Lucky Me! is a Philippine

instant noodle Instant noodles, or instant ramen, is a type of food consisting of noodles sold in a precooked and dried block with flavoring powder and/or seasoning oil. The dried noodle block was originally created by Deep frying, flash-frying cooked noodles, ...

brand owned by

Monde Nissin Monde Nissin Corporation, commonly known as Monde Nissin or abbreviated as MNC, is a Philippine multinational food and beverage company with a portfolio of brands across instant noodles, biscuits, baked goods, culinary aids and alternative m ...

History

On November 1, 1989, Monde Denmark Nissin Biscuit Corporation (now Monde Nissin) entered the instant noodle segment with Lucky Me!. It launched Instant Mami, noodle with soup in pouches, in beef and chicken variants. Eventually, these became their fastest-selling products. 1991 saw the introduction of Lucky Me!

Pancit Pancit ( ), also spelled pansit, is a general term referring to various traditional noodle dishes in Filipino cuisine. There are numerous types of pancit, often named based on the noodles used, method of cooking, place of origin or the ingredi ...

Canton, the first dry

stir-fry Stir frying ( zh, c= 炒, p=chǎo, w=ch'ao3, cy=cháau) is a cooking technique in which ingredients are fried in a small amount of very hot oil while being stirred or tossed in a wok. The technique originated in China and in recent centuries ...

pouched noodles in the Philippine market. It was then followed in 1995 by Lucky Me! Supreme in La Paz

Batchoy Batchoy, alternatively spelled batsoy (), is a Filipino noodle soup of pork offal, crushed pork cracklings, chicken stock, beef loin, and round noodles. The original and most popular variant, La Paz batchoy, traces its roots to the Iloilo City ...

flavor, marketed as the first Filipino dish-flavored no-cook cup noodles, and Lucky Me! Special (now split into True to Taste and Pasta) in 2009, which consists of noodles based on local and international flavors such as

Lomi Lomi or pancit Lor mee, lomi (Hokkien ) is a Culture of the Philippines, Filipino dish made with a variety of thick fresh egg noodles of about a quarter of an inch in diameter, soaked in lye water to give it more texture. Because of its popula ...

(egg noodles in seafood flavor), Jjamppong (spicy Korean noodles), Curly Spaghetti, Baked Mac, Mac & Cheez, and Cheese Ramyun. Kantar Worldpanel cited Lucky Me! in their 2014 Brand Footprint Report as the most chosen and purchased consumer brand in the Philippines, reaching almost all Filipino households. On July 8, 2022, multiple countries in

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

as well as

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...

issued health warnings regarding Lucky Me! products due to the reported presence of

ethylene oxide Ethylene oxide is an organic compound with the chemical formula, formula . It is a cyclic ether and the simplest epoxide: a three-membered ring (chemistry), ring consisting of one oxygen atom and two carbon atoms. Ethylene oxide is a colorless ...

, resulting in recalls in several countries. Monde Nissin denied the claims, stating that the products are FDA registered and comply with

food safety Food safety (or food hygiene) is used as a scientific method/discipline describing handling, food processing, preparation, and food storage, storage of food in ways that prevent foodborne illness. The occurrence of two or more cases of a simi ...

standards. They explained that ethylene oxide is used only to inhibit microbial growth in spices, and trace amounts may remain after processing into seasonings and sauces. These trace amounts, the company claims, are compliant even within US

Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respo ...

standards.

Logo, text, and packaging

Lucky Me! Instant Mami

When it was first introduced in 1989, the packaging for those two flavors (red for chicken and blue for beef) were the color of the flavors in the background, and on the white part for those flavors were four cows for the beef flavor and four chickens for the chicken flavor, both of them were cartoonized. In 1999, those animals below the wordmark were replaced with the noodles, but the animals in turn moved as the Patten to the background of the packaging. When Lucky Me! logo changed in 2002, most of the elements from the 1999 series retained. The current packaging is a cooked noodle in the left placed on a bowl facing to the point of view to the noodles and the wordmarks "Lucky Me!" and "Beef na Beef" and "Chicken na Chicken", depending on flavor that are appeared.

Pancit Canton

When the Lucky Me! Pancit Canton brand was introduced in 1991, the "Pancit Canton" wordmark was set in Helvetica Condensed and the text was slanted. This was used until 1998. In 1998, the wordmark changed its font to TW Cen Condensed Black and became italicized. It was aligned in horizontal position. This version of the text was used from 1998 to 2010. In 2002, the Lucky Me logo was changed. The text has been reverted to non-italic one after 12 years in early 2010 and changed its font for the third time. In 2018, the logo was slightly modified when the text position of the word “Pancit Canton” was changed from left to center. The "Pancit Canton" text was again changed in February 2022 replacing the one from 2010 as well as changing from red which is the text's color since the product's launch in 1991 to white, along with the new Lucky Me logo and an overhaul to the packaging. Between 1991 and 2010, the packaging showed the product appearance below the "Lucky Me! Instant Pancit Canton" and since early 2010, the image of a product is now at the left of the Lucky Me logo and Instant Pancit Canton text.

References

{{Noodle 1989 establishments in the Philippines Food brands of the Philippines Instant noodle brands Monde Nissin brands Philippine noodles Products introduced in 1989