MullenLowe Lintas Group, formerly Lintas, is an Indian advertising

marketing communications Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate ...

company. The company is a wholly owned subsidiary of the

Interpublic Group The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB (advertising agency), FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Spe ...

(IPG), and is part of the multinational

MullenLowe Group MullenLowe Global, formerly MullenLowe Group, is a marketing communications Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & S ...

. As of July 2023, MullenLowe Lintas Group employs approximately 600 people in 13 offices located in four Indian cities.

History

Lintas (India) company began operating in Mumbai, India in 1969 as the Indian division of the advertising wing of Lever brothers (Lintas being an acronym for

Lever A lever is a simple machine consisting of a beam (structure), beam or rigid rod pivoted at a fixed hinge, or '':wikt:fulcrum, fulcrum''. A lever is a rigid body capable of rotating on a point on itself. On the basis of the locations of fulcrum, l ...

International Advertising Services). It worked as a subsidiary of Lintas international which was established in 1899 and was later made a part of

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

. Up to the 1980s, Lintas, daCunha, HTA ( Hindustan Thomson associates), Purnima advertising, Mudra communications, Trikaya Grey and O&M (

Ogilvy and Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City a ...

) were among the largest advertising companies in India. In 2000, the company changed its name to Lowe Lintas following the global merger of IPG networks, Ammirati Puris Lintas and the Lowe Group in November 1999. MullenLowe Lintas Group was then helmed by Prem Mehta, with Executive Creative Directors

R. Balki R. Balakrishnan, popularly known as R. Balki, (born 16 April 1964) is an Indian filmmaker, screenwriter and former Group Chairman of the advertising agency Lowe Lintas (India). He is best known for directing the films ''Cheeni Kum'' (2007), ''P ...

and K. M. Sridhar leading the creative function. At the time, with billings of over $11 billion, MullenLowe Group was ranked as the fourth-largest global agency group worldwide, with offices in 80 countries, while MullenLowe Lintas Group is one of the top three advertising agencies in India by revenue. In 2007, Lintas India sold the 51% stake it owned in MullenLowe Lintas Group to its international partner, the

(IPG). Since then, the agency has been a part of

, which in turn is held by the Interpublic Group. MullenLowe Lintas Group has produced India's first television commercial and introduced the discipline of Channel Planning to India. It also has introduced

Shyam Benegal Shyam Benegal (14 December 1934 – 23 December 2024) was an Indian film director, screenwriter and documentary filmmaker. Often regarded as the pioneer of parallel cinema, he is widely considered as one of the greatest filmmakers post 1970s. H ...

Gerson da Cunha Gerson da Cunha (16 June 1929 – 7 January 2022) was an Indian advertising professional who was also a stage and film actor, social worker, and author. He headed the Indian market communications agency Lintas and also worked for J. Walter T ...

, Rama Bijapurkar,

Gautam Rajadhyaksha Gautam Rajadhyaksha (16 September 1950 – 13 September 2011) was one of India's leading fashion photographers, and was based in Mumbai, India. He was one of India's best known celebrity portraitists, having photographed almost all the icons of ...

and

Alyque Padamsee Alyque Padamsee (5 March 1928 – 17 November 2018) was an Indian theatre personality and ad film maker. He played Muhammad Ali Jinnah in the 1982 British period film ''Gandhi''. He was conferred with Padma Shri in 2000. Besides being involved ...

. In May 2015, the multinational company Lowe Worldwide merged with Mullen, a US-based agency to form the

, which in turn became part of the Interpublic Group of Companies. Headquartered in London, Lowe Worldwide has over 100 offices in 82 countries. In August, the group started Mullen Lintas - a challenger agency in August 2015, and PointNine Lintas now known as Lintas LIVE, a beta version of a full service omni-channel agency in August 2017. In August 2016,

, former group chairman, quit advertising and retired from the group.

Business

MullenLowe Lintas Group offers

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

digital Digital usually refers to something using discrete digits, often binary digits. Businesses *Digital bank, a form of financial institution *Digital Equipment Corporation (DEC) or Digital, a computer company *Digital Research (DR or DRI), a software ...

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...

strategic design Strategic design is the application of future-oriented design principles in order to increase an organization's innovative and competitive qualities. Its foundations lie in the analysis of external and internal trends and data, which enables desig ...

, rural marketing, and video content.

Geoff Cottrill Geoffrey Cottrill (born July 4, 1963) is an American marketer who most recently served as Chief Brand & Games Officer at Topgolf. He formerly held top positions at Procter & Gamble, Coca-Cola, Starbucks, and Converse. He is the father of the mus ...

is the president of American operations.

References

{{reflist, 30em

External links

MullenLowe Lintas Group, Official website

Lowe Lintas news
at ''

Business Standard ''Business Standard'' is an Indian English-language daily edition newspaper published by Business Standard Private Limited, also available in Hindi. Founded in 1975, the newspaper covers the Indian economy, infrastructure, international busi ...

''
Lowe Lintas news
at ''

Business Service Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." A business entity is not necessaril ...

'' Digital marketing companies of India Interpublic Group Indian subsidiaries of foreign companies Companies based in Mumbai Indian companies established in 1969 Consulting firms established in 1969 1969 establishments in Maharashtra Advertising agencies of India