''Lucire'' ( , ; ) is a

fashion magazine Fashion journalism is a component of fashion media, with a focus on journalism, writing and photojournalism. Fashion journalists write about and critique fashion events and trends as well as cultivate and maintain relationships with stylists and ...

that originally began on the

web Web most often refers to: * Spider web, a silken structure created by the animal * World Wide Web or the Web, an Internet-based hypertext system Web, WEB, or the Web may also refer to: Computing * WEB, a literate programming system created by ...

in 1997, before adding a monthly print edition in its home country of

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

in 2004, and is now published seasonally, with a monthly for licensees. It is the first fashion partner with the

UNEP The United Nations Environment Programme (UNEP) is responsible for coordinating responses to environmental issues within the United Nations system. It was established by Maurice Strong, its first director, after the Declaration of the United Nati ...

, an arrangement that began in 2003. In 1999, ''

Harper's Bazaar ''Harper's Bazaar'' (stylized as ''Harper's BAZAAR'') is an American monthly women's fashion magazine. Bazaar has been published in New York City since November 2, 1867, originally as a weekly publication entitled ''Harper's Bazar''."Corporat ...

Australia'' listed ''Lucire'' in its "A-list of Style" supplement. In 2018, ''Lucire'' was listed by ''

StyleCaster SHE Media (formerly known as SheKnows Media) is an American digital media company. It operates the website properties BlogHer, SheKnows, STYLECASTER, Soaps.com and HelloFlo. It has been a brand of Penske Media Corporation since 2018. History S ...

'' as one of the "21 International Fashion Magazines That Should Be on Your Radar." In 2022, '' LUXlife'' named ''Lucire'' its "Most Pioneering Online Fashion Magazine", and in 2025, they awarded it "Best Digital Fashion Magazine".

History

At its launch, it was the second online fashion title in New Zealand (after

Wellington Polytechnic Massey University () is a public research university in New Zealand that provides internal and distance education. The university has campuses in Auckland, Palmerston North, and Wellington. Data from Universities New Zealand shows that in 2024 ...

's ''Fashionbrat''), and the first commercial fashion magazine on the web there. With ''Fashionbrat'' lasting only one issue, ''Lucire'' is the longest running online fashion magazine in New Zealand. It claims to be the first fashion title to extend its

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

from the

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into print, and the first

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to launch print editions in more than one country. Summer Rayne Oakes was made the US Editor in 2007 and subsequently editor-at-large. Stanley Moss serves as travel editor and Elyse Glickman its US west coast editor. Sopheak Seng became its fashion editor in 2010. Qurratulain Wahab edits ''Lucire KSA'' in Saudi Arabia. ''Lucire'' was founded by

Jack Yan Jack Yan (; born 1972) is a New Zealand publisher, designer and businessman. He is best known as the founder and publisher of ''Lucire''. He ran for mayor of Wellington in 2010, and again in 2013, but was unsuccessful in both elections. Backgr ...

, who continues to serve as

publisher Publishing is the activities of making information, literature, music, software, and other content, physical or digital, available to the public for sale or free of charge. Traditionally, the term publishing refers to the creation and distribu ...

. When conceived, the name was not intended to have a meaning; it was only later that the team discovered it was a quaint

Romanian Romanian may refer to: *anything of, from, or related to the country and nation of Romania **Romanians, an ethnic group **Romanian language, a Romance language ***Romanian dialects, variants of the Romanian language **Romanian cuisine, traditional ...

term meaning 'the act of glowing or glittering'. In the early 2000s, ''Lucire'' covered new talent alongside more established names. It was one of the first publications to profile actress

Gal Gadot Gal Gadot (; born 30 April 1985) is an Israeli actress. She gained recognition for portraying Wonder Woman in the DC Extended Universe films (2016–2023). In 2018, Gadot was named one of ''Time''s 100 most influential people and ranked by ''F ...

, designer

Zac Posen Zachary E. Posen (; born October 24, 1980) is an American fashion designer. Early life Zachary E. Posen was born and raised in a American Jews, Jewish family in New York City, residing in the SoHo neighborhood of lower Manhattan. He is the son ...

MTV New Zealand MTV New Zealand was a 24-hour general television entertainment channel operated by MTV Networks International. The channel launched on 18 August 2006. From its launch MTV New Zealand employed 23 people at its headquarters in Auckland. MTV New Z ...

presenter and former beauty queen Amber Peebles, and numerous others. In 2003, it was the second-ever New Zealand website to be nominated for a

Webby Award The Webby Awards (colloquially referred to as the Webbys) are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over three thousand industry experts a ...

. Print edition

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s have included

Laura Vandervoort Laura Dianne Vandervoort (born September 22, 1984) is a Canadian actress. She is best known for her role as Lisa in the ABC science fiction series '' V'' (2009). She also known for role as Sadie Harrison in the CTV teen drama series '' Instant ...

, Violett Beane, Denise Richards,

Javicia Leslie Javicia Leslie ( ; born May 30, 1987) is an American actress. After landing her first major role in the Lifetime film ''Swim at Your Own Risk'' (2016), she appeared as a series regular on the BET drama '' The Family Business'' (2018–present) a ...

, Camille Hyde, Brittny Gastineau,

Vanessa Carlton Vanessa Lee Carlton (born August 16, 1980) is an American singer-songwriter and pianist. Her debut album, '' Be Not Nobody'' (2002), was released by A&M Records and peaked at number five on the ''Billboard'' 200. It spawned the hit song " A Tho ...

Sarah McLachlan Sarah Ann McLachlan (born January 28, 1968) is a Canadian singer-songwriter. As of 2015, she had sold over 40 million albums worldwide. McLachlan's best-selling album to date is ''Surfacing (album), Surfacing'' (1997), for which she won two G ...

, Stacie Jones Upchurch,

Nicky Hilton Nicholai Olivia "Nicky" Rothschild ( Hilton; born October 5, 1983) is an American socialite, fashion designer and model. She is a member of the Hilton family by birth, and a member of the Rothschild family following her 2015 marriage to James ...

, Theodora Richards, Jennifer Siebel Newsom, Rachel Hilbert, and Andrea Kevichüsa.

International editions

''Lucire'' launched its first international edition in Romania (helmed by Mirella and Valentin Lapusca) in May 2005, claiming to be the first New Zealand fashion magazine to enter the continent, and the first

webzine An online magazine is a magazine published on the Internet, through bulletin board systems and other forms of public computer networks. One of the first magazines to convert from a print magazine format to an online only magazine was the computer ...

in the world to launch two print editions. A Thai edition, ''Twinpalms Lucire'', launched in 2008 in conjunction with Twinpalms Resort. Additionally, ''Vox'' magazine in

Qatar Qatar, officially the State of Qatar, is a country in West Asia. It occupies the Geography of Qatar, Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it shares Qatar–Saudi Arabia border, its sole land b ...

was briefly launched in conjunction with ''Lucire'', while a one-off Bahraini edition appeared in 2014. In 2018 ''Lucire KSA'' was launched in Saudi Arabia, as a monthly English-language magazine. ''Lucire KSA'' is now supplied in the first and business classes of the national carrier

Saudia Saudia (), formerly known as Saudi Arabian Airlines (), is the flag carrier of Saudi Arabia based in Jeddah. The airline's main hubs are the King Abdulaziz International Airport in Jeddah and the King Khalid International Airport in Riyadh, the ...

, and in their airport lounges. ''Lucire Rouge'', a US edition, appeared in 2020, extending the magazine's coverage into wellness. A French-language edition of ''Lucire KSA'' appeared in 2021.

Notes

External links

*{{official website, https://lucire.com/ Lifestyle magazines Magazines established in 1997 Women's magazines published in New Zealand Women's magazines published in Romania Women's fashion magazines Monthly magazines published in New Zealand Mass media in Wellington