Louis Rhead
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Louis John Rhead (November 6, 1857 – July 29, 1926) was an English-born American artist, illustrator, author and angler who was born in
Etruria, Staffordshire Etruria is a suburb of Stoke-on-Trent, Staffordshire, England. History Home of Wedgwood Etruria was the fourth and penultimate site for the Wedgwood pottery business. Josiah Wedgwood, who was previously based in Burslem, opened his new works ...
, England. He emigrated to the United States at the age of twenty-four.


Early life

The Rhead family had operated and worked in the
Staffordshire Potteries The Staffordshire Potteries is the industrial area encompassing the six towns Burslem, Fenton, Hanley, Longton, Tunstall and Stoke (which is now the city of Stoke-on-Trent) in Staffordshire, England. North Staffordshire became a centre of c ...
for at least three generations. Louis' father George W. Rhead worked in the pottery industry and was a highly respected gilder and
ceramic art Ceramic art is art made from ceramic materials, including clay. It may take varied forms, including artistic pottery, including tableware, tiles, figurines and other sculpture. As one of the plastic arts, ceramic art is a visual art. While ...
ist. In the 1870s, George Rhead taught art and design in Staffordshire schools. He founded Fenton School of Art. Louis and all his siblings attended their father's art classes and worked in the potteries as children. His brothers Frederick Alfred Rhead and George Woolliscroft Rhead Jr. (1855–1920) were also artistic, and Louis, later in his career, sometimes collaborated with them, for example in book-illustration projects. Louis was also the uncle of the potters Charlotte Rhead and Frederick Hurten Rhead. Because Louis demonstrated exceptional talent, when he was thirteen in 1872, his father sent him to study in Paris, France with artist Gustave Boulanger. After three years in Paris, Louis Rhead returned to work in the potteries as a ceramic artist at Minton and later at
Wedgwood Wedgwood is an English China (material), fine china, porcelain and luxury accessories manufacturer that was founded on 1 May 1759 by the potter and entrepreneur Josiah Wedgwood and was first incorporated in 1895 as Josiah Wedgwood and Sons L ...
. In 1879 he gained a scholarship at the National Art Training School,
South Kensington South Kensington is a district at the West End of Central London in the Royal Borough of Kensington and Chelsea. Historically it settled on part of the scattered Middlesex village of Brompton. Its name was supplanted with the advent of the ra ...
,
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
. After graduating from South Kensington in 1881, Louis Rhead worked briefly for Wedgwood and worked for the London publisher Cassell.


U.S. career

In 1883 at the age of twenty-four, Louis Rhead was offered a position as
Art Director Art director is a title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, live-action and animated film and television, the Internet, and video games. It is the charge of a sole art director to supe ...
for the U.S. publishing firm of D. Appleton in New York City. He accepted and emigrated to the U.S. in the fall of 1883. In 1884 he married Catherine Bogart Yates, thus becoming an American citizen. Louis and Catherine lived in
Flatbush, Brooklyn Flatbush is a neighborhood in the New York City Borough (New York City), borough of Brooklyn. The neighborhood consists of several subsections in central Brooklyn and is generally bounded by Prospect Park (Brooklyn), Prospect Park to the nort ...
overlooking Prospect Park for forty years. In the early 1890s, Rhead became a prominent
poster A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or w ...
artist and was heavily influenced by the work of Swiss artist
Eugène Grasset Eugène Samuel Grasset (; 25 May 1845 – 23 October 1917) was a Swiss decorative artist who worked in Paris, France in a variety of creative design fields during the Belle Époque. He is considered a pioneer in Art Nouveau design. Biography ...
. During the poster craze of the early 1890s, Rhead's poster art appeared regularly in
Harper's Bazaar ''Harper's Bazaar'' (stylized as ''Harper's BAZAAR'') is an American monthly women's fashion magazine. Bazaar has been published in New York City since November 2, 1867, originally as a weekly publication entitled ''Harper's Bazar''."Corporat ...
,
Harper's Magazine ''Harper's Magazine'' is a monthly magazine of literature, politics, culture, finance, and the arts. Launched in New York City in June 1850, it is the oldest continuously published monthly magazine in the United States. ''Harper's Magazine'' has ...
, St. Nicolas, Century Magazine, Ladies Home Journal and
Scribner's Magazine ''Scribner's Magazine'' was an American periodical published by the publishing house of Charles Scribner's Sons from January 1887 to May 1939. ''Scribner's Magazine'' was the second magazine out of the Scribner's firm, after the publication of ...
. An exhibition of his work was organized by the
Salon des Cent ''Salon des Cent'' ("Salon of the One Hundred") was a commercial art exhibition in Paris, based at 31 Rue Bonaparte. The ''Salon'' sold color posters, prints and reproductions of artwork to the general public at reasonable prices. It was establi ...
in Paris. Three of his posters were published in
Les Maîtres de l'Affiche ''Maîtres de l'Affiche'' (Masters of the Poster) refers to 256 color lithographic plates used to create an art publication during the Belle Époque in Paris, France. The collection, reproduced from the original works of ninety-seven artists in a ...
. In 1895 he won a Gold Medal for ''Best American Poster Design'' at the first International Poster Show in Boston. By the late 1890s, the popularity of poster art declined, and Rhead turned his skills to book illustration. Between 1902 and his death in 1926, Rhead illustrated numerous children's books published by Harpers and others. Most notable among these were editions of: ''
Robin Hood Robin Hood is a legendary noble outlaw, heroic outlaw originally depicted in English folklore and subsequently featured in literature, theatre, and cinema. According to legend, he was a highly skilled archer and swordsman. In some versions o ...
'', ''
The Swiss Family Robinson ''The Swiss Family Robinson'' (German: ''Der Schweizerische Robinson'', "The Swiss Robinson") is a novel by the Swiss author Johann David Wyss, first published in 1812, about a Swiss family of immigrants whose ship en route to Port Jackson, Aus ...
'', ''
Robinson Crusoe ''Robinson Crusoe'' ( ) is an English adventure novel by Daniel Defoe, first published on 25 April 1719. Written with a combination of Epistolary novel, epistolary, Confessional writing, confessional, and Didacticism, didactic forms, the ...
'', '' The Deerslayer'', ''
Treasure Island ''Treasure Island'' (originally titled ''The Sea Cook: A Story for Boys''Hammond, J. R. 1984. "Treasure Island." In ''A Robert Louis Stevenson Companion'', Palgrave Macmillan Literary Companions. London: Palgrave Macmillan. .) is an adventure a ...
'', '' Kidnapped'' and ''
Heidi ''Heidi'' (; ) is a work of children's fiction published between 1880 and 1881 by Swiss author Johanna Spyri, originally published in two parts as ''Heidi: Her Years of Wandering and Learning'' () and ''Heidi: How She Used What She Learned'' ( ...
''.


Angling

Rhead was an avid fly fisher and by his own account started fishing for trout in the U.S. sometime between 1888 and 1890. In 1901 he became interested in angling art and much of his later published works deal with fishing and
fly fishing Fly fishing is an angling technique that uses an ultra-lightweight lure called an artificial fly, which typically mimics small invertebrates such as flying and aquatic insects to attract and catch fish. Because the mass of the fly lure is in ...
. Rhead was also a tackle dealer and sold his own line of artificial flies. His most famous and celebrated work is ''American Trout-Stream Insects'' (1916). At the time of its publication this was one of the first and most comprehensive studies of stream entomology ever published in America. Paul Schullery in ''American Fly Fishing—A History'' (1987) says this about Rhead:
Louis Rhead was one of the most creative, fresh-thinking, and stimulating of American fly-fishing writers, a man of extraordinary gifts. ... his major effort was ''American Trout Stream Insects'', a book based on several years of trout fishing in the Catskills.


Death

Louis Rhead's death was somewhat unusual. He died from a heart attack at his retirement home in Amityville, Long Island. A portion of his obituary in ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', Friday July 30, 1926:


Exhibition

Bernard Bumpus (1921–2004) was the leading authority on the Rhead family. In the 1980s Bumpus curated an exhibition ''Rhead Artists and Potters'' at the Geffrye Museum in London, which mainly featured works of art by the Rhead family, but also included examples of Louis Rhead's flies. It toured several UK Museums including the Potteries Museum & Art Gallery in Staffordshire. Bumpus hoped to take a version of the exhibition to the US, but, despite American interest in the Rhead family, this project foundered.Bernard Bumpus obituary
''The Times'' London. October 25, 2004 (subscription required)


Gallery

File:The Quartier Latin, a magazine devoted to the arts, advertising poster, ca. 1895.jpg, '' The Quartier Latin: a magazine devoted to the arts''. Advertising poster c. 1895 File:Louis John Rhead, Exposition spéciale de soixante nouvelles affiches inédites de Louis Rhead, 1897.jpg, Rhead exhibition in
Salon des Cent ''Salon des Cent'' ("Salon of the One Hundred") was a commercial art exhibition in Paris, based at 31 Rue Bonaparte. The ''Salon'' sold color posters, prints and reproductions of artwork to the general public at reasonable prices. It was establi ...
, 1897 File:Louis Rhead-The Sun1.jpg, ''Read The Sun'', 1900 Image:LouisRheadBookplate.JPG, "Fly fishing", a book-plate by Louis Rhead


Bibliography

* * * * * * * * * * * * * * * * * * * In the early 20th century, Rhead was a prolific contributor of angling articles in the sporting press--'' The American Angler,'' '' Outing Magazine'', '' Field & Stream'', and ''
Forest and Stream ''Forest and Stream'' was a magazine featuring hunting, fishing, and other outdoor activities in the United States. The magazine was founded in August 1873 by Charles Hallock. When independent publication ceased, in 1930, it was the ninth oldes ...
'' * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *


References


External links


UNCG American Publishers' Trade Bindings: Louis Rhead
{{DEFAULTSORT:Rhead, Louis 1857 births 1926 deaths Alumni of the Royal College of Art Angling writers American children's book illustrators American poster artists American fishermen Artists from Staffordshire British children's book illustrators British poster artists People from Etruria, Staffordshire Fly fishing British emigrants to the United States Writers from Staffordshire Fly tyers