Lucas Oil Products, Inc. is an American manufacturer and distributor of automotive oil, additives, and

lubricants A lubricant (sometimes shortened to lube) is a substance that helps to reduce friction between surfaces in mutual contact, which ultimately reduces the heat generated when the surfaces move. It may also have the function of transmitting forces ...

founded in 1989.

History

Lucas Oil was founded by trucker Forrest Lucas and his wife Charlotte in 1989. The company is a medium size manufacturer of lubricants, including engine oils, greases, gear lubes, as well as problem-solving additives and car-care products. It produces and markets approximately 270 formulations in 40 countries. In the U.S., Lucas Oil is sold in more than 30,000 auto parts stores, displaying the most variety of shelf products of any oil company, and at truck stops nationwide. Lucas Oil has its plants in the United States. The original plant in

Corona, California Corona (Spanish language, Spanish for "Crown") is a city in northwestern Riverside County, California, United States, directly bordering Orange County, California, Orange and San Bernardino County, California, San Bernardino counties. Its curre ...

, which also housed Lucas Oil Corporate Headquarters and several affiliated companies, was closed in late 2022, moving the corporate HQ to

Indianapolis Indianapolis ( ), colloquially known as Indy, is the List of capitals in the United States, capital and List of municipalities in Indiana, most populous city of the U.S. state of Indiana and the county seat of Marion County, Indiana, Marion ...

, Indiana, before moving headquarters to The Fashion Mall at Keystone in 2024. In 2003, it opened a new production plant in

Corydon, Indiana Corydon is a town in Harrison Township, Harrison County, Indiana, Harrison Township and the county seat of Harrison County, Indiana, located north of the Ohio River in the extreme southern part of the state. Corydon was founded in 1808 and serve ...

, and expanded with an additional, multimillion-dollar, 350,000-square-foot facility in 2014. In June 2024, Lucas Oil opened a 25,000-square-foot grease manufacturing expansion at the facility. In February 2024, Morgan Lucas was named CEO and Katie Lucas was named President of the company.

Products and markets

The company's focus is to create and produce better working oils than those currently available on the commercial marketplace. The company's first product was Heavy Duty Oil Stabilizer, followed by aftermarket products, including: * Heavy Duty Oil Stabilizer, an ultra high viscosity petroleum multi-use oil supplement for controlling noise, heat and wear in manual transmissions and differentials * Upper Cylinder Fuel Lubricant, marketed as delivering an extra half mile to the gallon savings for both

gasoline Gasoline ( North American English) or petrol ( Commonwealth English) is a petrochemical product characterized as a transparent, yellowish, and flammable liquid normally used as a fuel for spark-ignited internal combustion engines. When for ...

and diesel * Power Steering Stop-Leak, developed to address maintenance issues in

rack and pinion rack and pinion is a type of linear actuator that comprises a circular gear (the '' pinion'') engaging a linear gear (the ''rack''). Together, they convert between rotational motion and linear motion: rotating the pinion causes the rack to be d ...

steering mechanisms * Lucas Transmission Fix According to David Portalatin, an NPD industry analyst, Lucas Oil accounts for nearly all of the segment's recent growth and is one of leading brands in the

oil additive Oil additives are chemical compounds that improve the lubricant performance of base oil (or oil "base stock"). The manufacturer of many oils can use the same base stock for each formulation and can choose different additives for each use. Additives ...

s segment. The company continues to expand internationally. Current markets include Canada, Latin America, Europe, Asia, Australia, and most recently, the Middle East and Africa.

Motorsports

Lucas Oil owns or sponsors motorsports race teams, events and series at all levels, including

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...

INDYCAR IndyCar, LLC (stylized as INDYCAR), is an auto racing sanctioning body for American open-wheel car racing headquartered in Indianapolis, Indiana. The organization sanctions two racing series: the premier IndyCar Series with the Indianapolis ...

NHRA The National Hot Rod Association (NHRA) is a governing body which sets rules in drag racing and hosts events all over the United States and Canada. With over 40,000 drivers in its rosters, the NHRA claims to be the largest motorsport sanction ...

, IHRA, POWRi, ASCS, WAR and MLRA. Lucas Oil also owns and operates many high-profile racing series, including Lucas Oil Off Road Racing Series, Monster Jam, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, and the Lucas Oil Speedway in Wheatland, Missouri.

MAVTV

MAVTV is a motorsports television network with a programming lineup that includes the Lucas Oil Chili Bowl, Lucas Oil Pro Motocross, the

FIA World Rally Championship The World Rally Championship (abbreviated as WRC) is an international rallying series owned and governed by the FIA. Inaugurated in 1973, it is the oldest FIA world championship after Formula One. Each season lasts one calendar year, and typi ...

, NHRA Drag Racing, Lucas Oil Drag Boat Racing, Lucas Oil Off Road Racing, Lucas Oil Late Model Dirt, Lucas Oil Modified, Lucas Oil Sprint Cars and custom build shows. MAVTV is currently available on

Charter A charter is the grant of authority or rights, stating that the granter formally recognizes the prerogative of the recipient to exercise the rights specified. It is implicit that the granter retains superiority (or sovereignty), and that the ...

DirecTV DirecTV, LLC is an American Multichannel television in the United States, multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital Satellite television, s ...

Google Fiber Google Fiber, Inc., sometimes stylized as GFiber, is a fiber broadband Internet service operated by Alphabet Inc. servicing a growing number of households in cities in 19 states across the United States. In mid-2016, Google Fiber was estimated ...

Time Warner Cable Time Warner Cable Enterprises LLC was an American cable television company. Before it was acquired by Charter Communications on May 18, 2016, it was ranked the second largest cable company in the United States by revenue behind only Comcast, o ...

, Verizon Fios, and hundreds of regional distributors, as well as on streaming providers

FuboTV FuboTV, Inc., formerly known as the FaceBank Group, and its subsidiary FuboTV Media, Inc., which operates as FuboTV or Fubo, comprise an American over-the-top sports streaming television service that serves customers in Canada, Spain, and the US ...

and Tikilive.

Lucas Oil Racing TV

Launched on January 1, 2016, Lucas Oil Racing TV is a motorsports-dedicated subscription video on demand service. Programming includes both live races and a large library of both United States and international motorsports content. Many shows include expanded pre- and post-race footage, additional interviews, and background content. The service is available through the LucasOilRacing.TV website for smartphones and tablets, as well as

Roku Roku ( ) is a brand of consumer electronics that includes streaming players, smart TVs (and their operating systems), as well as a free TV streaming service. The brand is owned by Roku, Inc., an American company. As of 2024, Roku is the U ...

Amazon Fire TV Amazon Fire TV (formerly stylized as amazon fireTV) is a line of digital media players and microconsoles developed by Amazon since November 2014. The devices are small network appliances that deliver digital audio and video content streamed v ...

Android TV Android TV is an operating system that runs on smart TVs and related entertainment devices including soundbars, set-top boxes, and digital media players. Developed by Google, it is a closed-source Android distribution. Android TV features a u ...

Xbox One The Xbox One is a home video game console developed by Microsoft. Announced in May 2013, it is the successor to Xbox 360 and the third console in the Xbox#Consoles, Xbox series. It was first released in North America, parts of Europe, Austra ...

, and

Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the Xbox (console), original Xbox, it is the second console in the Xbox#Consoles, Xbox series. It was officially unveiled on MTV on May 12, 2005, with detail ...

Lucas Oil Production Studios

Lucas Oil Production Studios produces more than 300 hours of television annually for

CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...

CBS Sports CBS Sports is the American sports programming division of Paramount Global that is responsible for sports broadcasts carried by its broadcast network CBS and streaming service Paramount+, as well as the operator of its cable channel CBS Sports N ...

NBC Sports NBC Sports is an American programming division for NBCUniversal, a division of Comcast, that is responsible for sports broadcasts on their broadcast network NBC, the Cable television, cable channels NBC owns, and on Peacock (streaming service) ...

, as well as MAVTV. Lucas Oil Production Studios under the direction of Dawn Patison focus on grass roots motorsports production including the Lucas Oil Modified Series, Lucas Oil Off Road Racing Series, the ''Dave Despain Show'', the Lucas Oil Chili Bowl Nationals, the Lucas Oil Pro Pulling League, and the Lucas Oil Late Model Series.

Team Lucas

Team Lucas is a marketing platform for Lucas-owned motorsports properties. Partners include Carlyle Tools,

GEICO The Government Employees Insurance Company (GEICO ) is an American vehicle insurance company headquartered in Chevy Chase, Maryland. In addition to auto insurance, GEICO provides motorcycle, ATV, RV, boat, snowmobile, travel, pet, event, hom ...

Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...

General Tire Continental Tire the Americas, LLC, d.b.a. General Tire, is an American manufacturer of tires for motor vehicles, and semi trucks. Founded in 1915 in Akron, Ohio by William Francis O'Neil, Winfred E. Fouse, Charles J. Jahant, Robert Iredell, ...

, OPTIMA Batteries, Rockstar Energy Drink, K&N Filters, and

Indianapolis Colts The Indianapolis Colts are a professional American football team based in Indianapolis. The Colts compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC South, South division. Since the 2008 India ...

Lucas Oil Stadium Lucas Oil Stadium is a multi-purpose stadium in downtown Indianapolis, downtown Indianapolis, Indiana, United States. It replaced the RCA Dome as the home field of the Indianapolis Colts of the National Football League (NFL). It opened on August ...

. Team Lucas' fan and media exposure includes the many Lucas Oil sponsored series televised by MAVTV and its broadcasting partners.

Sponsorships

The company is a sponsor of several

H1 Unlimited H1 Unlimited is an American unlimited hydroplane racing league that is sanctioned by the American Power Boat Association (APBA). Until 2009, the series was known as ABRA Unlimited Hydroplane, in turn renamed from APBA Unlimited Hydroplane in 2004. ...

, and

IndyCar IndyCar, LLC (stylized as INDYCAR), is an auto racing sanctioning body for American open-wheel car racing headquartered in Indianapolis, Indiana. The organization sanctions two racing series: the premier IndyCar Series with the Indianapolis ...

events. In 2005, Lucas Oil founded the Lucas Oil Late Model Dirt Series. Since 2011, it owns the cable network MAVTV, which under its purview went from a male-focused network with a lowbrow point of view to a leading

motorsport Motorsport or motor sport are sporting events, competitions and related activities that primarily involve the use of Car, automobiles, motorcycles, motorboats and Aircraft, powered aircraft. For each of these vehicle types, the more specific term ...

s network. Since 2004, Lucas Oil has been a partner of the Arrow McLaren team. On February 28, 2006, it was announced that Lucas Oil had purchased the

naming rights Naming rights are a financial transaction and form of advertising or memorialization where a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often sports venues), typical ...

to the

Indiana Indiana ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Michigan to the northwest, Michigan to the north and northeast, Ohio to the east, the Ohio River and Kentucky to the s ...

, for $120 million over 20 years. The facility opened in 2008 and is the home field for the NFL's

. Other events that have or will be held at the stadium include the 2010 NCAA Men's Basketball Final Four, the 2009 NCAA Men's Basketball Regional Finals,

Super Bowl XLVI Super Bowl XLVI was an American football game between the National Football Conference (NFC) champion New York Giants and the American Football Conference (AFC) champion New England Patriots to decide the National Football League (NFL) champion ...

(February 5, 2012), the 2015 NCAA Men's Basketball Final Four, every Big Ten Football Championship Game since the inaugural game in 2011, every

Drum Corps International Drum Corps International (DCI) is a governing body for drum and bugle corps. Founded in 1971 and known as "marching music's major league," DCI develops and enforces rules of competition and judges at sanctioned drum and bugle corps competitions t ...

World Championship since 2009, and the 2026 and 2029 NCAA Men's Final Fours. In 2009, Lucas Oil founded the short course

off-road racing Off-road racing is a form of motorsports consisting of specially-modified vehicles including cars, SUVs, trucks, motorbikes, quadbikes and buggies racing in off-road environments (e.g. snow, dirt, mud, etc.). North America Desert racing D ...

series Lucas Oil Off Road Racing Series. In March 2012, Lucas Oil extended their title sponsorship of the AMA Motocross series. Since 2011, Lucas Oil has been a main sponsor of the

Professional Bull Riders The Professional Bull Riders, Inc. (PBR) is an international professional bull riding organization headquartered in Fort Worth, Texas, United States. It is the largest bull riding league in the world, sanctioning hundreds of events every yea ...

(PBR) association. At the time he purchased the mansion of Conseco co-founder Stephen Hilbert, Forrest Lucas stated, "I can justify it by having this as a corporate retreat for my employees and for my customers." The Lucas Oil Crusader

Monster Jam Monster Jam is a live motorsport event tour operated by Feld Entertainment. The series began in 1992, and is sanctioned under the umbrella of the United States Hot Rod Association. Events are primarily held in North America, with some addition ...

truck A truck or lorry is a motor vehicle designed to transport freight, carry specialized payloads, or perform other utilitarian work. Trucks vary greatly in size, power, and configuration, but the vast majority feature body-on-frame construct ...

was debuted in

Houston, Texas Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...

in 2011. It was driven by Canadian Driver, Linsey Weenk, who drove the Built Ford Tough Blue Thunder monster truck before. Following the truck's and his retirement in 2020, the truck was succeeded by the Lucas Stabilizer, driven by Cynthia Gauthier. In June 2022, Lucas Oil became a sponsor of

Wrexham A.F.C. Wrexham Association Football Club () is a professional association football club based in Wrexham, Wales. Formed in 1864, it is the oldest club in Wales and the third-oldest professional association football team in the world. The club compe ...

, but withdrew from the deal just two weeks after the announcement. In January 2024, Lucas Oil became the title sponsor of

DAMS A dam is a barrier that stops or restricts the flow of surface water or underground streams. Reservoirs created by dams not only suppress floods but also provide water for activities such as irrigation, human consumption, industrial use, ...

, a French Formula Two team, marking the first time they sponsored a team outside North America.

Lucas Oil Rail Line

Lucas Oil Rail Line, formerly known as the Louisville New Albany & Corydon Railroad, was added to the Corydon, Indiana's plant's capabilities in 2006, servicing the main manufacturing facility and several other major businesses in and around the city.

Agriculture

Lucas Cattle Company

Lucas Cattle Company was founded in 2000 in Cross Timbers, Missouri in the

Ozarks The Ozarks, also known as the Ozark Mountains, Ozark Highlands or Ozark Plateau, is a physiographic region in the U.S. states of Missouri, Arkansas, and Oklahoma, as well as a small area in the southeastern corner of Kansas. The Ozarks cover ...

. They have bred over 2,000 head of free range

Simmental cattle The Simmental or Swiss Fleckvieh is a Swiss breed of dual-purpose cattle. It is named after the Simmental – the valley of the Simme river – in the Bernese Oberland, in the canton of Bern in Switzerland. The breed is typically reddish ...

reared on

fescue ''Festuca'' (fescue) is a genus of flowering plants belonging to the grass family Poaceae (subfamily Pooideae). They are evergreen or herbaceous perennial tufted grasses with a height range of and a cosmopolitan distribution, occurring on every ...

, on a strict culling strategy, with an emphasis on structural soundness and other high quality traits such as longevity, fertility, and udder quality.

Protect the Harvest

Forrest Lucas is a founder of Protect the Harvest, a

nonprofit organization A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...

which opposes "the radical

animal rights Animal rights is the philosophy according to which many or all Animal consciousness, sentient animals have Moral patienthood, moral worth independent of their Utilitarianism, utility to humans, and that their most basic interests—such as ...

movement” and particularly the

Humane Society of the United States Humane World for Animals, formerly the Humane Society of the United States (HSUS) and Humane Society International (HSI), is a global nonprofit organization that focuses on animal welfare and opposes animal-related cruelties of national scop ...

, which it calls "a wealthy and successful attack group". In 2012, Lucas said that he had invested over $600,000 in the organization. Its stated goals include educating the public about animal agriculture, and preventing the passing of legislative or market-initiated bans on particular production practices. Robert Patison, general counsel for Lucas Oil Products, issued a statement on behalf of the company: "We provide significant financial support for a broad range of organizations that serve the needs of veterans, women, other minority groups, and disadvantaged individuals throughout the United States. Fairness and equality are core values of our company."

References

External links

* {{Lucas Oil Motor oils Oil companies of the United States Companies based in Indianapolis Energy companies established in 1989 Non-renewable resource companies established in 1989 1989 establishments in California