Lovin Myself

"Lovin Myself" is a song by American singer Ava Max. It was released on May 29, 2025, through Atlantic Records as the second single from her upcoming third studio album, ''Don't Click Play''.

Background

On April 1, a billboard showing Ava Max with her signature hairstyle, the 'Max Cut', with a "don't click play on Ava Max" text appeared outside Coachella. Yet, the singer was not announced on the lineup of the festival. On April 9, Max shared a mysterious website called "don't click play on Ava Max" via her socials. Once on the website, the fans had to click on a "Sign the Petition" button, which, once being clicked, gave the option of listening to a snippet of Max’s new song.

"Lovin Myself" is the second single from Max's upcoming third studio album, ''Don't Click Play'', set for release on August 22. The song reflects a shift in focus toward self-empowerment and emotional independence.

"This song came from a moment where I finally realized I didn't need anyone else's validation to feel whole. I've been through a lot of phases in my career, highs, lows, public scrutiny, private growth, and through all of that, I started to understand that the most important relationship I'll ever have is the one I have with myself. The lyrics really sum up where I'm at emotionally and creatively right now.

"Lovin Myself" is the most honest I've been in a song in a long time. It came out of a period where I was really learning how to stand on my own, not just as an artist, but as a person. I realized that loving yourself isn't some cliché, it's a survival skill. This song is about choosing yourself, not in a selfish way, but in a healing way. I wanted it to feel like an anthem for anyone who's learning to be their own anchor."

In a statement to ''Rolling Stone'', Max described the track as her most personal in recent years, written during a period of growth and self-reflection. She noted that the song captures her realization that self-love is essential, not as a cliché but as a means of survival, and intended it to serve as an anthem for those learning to rely on themselves.

Composition

"Lovin Myself" is an upbeat track that explores themes of resilience and self-love. The lyrics focus on overcoming heartbreak and embracing independence, with the chorus featuring lines like, "I don't need nobody, I'm lovin' myself / Tonight it's all about me, yeah, it's good for my health". According to ''Billboard'', "Lovin Myself" is the electro-pop track which doubles down on Max's self-empowerment messaging, pairing affirming vocals with warm, cascading synths.

Music video

The music video for "Lovin Myself", directed by Claire Arnold and choreographed by Tiffany Simone, was released alongside the single. It opens with Ava Max in a pastel stairwell sipping a mocktail labeled "Maxxx Energy". As the verse hits, she wakes on a rooftop with an "Ava Max sucks" sleeping mask while sporting a "Heartbreak Survivor" tee. A fiery billboard promoting her upcoming album ''Don't Click Play'' ignites behind her. The video then moves through energetic dance scenes across Los Angeles. It ends back on the rooftop at sunset, with Ava and a team of dancers in a celebratory dance, embracing self-confidence and freedom.

Credits and personnel

Credits adapted from Tidal.

* Amanda Ava Koci – vocals, songwriter
* Lita Caputo – background vocals, songwriter
* Kyle Buckley – songwriter, producer, vocal producer
* Scott Harris – songwriter
* Bryce Bordone – engineer
* Chris Gehringer – masterer
* Serban Ghenea – mixer

Charts

Weekly charts

Monthly charts

References

{{Ava Max

2025 singles
2025 songs
Ava Max songs
Atlantic Records singles
Body image in popular culture
Songs with feminist themes
Songs written by Ava Max