"Louder" is the debut single by British

girl group A girl group is a music act featuring two or more women in music, female singers who generally vocal harmony, harmonize together. The term "girl group" is also used in a narrower sense in the United States to denote the wave of American female p ...

Parade A parade is a procession of people, usually organized along a street, often in costume, and often accompanied by marching bands, floats, or sometimes large balloons. Parades are held for a wide range of reasons, but are usually some variety ...

, which was released on 13 March 2011. It debuted at number ten on the UK Singles Chart, and also peaked at number 41 in Ireland. The music video was filmed in an old house, where they’re throwing a house party, which went on in to the street with fireworks, it was directed by Emli Nava. The song was used in a

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advert.

Critical reception

The song received mixed to positive reviews from the music critics. Lewis Corner of

Digital Spy Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its initial launch in 1999, Digital Spy has focused on entertainment news related to television pro ...

said about ''Louder'': 'A winning mix of insistent beats, pinches of piano and choppy synths, all topped off with a nursery rhyme-style chant of "Turn it up boy, boy, turn it up boy…", 'Louder' bubbles with modern pop fun, but does it offer anything we haven't heard before? Put it this way - The Saturdays needn't worry about eBaying off their Mulberry handbags just yet.' He awarded the song three stars.

Music video

The music video featured the members of Parade having fun at a house party, and in the end they take the party to the streets where they are accompanied by some fireworks. The video was directed by

Emil Nava Emil William Capper Nava (born 29 March 1985) is a British music video director. After leaving school at 16, Emil started his career as a chef. He shot to fame after directing Jessie J's song " Do It Like A Dude". He has since directed over 1 ...

Live performances

While Parade are touring, Louder was part of a set list of songs including a cover of Cee Lo Green's

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, a song called Rollercoaster, and an original acoustic song called Rokstar performed by the group, as well as their song Perfume, which has been confirmed as their second single. Their first T.V. performance of Louder was on the National Lottery. Their second major T.V. performance was at the launch of the

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alongside other performers including

Russell Kane Russell Kane (born Russell David Anthony Grineau; 19 August 1975) is an English writer, comedian, and actor. He has four times been nominated at the Edinburgh Comedy Awards, winning the Best Comedy Show award in 2010. Although known mainly for ...

and Plan B. The group debuted the track while there were supporting a number of celebrities including

Alexandra Burke Alexandra Imelda Cecelia Ewen Burke (born 25 August 1988) is an English singer, songwriter and actress. She won the fifth series of the talent television show ''The X Factor'' in 2008. Following the show, she was signed to Syco Music and releas ...

Shakira Shakira Isabel Mebarak Ripoll ( , ; born 2 February 1977) is a Colombian singer-songwriter. Referred to as the "Honorific nicknames in popular music, Queen of Latin Music", she has had a Cultural impact of Shakira, significant impact on the ...

Ellie Goulding Elena Jane Goulding ( ; born 30 December 1986) is an English singer, songwriter, and activist. Born in Hereford and raised in Lyonshall, Goulding began writing songs at the age of 15. She released her debut single " Under the Sheets" through ...

and

Shayne Ward Shayne Thomas Ward (born 16 October 1984) is an English singer and actor. He rose to fame as the winner of the second series of ''The X Factor''. His debut single, "That's My Goal", was released in the United Kingdom on 21 December 2005 a ...

Track listing

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EP #"Louder" (2:53) #"Louder" (

Wideboys The Wideboys are an English electronic music duo known for club remixes and for their own song "Sambuca", featuring Dennis G on vocals, which reached number 15 in the UK in October 2001. Another top 40 single, "Daddy-O" featuring Shaznay Lewis ...

Cut Up remix edit) (3:24) #"Louder" (Wideboys Remix) (6:54) #"Louder" (Steve Smart & Westfunk remix) (5:24) Enhanced CD 1 #"Louder" #"Louder" (Wideboys Remix) #"Louder" (Steve Smart & Westfunk Remix) #"Louder" (Document One Remix Dub) #"Louder" (Music Video) Enhanced CD 2 #"Louder" #"Louder" (featuring Sibley) #"Louder" (Wideboys Cut Up Remix) #"Louder" (Document One Remix) (featuring Griminal) #"Louder" (Karaoke Video)

Charts

Release history

References

2010 songs 2011 debut singles Parade (band) songs Songs written by Alan Sampson Songs written by Kuk Harrell Asylum Records singles {{2011-single-stub