LowerMyBills.com is a consumer finance corporate website owned by Rock Holdings Inc., the parent company of

Quicken Loans Rocket Mortgage, LLC, formerly Quicken Loans, LLC, is an American mortgage lender, headquartered in Detroit, Michigan. Rocket Mortgage uses wholesale funding for loans and online applications as opposed to a branch system. History Early histor ...

. The company acquired the website in 2017. The site markets offers from mortgage lenders to consumers.

History

LowerMyBills.com was founded by

Matt Coffin Matt Coffin is an internet entrepreneur and investor. He is the founder and was the president of LowerMyBills.com, which was sold to Experian in 2005 for $380 million. He was also the president of Experian Online Customer Acquisition Services. L ...

in 1999. The then privately-held company was purchased in 2005 by

Experian Experian plc is a multinational corporation, multinational data broker and consumer credit reporting company headquartered in Dublin, Ireland. Experian collects and aggregates information on more than 1 billion people and businesses including ...

for $330 million, with performance-based incentives that could add up to an additional $50 million over the next two years. In the year ending March 31, 2005, the company had an operating profit of $26 million on sales of $120 million. In May 2012, Ybrant Digital announced that it had agreed to purchase

PriceGrabber PriceGrabber.com is a price-comparison shopping site and distributed content commerce service founded in 1999 by former CEOs Kamran Pourzanjani and Tamim Mourad. The company partners with merchants, retailers, and sellers to provide information o ...

, LowerMyBills, and ClassesUSA.com from Experian. Steve Krenzer was to move from Experian to Ybrant to continue to lead these three businesses. Ybrant expected the purchase to nearly double its revenues. In September 2012, the purchase of PriceGrabber, LowerMyBills, and ClassesUSA.com from Experian fell through. In October 2012, Experian announced that it had completed the sale of its

, LowerMyBills.com, and ClassesUSA.com to the management teams of those businesses. The company continued operations under the name of Core Digital Media, from

Los Angeles, CA Los Angeles, often referred to by its initials L.A., is the most populous city in the U.S. state of California, and the commercial, financial, and cultural center of Southern California. With an estimated 3,878,704 residents within the city ...

. In January, 2017, Rock Holdings Inc., the parent company of

, acquired LowerMyBills.com and ClassesUSA.com from their parent company Core Digital Media.

Advertising

TNS Media Intelligence reports that the company spent nearly $75 million on web advertisements in 2006 through November, making it one of the medium's largest advertisers. The website's banner ads generally include animations or soundless video clips that are not related to financial matters.Stone, Brad
"Don’t Like the Dancing Cowboys? Results Say You Do"
''

The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

'', January 18, 2007. Accessed May 16, 2007. The site connects consumers who respond to their marketing with a network of leading service providers. This is done via lead "forms" where consumers voluntarily submit relevant information regarding the transaction under consideration. Consumers can approve who they will be connected with and are told that the service provider will contact them via phone and or email, in compliance with the TCPA and other relevant regulations.

References

{{Reflist

External links

LowerMyBills.comCore Digital Media
Financial services companies established in 1999 Finance websites Companies based in Los Angeles Internet properties established in 1999 1999 establishments in California American companies established in 1999