Luch (watch)
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Luch (, ''ray, beam'') is a watch brand produced by the OJSC Minsk Watch Plant, the only watch plant in
Belarus Belarus, officially the Republic of Belarus, is a landlocked country in Eastern Europe. It is bordered by Russia to the east and northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Belarus spans an a ...
. The decision to build the plant was taken in 1953, and from 1955 watches were produced in
Minsk Minsk (, ; , ) is the capital and largest city of Belarus, located on the Svislach (Berezina), Svislach and the now subterranean Nyamiha, Niamiha rivers. As the capital, Minsk has a special administrative status in Belarus and is the administra ...
, including the brands Luch, Zarya and Vympel. Since 2010 the Swiss company
Franck Muller Franck Muller is a Switzerland, Swiss luxury watch manufacturer named after its founder. The company's estimated total sales (in 2010/2011) were 20000 pkr in watches with an average unit price of 679000 pkr Franck Muller's watches are worn by va ...
is major investor of the Minsk Watch Plant.


Watch production

The plant has kept the full cycle of watch production.


Collections

Luch has produced the following collections: * "One hand watch" — watch with only one hand; * "Retro" — models of the 1960s in modern interpretation; * "Ceramic" — ceramic metal watch, made of hypoallergenic materials; * "Ego" — mechanical watch, with a case made of steel, with a sapphire crystal and transparent back cover; * "Volat" — watch with chronograph, water resistant, sapphire crystal, made of stainless steel; * "Tweed" — watch with an alarm clock, on tweed straps.


Brand chain of stores Luch

As of 2018 in Belarus there are 14 brand stores of Luch, seven of which are located in
Minsk Minsk (, ; , ) is the capital and largest city of Belarus, located on the Svislach (Berezina), Svislach and the now subterranean Nyamiha, Niamiha rivers. As the capital, Minsk has a special administrative status in Belarus and is the administra ...
.


Non-core production

The OJSC Minsk Watch Plant also produces equipment for technical industrial purposes.


Certificates

A number of certificates were received for the products of the OJSC Minsk Watch Plant:


References


External links

*
Watch-Wiki on Luch

Russian Ultra-Thin 2209 Movement page which includes Luch watches
Watch manufacturing companies of the Soviet Union Manufacturing companies of Belarus Manufacturing companies established in 1953 Companies based in Minsk Belarusian brands Soviet watch brands 1953 establishments in Belarus Watch movement manufacturers {{Belarus-stub