Love and Glamour is a women's

eau de toilette Eau de toilette (, meaning "grooming water") is a lightly scented perfume. It is also referred to as aromatic waters and has a high alcohol content. It is usually applied directly to the skin after bathing or shaving. It is traditionally composed ...

fragrance endorsed by American entertainer

Jennifer Lopez Jennifer Lynn Lopez (born July 24, 1969), also known by her nickname J.Lo, is an American singer, songwriter, actress, dancer and businesswoman. Lopez is regarded as one of the most influential entertainers of her time, credited with breaking ...

Background and conception

Lopez released her first signature perfume, Glow by JLo, in 2002; it went on to become the second-highest-selling fragrance in the United States. With this, she became a pioneer for the

celebrity endorsement Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use celeb ...

of perfume, and influenced various other celebrities to follow the trend. By the time of Love and Glamour's release in October 2010, Lopez's fragrances had taken in over $1 billion worldwide. In an interview with ''

Women's Wear Daily ''Women's Wear Daily'' (also known as ''WWD'') is a fashion-industry trade journal often referred to as the "Bible of fashion". Horyn, Cathy"Breaking Fashion News With a Provocative Edge" ''The New York Times''. (August 20, 1999). It provides i ...

'', Lopez explained the inspiration behind the perfume:

Development

Lopez worked side by side with Coty, Inc. to create the signature fragrance blend of Love and Glamour, and was heavily involved in the creation process. According to Lopez, creating the scent was the most difficult part of the process, as compared to putting together the packaging and the marketing campaign.

Scent and bottle

Love and Glamour has top notes of Italian mandarin,

guava Guava ( ), also known as the 'guava-pear', is a common tropical fruit cultivated in many tropical and subtropical regions. The common guava '' Psidium guajava'' (lemon guava, apple guava) is a small tree in the myrtle family (Myrtaceae), nativ ...

and peach flesh; heart notes of

coconut The coconut tree (''Cocos nucifera'') is a member of the palm tree family (biology), family (Arecaceae) and the only living species of the genus ''Cocos''. The term "coconut" (or the archaic "cocoanut") can refer to the whole coconut palm, ...

orange blossom The orange blossom is the fragrant flower of the orange (fruit), ''Citrus sinensis'' (orange tree). It is used in perfume making and has been written about as an aphrodisiac. Orange blossom Essential oil, essence is an important component in ...

and jasmine petals; and base notes of

sandalwood Sandalwood is a class of woods from trees in the genus ''Santalum''. The woods are heavy, yellow, and fine-grained, and, unlike many other aromatic woods, they retain their fragrance for decades. Sandalwood oil is extracted from the woods. Sanda ...

, musk and

amber Amber is fossilized tree resin. Examples of it have been appreciated for its color and natural beauty since the Neolithic times, and worked as a gemstone since antiquity."Amber" (2004). In Maxine N. Lurie and Marc Mappen (eds.) ''Encyclopedia ...

. Lopez hoped to create "a combination that people have never smelled before". Love and Glamour's bottle was designed by Lopez with the aid of designer Jon DiNapoli. It is shaped to resemble "a woman wearing an elegant gown", and was described by Alessandra Greco of '' Vogue'' as curvy, sexy and seductive.

Marketing and reception

Love and Glamour made its debut at a

Macy's Macy's is an American department store chain founded in 1858 by Rowland Hussey Macy. The first store was located in Manhattan on Sixth Avenue between 13th and 14th Streets, south of the present-day flagship store at Herald Square on West 34 ...

department store in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

on September 11, 2010. A promotional website was launched that allowed online viewers to unlock an exclusive behind-the-scenes

film noir Film noir (; ) is a style of Cinema of the United States, Hollywood Crime film, crime dramas that emphasizes cynicism (contemporary), cynical attitudes and motivations. The 1940s and 1950s are generally regarded as the "classic period" of Ameri ...

style video clip of Lopez. The campaign for the scent was shot by photographer Craig McDean on a movie set, with Lopez's hair and make up styled to match a classic film star. '' Seventeen'' magazine was positive about Love and Glamour, writing: "it's definitely a scent that's going to have everyone asking what you're wearing".

Products

List of Love and Glamour products: *50ml Eau de Parfum *75ml Eau de Parfum *200ml body care lotion Love and Glamour was also made available in a gift set that included a body lotion and shower gel.

References