Loveliveserve is a

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

channel for the American

comedy duo A double act (also known as a comedy duo) is a form of comedy originating in the British music hall tradition, and American vaudeville, in which two comedians perform together as a single act, often highlighting differences in their characters' ...

composed of Ryan Burton, known on YouTube as "Rhino", and Noah Taitano, known on YouTube as "Noah Boat". Burton and Taitano were friends since elementary school. By 2015 their YouTube channel reached 3 million followers and 40 million average views per month, and was earning over six figures per year through brand deals and advertising. After graduating high school, they had to choose whether to attend college or work as full-time YouTube celebrities. Both Burton's and Taitano's parents encouraged them to attend college, which they ultimately did, enrolling at

Drexel University Drexel University is a private university, private research university with its main campus in Philadelphia, Pennsylvania, United States. Drexel's undergraduate school was founded in 1891 by Anthony Joseph Drexel, Anthony J. Drexel, a financier ...

to study television and film production. Taitano and Burton's YouTube channel is known for launching

internet meme An Internet meme, or meme (, Help:Pronunciation respelling key, ''MEEM''), is a cultural item (such as an idea, behavior, or style) that spreads across the Internet, primarily through Social media, social media platforms. Internet memes manif ...

s. Loveliveserve also has its own

TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...

channel with over two million subscribers.

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