Federico Pepe for the project Le Dictateur. His work has been featured on: Shots,

Juxtapoz ''Juxtapoz Art & Culture Magazine'' (pronounced ''JUX-tah-pose'') is a magazine created in 1994 by a group of artists and art collectors including Robert Williams, Fausto Vitello, C.R. Stecyk III (a.k.a. Craig Stecyk), Greg Escalante, and Eric ...

, IDN, Creative Review, Fubiz and The Creators Project.

Awards

* 2008 awarded with Epica d'Or at

with the short film for Diesel ''Explorers of the Past and Future'' * 2009

, Special Jury Gold Prize for the video installation project "Building Urban Motion" * 2012 Winner of Best Cinematography at PIVI Awards for "Vesuvius Bunks", Franky B ft. James Senese *2015 Dubai Lynx Awards. Gold Prize for Chrysler "The Performer" campaign *2016 Byron Bay Film Festival. Gold Prize, Best Experimental Film for the short film ''Sculptures that Lost the Sense of Time'' *2017 ADCI Awards. Gold Prize as Best Director for Alfa Romeo Stelvio "Whoa There!" *2023 ABBY Awards. Silver for Best Use Of Music. AM/NS India "Jharoka" TV, cinema commercial.

Aesthetics and style

The style and aesthetic of Louis Sebastian Pane are characterised by a fusion between

visual art The visual arts are art forms such as painting, drawing, printmaking, sculpture, ceramics, photography, video, image, filmmaking, design, crafts, and architecture. Many artistic disciplines such as performing arts, conceptual art, and texti ...

, music, animated movie, with stylistic traces distilled from art films, but also as a live action style. The result of this blend is a mode of original vision and his direction ranging from video installations to video clips, from commercials and shorts, real works of art that highlight a rigorous style but always open to new paradigms and visual space.

Filmography

Short films ''Sculptures that Lost the Sense of Time'' (2015) Commercials #Freddy: "Kaleidoscope" #

: "The Dark Side of Japan" #

: "Whoa There!" #

: "Ray of Darkness" # GMC: "Mighty Spirit" #Red Bull Mobile: "Data Makes The World Go Around" #

Cadillac Cadillac Motor Car Division, or simply Cadillac (), is the luxury vehicle division (business), division of the American automobile manufacturer General Motors (GM). Its major markets are the United States, Canada and China; Cadillac models are ...

: "Fashionably Early" #

Alfa Romeo Alfa Romeo Automobiles S.p.A. () is an Italian carmaker known for its sports-oriented vehicles, strong auto racing heritage, and iconic design. Headquartered in Turin, Italy, it is a subsidiary of Stellantis Europe and one of 14 brands of mu ...

: "Animals" #

: "We R1" #

: "The Performer" #

Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. The origins of the compa ...

: "A Tribute to Boxing" #Web Eyewear: "Life is a Parade" #

: "Explorers of the Past and Future" #AM/NS: "Reimagineering India" Music videos #"Vesuvius Bunks" by Franky B aka Cryptic Monkey ft. James Senese #"Napoli Anthem" by Nevrotype Video installations #Building Urban Motion (2009) #Pure Abstract Cinema (2010)

References

{{DEFAULTSORT:Pane, Luigi 1977 births Living people Film people from Naples Italian music video directors