Rance Love Oliver II (arranged as LoveRance; born September 6, 1989) is an American

rapper Rapping (also rhyming, flowing, spitting, emceeing, or MCing) is an artistic form of vocal delivery and emotive expression that incorporates "rhyme, rhythmic speech, and ommonlystreet vernacular". It is usually performed over a backing ...

record producer A record producer or music producer is a music creating project's overall supervisor whose responsibilities can involve a range of creative and technical leadership roles. Typically the job involves hands-on oversight of recording sessions; ensu ...

and DJ from

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

, California. He is best known for his 2011 single " Up!" (featuring

50 Cent Curtis James Jackson III (born July 6, 1975), known professionally as 50 Cent, is an American rapper, actor, and television producer. Born in Queens, a borough of New York City, Jackson began pursuing a musical career in 1996. In 1999–2000, ...

), which peaked within the top 50 of the ''Billboard'' Hot 100. He joined the hip hop group HBK Gang prior to its release, which was led by the song's producer,

Iamsu! Sudan Ameer Williams (born November 16, 1989), better known by his stage name Iamsu! (stylized as IamSu! or IAMSU!), is an American rapper and record producer from Richmond, California. He is the co-founder and lead member of the hip-hop group ...

. Oliver signed with

Interscope Records Interscope Records is an American record label based in Santa Monica, California, owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture ...

following the song's success, although the label only released its follow-up, "Akup" (featuring

Tyga Micheal Ray StevensonMicheal Ray Stevenson

and

Problem Problem solving is the process of achieving a goal by overcoming obstacles, a frequent part of most activities. Problems in need of solutions range from simple personal tasks (e.g. how to turn on an appliance) to complex issues in business an ...

), before parting ways with the rapper.

Musical career

" Up!" was released independently in May 2011. The song first gained virality online and in

nightclub A nightclub or dance club is a club that is open at night, usually for drinking, dancing and other entertainment. Nightclubs often have a Bar (establishment), bar and discotheque (usually simply known as disco) with a dance floor, laser lighti ...

s before peaking at number 46 on the ''Billboard'' Hot 100, number three on the

Hot R&B/Hip-Hop Songs The Hot R&B/Hip-Hop Songs chart ranks the most popular R&B and hip hop songs in the United States and is published weekly by '' Billboard''. Rankings are based on a measure of radio airplay, sales data, and streaming activity. The chart had 100 ...

chart, and number two on the

Hot Rap Songs Hot Rap Songs (formerly known as Hot Rap Tracks and Hot Rap Singles) is a chart released weekly by '' Billboard'' in the United States. It lists the 25 most popular hip-hop/rap songs, calculated weekly by airplay on rhythmic and urban radio stat ...

in May of the following year. As Oliver was a member of the Bay Area collective

The HBK Gang The HBK Gang (abbreviation for the Heartbreak Gang) is an American hip-hop collective based in the San Francisco Bay Area. Founded by Iamsu!, Chief, Skipper, and P-Lo in 2008, members also include singer Kehlani and rapper-producers Sage the Gem ...

, the song is credited as the group's mainstream commercial breakthrough, serving as a catalyst for its other members to gain further recognition. The song was produced by group leader Iamsu!, who guest performed on the song's original version alongside group cohort Skipper. As "Up!" gained wider radio airplay, Oliver was signed to

by the label's then-executive Larry Jackson in late 2011, and both aforementioned guest performers were replaced by

for the song's re-release as a single. "UP!" was uploaded to his

Vevo Vevo LLC ( , an abbreviation for "Video Evolution", stylized in all caps until 2013) is an American Multinational corporation, multinational video hosting service, best known for providing music videos to YouTube. The service is also available ...

account on January 31, 2012. The video takes place in the Bay Area and most of the video is recorded inside a night club. The group's manager, Chioke "Stretch" McCoy, stated that: His debut mixtape, ''Freak of the Industry'' was released in December 2012 and contained guest appearances from

Tyga Micheal Ray StevensonMicheal Ray Stevenson

, and

Omarion Omari Ishmael Grandberry (born November 12, 1984), better known by his stage name Omarion, is an American R&B singer, dancer and actor. He rose to prominence as lead vocalist of the boy band B2K, which was formed in 1998 and managed by record e ...

; it failed to garner any further commercial response, along with his subsequent releases.

Discography

Mixtapes

Singles

References

{{Authority control 1989 births Living people African-American male rappers 21st-century American male rappers 20th-century American male rappers African-American record producers American hip-hop record producers American hip-hop singers American hip-hop DJs Interscope Records artists Rappers from the San Francisco Bay Area West Coast hip-hop musicians 21st-century American rappers 21st-century American male musicians 21st-century African-American musicians 20th-century African-American musicians