Lucky Mobile is a Canadian prepaid

mobile virtual network operator A mobile virtual network operator (MVNO) is a wireless communications services provider that does not own the wireless network infrastructure over which it provides services to its customers. An MVNO enters into a business agreement with a mobil ...

and a subsidiary of

Bell Canada Bell Canada (commonly referred to as Bell) is a Canadian telecommunications company headquartered at 1 Carrefour Alexander-Graham-Bell in the borough of Verdun, Quebec, in Canada. It is an ILEC (incumbent local exchange carrier) in the province ...

. Founded in December 2017, Lucky Mobile operates on the

Bell Mobility Bell Mobility Inc. is a Canadian mobile network operator, wireless network operator and the division of Bell Canada which offers wireless services across Canada. It operates networks using LTE (telecommunication), LTE and Evolved HSPA, HSPA+ on ...

network alongside fellow subsidiary Virgin Plus. It targets the same market segment as discount mobile brands Chatr (owned by

Rogers Communications Rogers Communications Inc. is a Canadian communications and media company operating primarily in the fields of wireless communications, cable television, telephony and Internet, with significant additional telecommunications and mass media ass ...

) and Public Mobile (owned by

Telus Telus may refer to: * Telus Corporation, a Canadian publicly traded holding company ** Telus Communications, a telecommunications company ** Telus Digital, a technology company ** Telus Health, a health technology provider ** Telus Mobility T ...

History

After being announced on December 1, 2017, Lucky Mobile launched on December 4. At launch, the network is available for users in 17 metro areas in Canada. The launch was viewed as a way for BCE to compete with the discount mobile brands Chatr and Public Mobile operated by its competitors

and

, respectively. Like Chatr, Lucky Mobile offers a limited selection of low end smartphones for sale outright. In March 2018, the carrier's service area expanded to include

Saskatchewan Saskatchewan is a Provinces and territories of Canada, province in Western Canada. It is bordered on the west by Alberta, on the north by the Northwest Territories, on the east by Manitoba, to the northeast by Nunavut, and to the south by the ...

and

Manitoba Manitoba is a Provinces and territories of Canada, province of Canada at the Centre of Canada, longitudinal centre of the country. It is Canada's Population of Canada by province and territory, fifth-most populous province, with a population ...

Network

Lucky Mobile operates as a

offering pre-paid calling, texting, and 4G throttled speed data running on Bell Mobility's 5G network with pre-paid plans in Canada. Customers with eSIM enabled smartphones and devices are able to purchase eSIM from Lucky Mobile and connect to the network without a physical SIM card.

Retail presence

Lucky Mobile SIM cards are sold in

Bell A bell /ˈbɛl/ () is a directly struck idiophone percussion instrument. Most bells have the shape of a hollow cup that when struck vibrates in a single strong strike tone, with its sides forming an efficient resonator. The strike may be m ...

, Virgin Plus, Visions Electronics,

Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...

Circle K Circle K Stores, Inc. is a Canadian-American chain of convenience stores headquartered in Tempe, Arizona, and owned by Alimentation Couche-Tard, Alimentation Couche-Tard, Inc., based in Laval, Quebec. Founded in 1951 in El Paso, Texas, the comp ...

, Glentel (T-Booth Wireless, Wireless Wave),

Best Buy Best Buy Co., Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was r ...

, Best Buy Express, Staples, Giant Tiger and

Dollarama Dollarama Inc. is a Canadian dollar store retail chain headquartered in Mount Royal, Quebec. Since 2009, it has been Canada's biggest retailer of items for five dollars or less. Dollarama has over 1400 stores and is active in all of Canada; Onta ...

locations.

References

External links

* {{Canadian mobile phone companies Bell Canada Mobile phone companies of Canada Telecommunications companies of Canada Telecommunications companies established in 2017 Canadian companies established in 2017