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Loungers plc (
trading as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...
Loungers) is a British
cafe A coffeehouse, coffee shop, or café (), is an establishment that serves various types of coffee, espresso, latte, americano and cappuccino, among other hot beverages. Many coffeehouses in West Asia offer ''shisha'' (actually called ''nargil ...
-bar and
restaurant chain A chain store or retail chain is a retail outlet in which several locations share a brand, central management and standardized business practices. They have come to dominate many retail markets, dining markets, and service categories in many pa ...
founded in 2002 by Alex Reilley, David Reid, and Jake Bishop, with over 250 locations in the United Kingdom. The chain operates three brands: Lounge, Cosy Club and Brightside.


History


Lounge

Loungers was founded by Alex Reilley, David Reid, and Jake Bishop, who collectively put together £10,000 to open their first Lounge (which was aptly-named Lounge) inside of a former opticians unit on North Street in
Bedminster, Bristol Bedminster, colloquially known as Bemmy, is a district of Bristol, England, on the south side of the city. It is also the name of a council ward which includes the central part of the district. The eastern part of Bedminster is known as Wind ...
in August 2002. Their original
business model A business model describes how a Company, business organization creates, delivers, and captures value creation, value,''Business Model Generation'', Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-pub ...
was not meant to include food as it was only meant to operate as a bar, though it was later introduced. Five years later in 2007, after predominantly opening sites in
England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...
, they expanded into
Wales Wales ( ) is a Countries of the United Kingdom, country that is part of the United Kingdom. It is bordered by the Irish Sea to the north and west, England to the England–Wales border, east, the Bristol Channel to the south, and the Celtic ...
, by opening Juno Lounge in
Roath Roath () is a district and Community (Wales), community to the north-east of the Cardiff city centre, city centre of Cardiff, capital of Wales. The area is mostly covered by the Plasnewydd electoral ward, and stretches from Adamsdown in the so ...
,
Cardiff Cardiff (; ) is the capital city, capital and List of urban areas in the United Kingdom, largest city of Wales. Cardiff had a population of in and forms a Principal areas of Wales, principal area officially known as the City and County of Ca ...
. On 10 May 2017, they opened their 100th site, Capo Lounge, in
Mansfield Mansfield is a market town and the administrative centre of the Mansfield District in Nottinghamshire, England. It is the largest town in the wider Mansfield Urban Area and the second largest settlement in Nottinghamshire (following the city ...
,
Nottinghamshire Nottinghamshire (; abbreviated ''Notts.'') is a ceremonial county in the East Midlands of England. The county is bordered by South Yorkshire to the north-west, Lincolnshire to the east, Leicestershire to the south, and Derbyshire to the west. Th ...
. On 13 September 2023, they opened their 200th site, Verdetto Lounge in
Buckingham Buckingham ( ) is a market town in north Buckinghamshire, England, close to the borders of Northamptonshire and Oxfordshire, which had a population of 12,890 at the United Kingdom Census 2011, 2011 Census. The town lies approximately west of ...
,
Buckinghamshire Buckinghamshire (, abbreviated ''Bucks'') is a Ceremonial counties of England, ceremonial county in South East England and one of the home counties. It is bordered by Northamptonshire to the north, Bedfordshire to the north-east, Hertfordshir ...
.


Cosy Club

In August 2010, Loungers announced plans to launch a new brand named ''Cosy Club'', which operates in historic and
listed building In the United Kingdom, a listed building is a structure of particular architectural or historic interest deserving of special protection. Such buildings are placed on one of the four statutory lists maintained by Historic England in England, Hi ...
s. The first branch to open was on 3 September 2010 in
Taunton Taunton () is the county town of Somerset, England. It is a market town and has a Minster (church), minster church. Its population in 2011 was 64,621. Its thousand-year history includes a 10th-century priory, monastic foundation, owned by the ...
,
Somerset Somerset ( , ), Archaism, archaically Somersetshire ( , , ) is a Ceremonial counties of England, ceremonial county in South West England. It is bordered by the Bristol Channel, Gloucestershire, and Bristol to the north, Wiltshire to the east ...
. In January 2020, the largest Cosy Club restaurant to date opened, inside of a Grade II listed three-floor former casino building on Victoria Street in
Nottingham Nottingham ( , East Midlands English, locally ) is a City status in the United Kingdom, city and Unitary authorities of England, unitary authority area in Nottinghamshire, East Midlands, England. It is located south-east of Sheffield and nor ...
,
East Midlands The East Midlands is one of nine official regions of England. It comprises the eastern half of the area traditionally known as the Midlands. It consists of Derbyshire, Leicestershire, Lincolnshire (except for North Lincolnshire and North East ...
, which was purchased for £1 million after sitting empty for 17 years.


Brightside

In November 2022, it was announced that Loungers would launch a new roadside dining brand named ''Brightside'', which drew inspiration from the defunct
Little Chef Little Chef was a British chain of roadside restaurants; founded in 1958 by Sam Alper and Peter Merchant who were inspired by American Diner, diners. The chain was famous for the "Olympic Breakfast" – its version of a full English breakfast â ...
chain. Gary Lloyd of '' The Morning Advertiser'' suggested the brand is also reminiscent of
Happy Eater Happy Eater was a restaurant chain, chain of restaurants in England and Wales. Founded by Sir Michael Pickard in 1973, the chain wanted to compete against the British roadside restaurant category killer at the time, Little Chef. The chain was ac ...
. Loungers purchased three of the four restaurants used by American-diner chain Route Restaurants to convert into Brightside locations. The inaugural Brightside location opened in one of these in February 2023, the former Happy Eater/Little Chef on the A38 in
Kennford Kennford is a village situated in the Teignbridge district of Devon, England. Kennford is to the south of Exeter in the civil parishes in England, civil parish of Kenn, Devon, Kenn; it is situated in one of the country's main tourist areas. A ...
, near
Exeter Racecourse Exeter Racecourse is a thoroughbred horse racing venue located near the city of Exeter, Devon, England. Locally it is known as Haldon racecourse because of its location on top of the Haldon, Haldon Hills. At 850 feet (260 metres above sea level, ...
. As of November 2024, there are four Brightside locations across Cornwall, Devon and Rutland.


COVID-19

In April 2020, during the then-ongoing coronavirus pandemic, Alex Reilley stated that their directors' pay had been cut by 50 per cent while their branches closed in March as a way of saving money. The chain's lending banks, Santander and the
Bank of Ireland Bank of Ireland Group plc () is a commercial bank operation in Ireland and one of the traditional Big Four Irish banks. Historically the premier banking organisation in Ireland, the bank occupies a unique position in Irish banking history. At ...
, agreed to provide them with a revolving credit of £15 million over the course of 18 months to manage their capital throughout the pandemic. On 6 April 2021, as the pandemic conditions were easing up and businesses were re-opening, Reilley criticised the idea of government-introduced coronavirus passports having to be shown at bars and restaurants, saying the idea was "unreasonably targeting" the restaurant sector, and they should instead be shown at theatres, cinemas and sporting events, where tickets are already checked on entry. On 12 April, Loungers were able to re-open their sites in phases, with 47 English sites opening for
takeaway A take-out (US, Canada, Philippines) or takeaway (UK, Ireland, Commonwealth) is a prepared meal or other food items purchased at a restaurant or fast food outlet with the intent to eat elsewhere. A concept found in many ancient cultures, take ...
and
outdoor dining Outdoor dining, also known as ''al fresco'' dining or ''dining al fresco'', is the act of eating a meal outside. In temperate climates, al fresco dining is especially popular in the summer months when temperatures and weather are most favorable ...
only during the third national lockdown, while five sites in Wales were permitted to re-open with the same rules on 26 April. All Lounges re-opened in May, and by October 2021, their revenue had almost doubled.


Investment

In April 2012, Piper Private Equity acquired a minority stake in Loungers, investing £16 million. In December 2016, Piper exited their investment following a £137 million deal with
Lion Capital LLP Lion Capital LLP is a British private equity firm specialising in investments in the consumer sector. Previous and current consumer brands owned by Lion have included Weetabix, Jimmy Choo Ltd, Jimmy Choo, Wagamama, Kettle Foods and AllSaints. Th ...
who acquired a
majority stake A controlling interest is an ownership interest in a corporation with enough voting stock shares to prevail in any stockholders' motion. A majority of voting shares (over 50%) is always a controlling interest. When a party holds less than the maj ...
. During this time, Alex Reilley subsequently became the
Executive Chairman The chair, also chairman, chairwoman, or chairperson, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the gro ...
.


References


External links

*
The LoungesCosy ClubBrightside
{{Portal bar, Companies, Food, England 2002 establishments in England British companies established in 2002 Restaurants established in 2002 British brands Drinking establishments in the United Kingdom Coffeehouses and cafés in the United Kingdom Restaurant chains in the United Kingdom 2016 mergers and acquisitions Companies based in Bristol Restaurants in England