Loving Hut is a chain of

vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. Di ...

restaurants in which each restaurant is owned and operated independently and sets its own menu. There are locations in Africa, Asia, Europe, South America, North America, and Oceania. As of 2017, the chain had over 200 locations in 35 countries. Their slogan is "Be Vegan, Make Peace!" Loving Hut franchise has different service models ranging from

fast food Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold in a restaurant or store with frozen, preheated or precooked ingredien ...

, fast casual to

full service Full service or Full Service may refer to: * Full-service radio, a wide range of programming * Full Service Network, a communications company Entertainment * "Full Service", a song by the New Kids on the Block from their album ''The Block'' * F ...

restaurants. While each restaurant has the freedom to create their own menu, Loving Hut

headquarters Headquarters (commonly referred to as HQ) denotes the location where most, if not all, of the important functions of an organization are coordinated. In the United States, the corporate headquarters represents the entity at the center or the to ...

in Taiwan published a standards guide: ''Criteria for Vegan Food at Loving Hut.'' The guide lists ingredients as "Vegan", "non Vegan" or "Avoid" citing health concerns. Among the ingredients to avoid are

MSG Monosodium glutamate (MSG), also known as sodium glutamate, is the sodium salt of glutamic acid. MSG is found naturally in some foods including tomatoes and cheese in this glutamic acid form. MSG is used in cooking as a flavor enhancer wi ...

and other

glutamates Glutamic acid (symbol Glu or E; the ionic form is known as glutamate) is an α-amino acid that is used by almost all living beings in the biosynthesis of proteins. It is a non-essential nutrient for humans, meaning that the human body can synt ...

, artificial food coloring, artificial sweeteners and

genetically modified foods Genetically modified foods (GM foods), also known as genetically engineered foods (GE foods), or bioengineered foods are foods produced from organisms that have had changes introduced into their DNA using the methods of genetic engineering. Genet ...

or ingredients.

Alcohol Alcohol most commonly refers to: * Alcohol (chemistry), an organic compound in which a hydroxyl group is bound to a carbon atom * Alcohol (drug), an intoxicant found in alcoholic drinks Alcohol may also refer to: Chemicals * Ethanol, one of sev ...

is prohibited in food or drinks and all restaurants are smoke-free, with some restaurants serving non-alcoholic wine and beer. The headquarters and regional sub-offices provide various services for all restaurants regarding food import and export, recipes, personnel and training. The franchise has a factory in Taiwan producing its own varieties of vegan meat analogues, vegan dairy analogues,

bulk foods Bulk foods are food items offered in large quantities, which can be purchased in large, bulk lots or transferred from a bulk container into a smaller container for purchase. Bulk foods may be priced less compared to packaged foods because they ar ...

, baked goods and seasonings (

soy sauce Soy sauce (also called simply soy in American English and soya sauce in British English) is a liquid condiment of Chinese origin, traditionally made from a fermented paste of soybeans, roasted grain, brine, and '' Aspergillus oryzae'' or ''Asp ...

etc.) while encouraging restaurants to use local grown

produce Produce is a generalized term for many farm-produced crops, including fruits and vegetables (grains, oats, etc. are also sometimes considered ''produce''). More specifically, the term ''produce'' often implies that the products are fresh and g ...

. A significant part of Loving Hut

business model A business model describes how an organization creates, delivers, and captures value,''Business Model Generation'', Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2010 in economic, social, ...

is targeting the market of flexitarians and meat eaters, which Loving Hut USA describes as being an "accessible starting point for those making the noble transition to a plant-based diet." This is implemented most notably by the convenience of the

model with emphasis on speed of service, the affordability of the product to the

consumer A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. T ...

, which is achieved by

disintermediation Disintermediation is the removal of intermediaries in economics from a supply chain, or "cutting out the middlemen" in connection with a transaction or a series of transactions. Instead of going through traditional distribution channels, which h ...

(cutting out the middlemen) and familiarity: a vegan menu also having dishes with the

taste The gustatory system or sense of taste is the sensory system that is partially responsible for the perception of taste (flavor). Taste is the perception produced or stimulated when a substance in the mouth reacts chemically with taste receptor ...

, texture and names of non vegan familiar

cuisine A cuisine is a style of cooking characterized by distinctive ingredients, techniques and dishes, and usually associated with a specific culture or geographic region. Regional food preparation techniques, customs, and ingredients combine to ...

(

fish & chips Fish and chips is a popular hot dish consisting of fried fish in crispy batter, served with chips. The dish originated in England, where these two components had been introduced from separate immigrant cultures; it is not known who created t ...

, chicken nuggets etc.). The Loving Hut concept was created by

Ching Hai Ching Hai (born Trịnh Đăng Huệ;Vietnamese name consisting of three parts in the following order: a family name, a middle name and a given name. 12 May 1950), commonly referred to as ''Suma'' or '' Supreme Master Ching Hai (Chinese: 清海� ...

, whose followers call her "Supreme Master". Most restaurants broadcast "Supreme Master TV", a channel inspired by Master Ching Hai, in their dining areas, broadcasting "24 hours of positive news a day". In 2011, the '' Phoenix New Times'' wrote that

food critic The terms food critic, food writer, and restaurant critic can all be used to describe a writer who analyzes food or restaurants and then publishes the results of their findings. While these terms are not strictly synonymous they are often used int ...

s, vegans and vegetarians mostly praised the quality of the food but also noted that "detractors depict the Loving Huts as a recruiting mechanism for a cult with a dictatorial leader who exploits her followers". Liam D. Murphy, professor of

anthropology Anthropology is the scientific study of humanity, concerned with human behavior, human biology, cultures, societies, and linguistics, in both the present and past, including past human species. Social anthropology studies patterns of behavi ...

California State The California State University (Cal State or CSU) is a public university system in California. With 23 campuses and eight off-campus centers enrolling 485,550 students with 55,909 faculty and staff, CSU is the largest four-year public univers ...

has stated that "Ching Hai is a textbook example of what social scientists call a charismatic prophet" and that the

abuse of power Abuse is the improper usage or treatment of a thing, often to unfairly or improperly gain benefit. Abuse can come in many forms, such as: physical or verbal maltreatment, injury, assault, violation, rape, unjust practices, crimes, or other t ...

over her own members in Loving Hut is a hypothetical possibility "If anyone is in danger...it is usually their own members". Murphy states that the proper term for her movement is not “

cult In modern English, ''cult'' is usually a pejorative term for a social group that is defined by its unusual religious, spiritual, or philosophical beliefs and rituals, or its common interest in a particular personality, object, or goal. This ...

,” but more accurately a

new religious movement A new religious movement (NRM), also known as alternative spirituality or a new religion, is a religious or spiritual group that has modern origins and is peripheral to its society's dominant religious culture. NRMs can be novel in origin or th ...

. The ''Database of Religious History'' (

University of British Columbia The University of British Columbia (UBC) is a public university, public research university with campuses near Vancouver and in Kelowna, British Columbia. Established in 1908, it is British Columbia's oldest university. The university ranks a ...

), states regarding Ching Hai's movement "Does the religious group actively

proselytize Proselytism () is the policy of attempting to convert people's religious or political beliefs. Proselytism is illegal in some countries. Some draw distinctions between ''evangelism'' or '' Da‘wah'' and proselytism regarding proselytism as invol ...

and recruit new members: No." with

subject-matter expert A subject-matter expert (SME) is a person who has authority, accumulated great knowledge in a particular field or topic and this level of knowledge is demonstrated by the person's degree, licensure, and/or through years of professional experience ...

, anthropologist Stephen Christopher commentating "Not really. Of course Ching Hai herself uses 24 hour satellite TV programming to reach out to potential new recruits. It is more often the case that among the

Five Precepts The Five precepts ( sa, pañcaśīla, italic=yes; pi, pañcasīla, italic=yes) or five rules of training ( sa, pañcaśikṣapada, italic=yes; pi, pañcasikkhapada, italic=yes) is the most important system of morality for Buddhist lay peo ...

the

edict An edict is a decree or announcement of a law, often associated with monarchism, but it can be under any official authority. Synonyms include "dictum" and "pronouncement". ''Edict'' derives from the Latin edictum. Notable edicts * Telepinu Proc ...

of veganism is most actively promoted as lifestyle worth spreading among non-believers". Christopher writes "The debate about the legitimacy of Ching Hai largely plays out through cyber forums from

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

videos to cult warning websites. Christian missionary groups are particularly interested in debunking Ching Hai even though they may have no direct contact with the organization. These online forums often devolve into misunderstanding and exaggeration and Ching Hai adherents often express hurt and disappointment when they discover such material. Conversely, some adherents have disaffiliated after encountering anti-Ching Hai material". In

INFORM Inform is a programming language and design system for interactive fiction originally created in 1993 by Graham Nelson. Inform can generate programs designed for the Z-code or Glulx virtual machines. Versions 1 through 5 were released between ...

Minority ''Religions and Fraud: In Good Faith (2016)'' Marion Goldman, professor of

sociology Sociology is a social science that focuses on society, human social behavior, patterns of Interpersonal ties, social relationships, social interaction, and aspects of culture associated with everyday life. It uses various methods of Empirical ...

and religious studies at the University of Oregon, wrote "each restaurant is a franchise that devotees manage and most workers belong to Supreme Master burgeoning movement. They are efficient, courteous and eager to answer questions about their spiritual commitments. Like the earlier Mormon trading posts, Loving Hut represents both outreach and revenue. The employees are happy to Labour for love of their leader, their friends and the entire planet; so they often see their work as a kind of worship. The Loving Hut chain's success rests on each owner's financial and managerial skills.".

References

External links

* {{Official website, http://www.lovinghut.com/ Vegan restaurants Fast-food restaurants Vegetarian restaurants in Singapore

See also

References

External links