Lucena Lines

Lucena Lines Inc. (LLI) is a bus operating company in the Philippines. It is a subsidiary of JAC Liner Inc. and commenced its own operations in December 2004. It has operations from Manila to Lucena in the province of Quezon, Pagsanjan and Santa Cruz in the province of Laguna.

History

JAC Liner started in April 1987 as a sole proprietorship operating two second hand buses along Alabang - Fairview route. The owner's family backyard lot then became the company's repair shop and head office.

When the company was able to avail the Bus Installment Purchase Program (BIPP) in 1988, it gave way to purchase of 26 brand new buses and was granted to have additional franchises along EDSA. They later expanded their operations to the Southern Tagalog, where it immediately established itself as one of the largest bus company in the country.

In December 2004, they established their own affiliate company with a new name called Lucena Lines Inc. Named after the city of Lucena, the capital of Quezon province, they established operations connecting Manila to Lucena, and all the way to the province of Marinduque. Their operations also came with the help of a shipping company, Montenegro Shipping Lines.

In 2011, JAC Liner along with Lucena Lines were the first bus companies in the country to offer free Wi-Fi on board service through the help of Philippine Long Distance Telephone Company (PLDT).

Along with JAC Liner, Lucena Lines grew and became one of the predominant bus liners in Luzon. As of 2015, the parent, JAC Liner is now the largest bus company in the country in terms of fleet size.

Absorption from former subsidiaries

Lucena Lines absorbed some bus companies which were once bought by JAC Liner, and became JAC's subsidiary. The buses from these former subsidiaries are now managed and repainted under the name of Lucena Lines. They were:
* Green Star Express Inc.
* Laguna Express Inc.

Fleet

Lucena Lines currently runs air conditioned bus units. Recently, the company has started to offer deluxe trips as well. Majority of their buses are made from Yutong.
* Yutong ZK6107HA
* Yutong ZK6119H2
* Yutong ZK6122HD9
Former bus fleets
* Almazora MAN 16.290 Tourist Star Universe Series
* Del Monte Euro MAN 16.290
* Hino RK1J-ST bodied by Pilipinas Hino Inc (now Hino Motors Philippines Corp.) and some of their coach bodies (facelifted to Santarosa NV620 fascia) modified by ABTii
* Isuzu FTR (PABFTR33PL) rebodied in Santarosa NV620 Body
* King Long XMQ6118JB
* NDPC Euro Nissan Diesel
* Nissan Diesel RB46S
* Nissan Diesel Santarosa NV620
* Nissan Diesel SP215NSB
* MAN 16.290 Lion Star
* Yutong ZK6100H

Branding and Livery

Lucena Lines at its introduction used to have red, yellow and white stripes livery with Popeye that uses Roadrunner as their corporate logo and branding, their parent JAC Liner pays the rights to use Popeye as Lucena Lines' corporate logo and branding to the owner, Warner Brothers. However, in 2010, the Popeye logo wasn't used anymore. All Lucena Lines units were updated to their red, yellow and white spherical livery until it was simplified in 2013.

In 2013, Lucena Lines started using its abbreviation "LLI" in their livery, while it started using the JAC Liner logo for their livery in 2016. With the simplified name, riders often dubbed them "Lu Li".

Bus Terminals

Metro Manila

They have three bus terminals in Metro Manila which are all under JAC Liner, to wit:
*Araneta City Bus Port Cubao, Quezon City
*JAC Liner Kamias Terminal, Quezon City
*JAC Liner Buendia Terminal, Buendia Avenue, Pasay
* PITX, Paranaque City
* Avenida, Manila

Provincial

Lucena Lines has operations to three bus terminals where JAC Liner is also at present, to wit:
*Lucena Grand Central Terminal, Brgy. Ilayang Dupay, Lucena City, Quezon
*Santa Cruz Terminal, National Hwy, Pagsanjan, Laguna
*SM Calamba Terminal, National Hwy, Calamba, Laguna

Destinations

With the under management of JAC Liner, Lucena Lines uses the terminals of JAC Liner in Buendia, Pasay, Kamias Quezon City and Grand Central Terminal in Lucena.

Source:

Metro Manila
* Araneta City Bus Port Cubao, Quezon City
* Kamias, Quezon City
* Buendia, Pasay
* Alabang, Muntinlupa
* Parañaque Integrated Terminal Exchange, Parañaque
* Avienda, Manila
*One Ayala, Makati

Provincial
* San Pedro, Laguna
* San Pablo City Central Terminal, San Pablo, Laguna
* Calamba, Laguna
* Pagsanjan, Laguna
* Los Baños, Laguna
* Santa Cruz, Laguna (via Pila,Laguna)
* Lucena, Quezon

Former destinations

* Araneta Center Bus Terminal, Cubao, Quezon City
* Ayala Center, Makati
* Southwoods Mall, Biñan, Laguna
* Atimonan, Quezon
* Gumaca, Quezon
* Calauag, Quezon
* Mauban, Quezon (now under routes of JAC Liner)

See also

* List of bus companies of the Philippines

References

{{Transportation in the Philippines

Bus companies of the Philippines
Transportation in Luzon
Transportation in Quezon
Transportation in Laguna (province)
Transportation in Metro Manila
Companies based in Pasay
Transport companies established in 2004
2004 establishments in the Philippines