Lucy Activewear (sometimes styled as "lucy" rather than "Lucy"), formerly known as Lucy.com, was an American clothing

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholes ...

er based in

Alameda, California Alameda ( ; ; Spanish for "Avenue (landscape), tree-lined path") is a city in Alameda County, California, United States, located in the East Bay (San Francisco Bay Area), East Bay region of the Bay Area. The city is built on an informal archipe ...

. Founded in November 1999 by former

Nike Nike often refers to: * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment * Nike (mythology), a Greek goddess who personifies victory Nike may also refer to: People * Nike (name), a surname and feminine giv ...

executives, it specialized in activewear for women including clothing intended for use during

yoga Yoga (UK: , US: ; 'yoga' ; ) is a group of physical, mental, and spiritual practices or disciplines that originated with its own philosophy in ancient India, aimed at controlling body and mind to attain various salvation goals, as pra ...

. It designed, manufactured and sold its own product lines including jackets, bras, tops, and bottoms. Initially an online-only retailer, Lucy opened

brick and mortar Brick and mortar (or B&M) is an organization or business with a physical presence in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases retail shops, factory produc ...

stores in 2002 after the bursting of the

dot-com bubble The dot-com bubble (or dot-com boom) was a stock market bubble that ballooned during the late-1990s and peaked on Friday, March 10, 2000. This period of market growth coincided with the widespread adoption of the World Wide Web and the Interne ...

; for several years, the company completely shut down its web store. It was at that time the company changed its name from "Lucy.com" to "Lucy Activewear". Though based in Portland, it did not open a store there in 2002 and did not have a retail presence in Oregon until it opened stores in Portland's

Pearl District The Pearl District is an area of Portland, Oregon, formerly occupied by warehouses, light industry and railroad classification yards and now noted for its art galleries, upscale businesses and residences. The area has been undergoing significa ...

and Bridgeport Village two years later. Lucy did have 60 stores located across the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

, primarily in

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

. It was headquartered out of the

KOIN Center KOIN Tower (formerly KOIN Center) is a , 35-storey, story, skyscraper in Portland, Oregon, United States. The building, the third-tallest in the city, was designed by the firm of Zimmer Gunsul Frasca Partnership and opened in 1984 at a cost of ...

in downtown Portland. Lucy Activewear, Inc. was acquired on August 24, 2007 for $110 million by

North Carolina North Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, South Carolina to the south, Georgia (U.S. stat ...

–based

VF Corporation VF Corporation (formerly Vanity Fair Mills until 1969) is an American global apparel and footwear company founded in 1899 by John Barbey and headquartered in Denver, Colorado. The company's 11 brands are organized into three categories: Outdoor ...

(

NYSE The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...

: VFC). In 2017, Lucy closed a majority of its stores and was merged into

The North Face The North Face is an American outdoor recreation products company. The North Face produces outdoor clothing, footwear, and related equipment. Founded in 1968 to supply climbers, the company's logo draws inspiration from Half Dome, a distinct ...

by the

Notes

External links

Parent Company Official Website (VF Corporation)
Retail companies established in 1999 Companies based in Portland, Oregon Companies based in Alameda, California Online clothing retailers of the United States 1999 establishments in Oregon 2007 mergers and acquisitions {{Oregon-company-stub