''LuLaRich'' is an American

documentary A documentary film (often described simply as a documentary) is a nonfiction Film, motion picture intended to "document reality, primarily for instruction, education or maintaining a Recorded history, historical record". The American author and ...

miniseries, directed and produced by Jenner Furst and Julia Willoughby Nason and executive produced by Blye Pagon Faust and Cori Shepherd Stern. It follows LuLaRoe, a clothing empire accused of being a

pyramid scheme A pyramid scheme is a business model which, rather than earning money (or providing Return on investment, returns on investments) by sale of legitimate product (business), products to an end consumer, mainly earns money by recruiting new members ...

. It consists of four episodes and premiered on

Amazon Prime Video Amazon Prime Video, known simply as Prime Video, is an American subscription video on-demand over-the-top streaming television service owned by Amazon. The service primarily distributes films and television series produced or co-produced by ...

on September 10, 2021.

Plot

The series investigates LuLaRoe, a

. It features former employees, sellers, and the owners of the company DeAnne Brady and Mark Stidham. It features interviews with journalist

Jill Filipovic Jill Nicole Filipovic (born August 3, 1983) is an American author and attorney. Education Originally from the Seattle area, Filipovic attended Shorewood High School. She earned a Bachelor of Arts in journalism and politics and a minor in gende ...

and MLM expert Robert L. FitzPatrick.

Production

After seeing so many LuLaRoe posts from her social circle, Executive Producer Cori Shepherd Stern brought the idea for a LuLaRoe documentary to her filmmaking partner, Blye Pagon Faust. Stern and Faust then approached Jenner Furst and Julia Willoughby Nason with the idea. In July 2020, it was announced Furst and Nason would direct and produce the documentary series revolving around LuLaRoe, with Furst and Nason serving as producers under their Cinemart banner. In August 2021, it was announced

Amazon Studios Amazon MGM Studios is an American film and television production and distribution company owned by Amazon, and headquartered at the Culver Studios complex in Culver City, California. Launched on November 16, 2010, it took its current name on O ...

would co-produce the series, with

distributing.

References

External links

* {{Amazon Video original series Amazon Prime Video original programming Documentary television series about crime in the United States 2020s American documentary television series 2021 American television series debuts 2021 American television series endings Television series by Amazon MGM Studios American English-language television shows