The Brunswick Boat Group is an American pleasure boat manufacturer. Headquartered in

Knoxville, Tennessee Knoxville is a city in Knox County, Tennessee, United States, and its county seat. It is located on the Tennessee River and had a population of 190,740 at the 2020 United States census. It is the largest city in the East Tennessee Grand Division ...

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

, it is the largest maker of such craft in the world. Net sales were

US$ The United States dollar (Currency symbol, symbol: Dollar sign, $; ISO 4217, currency code: USD) is the official currency of the United States and International use of the U.S. dollar, several other countries. The Coinage Act of 1792 introdu ...

1.7 billion in 2008, and

1.0 billion in 2012. The Boat Group makes Sea Ray, Bayliner and Meridian pleasure boats;

Boston Whaler Boston Whaler is an American boat manufacturer. It is a subsidiary of the Brunswick Boat Group, a division of the Brunswick Corporation. Boston Whalers were originally produced in Massachusetts, hence the name, but today are manufactured in Edg ...

, Crestliner, Cypress Cay, Harris (formerly FloteBote), Lowe, Lund, Princecraft fishing, deck and pontoon boats. Brunswick is one of the largest boat makers by units in Europe, with Quicksilver, Uttern and Valiant boat brands. Brunswick also owns the New Zealand boat brand, Rayglass. Brunswick markets its specialty boats through Brunswick Commercial and Government Products. Attwood and Kellogg boat parts and accessories, once a part of the group, are now a part of the

Mercury Marine Mercury Marine is a marine engine division of Brunswick Corporation headquartered in Fond du Lac, Wisconsin. The main product line is outboard motors. It also produces the MerCruiser line of sterndrives and inboard engines, as well as a li ...

group.

History

The Brunswick Boat Group (BBG) was formed in 2000 to manage the

Brunswick Corporation Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, is an American corporation that has been developing, manufacturing and marketing a wide variety of products since 1845. Brunswick has more than 13,000 employees in ...

's nearly 45 boat brands. The parent company is traded on the New York Stock Exchange under the symbol BC. From 2000 to 2005 the BBG doubled in size and acquired 13 additional brands. The global economic downturn led the Brunswick Boat Group to close more than a dozen plants and reduce its workforce by about 10% after its sales fell more than 16% in 2008.

History

Subsidiaries

See also

References

External links