Loïc Maes is a Belgian video director.
He collaborates on a regular basis with top photographers Nick Knight,
Steven Meisel
Steven Meisel (born June 5, 1954) is an American fashion photographer, who obtained popularity and critical acclaim with his work in '' Vogue'' and '' Vogue Italia'' as well as his photographs of friend Madonna in her 1992 book, '' Sex''. He is ...
, and Pierre Debuscschere for platinum brands including
Issey Miyake
was a Japanese fashion designer. He was known for his technology-driven clothing designs, exhibitions and fragrances, such as '' L'eau d'Issey'', which became his best-known product.
Early life and education
Miyake was born on 22 April 1938 i ...
,
Balenciaga
Balenciaga SA ( , , ) is a Spanish Basque luxury fashion house currently headquartered in Paris. It designs, manufactures and markets ready-to-wear footwear, handbags, and accessories, and licenses its name and branding to the American cosmeti ...
,
Hermès
Hermès International S.A. ( , ) is a French Luxury goods, luxury fashion house established in 1837. It specializes in leather goods, silk goods, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear. Since the ...
,
Marni
The name Marni originates from several languages, including Hebrew, meaning "rejoice", and Latin as a variant of "Marina (given name), Marina", meaning "of the sea". It also has derivations from Goidelic languages, Gaelic and Swahili language, Swa ...
,
Max Factor
Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz.
Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $ billion in 2017 dollars), Max Fa ...
Hugo Boss
Hugo Boss AG (stylized in all caps) is a designer fashion company headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, Fashion accessory, accessories, footwear, and Leather, leather goods. Hugo Boss is one of the ...
, and
Range Rover
The Land Rover Range Rover, generally shortened to Range Rover, is a Sport utility vehicle, 4x4 Luxury car, luxury SUV produced by Land Rover, a marque and sub-brand of Jaguar Land Rover, owned by Tata Motors. The Range Rover line was launched ...
.
In beauty work, Loic often partners with hip-hop superstar director Collin Tilley for artists including
Mary J Blige
Mary Jane Blige ( ; born January 11, 1971) is an American singer, songwriter, rapper, actress, and entrepreneur. Often referred to as the " Queen of Hip-Hop Soul" and " Queen of R&B", her accolades include nine Grammy Awards, a Primetime Emmy A ...
,
Keri Hilson
Keri Lynn Hilson (born December 5, 1982) is an American singer and songwriter. Born and raised in Decatur, Georgia, she began her musical career as a songwriter and backing vocalist for other artists under the wing of record producer Anthony De ...
,
Ciara
Ciara Princess Wilson ( ; Harris; born October 25, 1985) is an American singer, songwriter, dancer and actress. She was discovered by record producer Jazze Pha in the early 2000s, and rose to prominence with her debut studio album, ''Goodies ...
,
Nicki Minaj
Onika Tanya Maraj-Petty (born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian rapper, singer, and songwriter. Regarded as the "Queen of Rap" and one of the most influential rappers of all time, she is noted for her ...
,
P Diddy
Sean John Combs (born November 4, 1969), better known by his stage name Diddy, and formerly Puff Daddy and P. Diddy, is an American rapper, record producer, and record executive. Born in Harlem and raised in Mount Vernon, Combs worked as a ...
,
Melanie Fiona
Melanie Fiona Hallim (born July 4, 1983) is a Canadian singer and songwriter. She was born and raised in Toronto, Ontario.Diddy Dirty Money,
Chris Brown
Christopher Maurice Brown (born May 5, 1989) is an American singer, songwriter, dancer, and actor. A Pop music, pop and hip-hop-influenced contemporary R&B, R&B musician who works in a variety of genres, he has been called the "Honorific nic ...
,
Justin Bieber
Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Regarded as a pop icon, he is recognized for his multi-genre musical performances. He was discovered by record executive Scooter Braun in 2008 and subsequently brought to the U ...
, and
Ne-Yo
Shaffer Chimere Smith (born October 18, 1979), known professionally as Ne-Yo ( ), is an American singer and songwriter. Regarded as a leading figure of Contemporary R&B#2000s, 2000s R&B music, he is the recipient of numerous accolades, includi ...
.
As a director, Loic has developed a unique style that's sexy, edgy and full of fantasy. Clients range from Grammy Winner
Kelly Price
Kelly Cherelle Price (born April 4, 1973) is an American R&B and gospel singer. Beginning her career in 1992, Price originally performed backing vocals for Mariah Carey on multiple songs, including Carey's ''Billboard'' Hot 100-number one sin ...
BMW
Bayerische Motoren Werke AG, trading as BMW Group (commonly abbreviated to BMW (), sometimes anglicised as Bavarian Motor Works), is a German multinational manufacturer of vehicles and motorcycles headquartered in Munich, Bavaria, Germany. Th ...
, ''
Vogue
Vogue may refer to:
Business
* ''Vogue'' (magazine), a US fashion magazine
** British ''Vogue'', a British fashion magazine
** '' Vogue Adria'', a fashion magazine for former Yugoslav countries
** ''Vogue Arabia'', an Arab fashion magazine
** ' ...
Nivea
Nivea (, stylized as NIVEA) is a German personal care brand that specializes in skin and body care. It is owned by the Hamburg-based company Beiersdorf Global AG, who also makes the Eucerin brand. ''Nivea'' comes from the Latin adjective ''ni ...
.
In 2008, he created an acclaimed triptych video installation for Francois Rousseau's exhibition L'Atelier, and in 2011 he collaborated with Nick Knight on
Lady Gaga
Stefani Joanne Angelina Germanotta (born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. Known for her image reinventions and versatility across the entertainment industry, she is an influ ...
's " Born This Way", which received several awards, including MTV's Video of the Year.
Most recently, in 2013, he released an acclaimed short film for New York City's premier contemporary dance company, Cedar Lake.