"Louder" is a song by British producer DJ Fresh. It features vocals from Welsh singer and Kosheen frontwoman

Sian Evans Sian Evans (born 9 October 1971) is a Welsh singer. She is front woman and singer-songwriter of the band Kosheen, a trip-hop/ drum & bass group that had their first two albums rise into the Top Ten of the UK Albums Chart The Official Album ...

. The song serves as the theme song for the

Lucozade Lucozade is a British brand of soft drinks and energy drinks manufactured and marketed by the Japanese company Suntory. Created as "Glucozade" in the UK in 1927 by a Newcastle pharmacist, William Walker Hunter (trading as W. Owen & Son), it wa ...

Sport Lite campaign. It was released on 3 July 2011 on

Ministry of Sound Ministry of Sound or Ministry of Sound Group is a multimedia entertainment business based in London with a nightclub, shared workspace and private members' club, worldwide events operation, music publisher (popular music), music publishing busin ...

. "Louder" is considered an important landmark for

dubstep Dubstep is a genre of electronic dance music that originated in South London in the early 2000s. The style emerged as a UK garage offshoot that blended 2-step rhythms and sparse dub production, as well as incorporating elements of broken ...

music as it was the first of the genre to reach number one on the UK Singles Chart. The song was featured on the soundtrack to

Studio Liverpool Psygnosis Limited (; known as SCE Studio Liverpool or simply Studio Liverpool from 1999) was a British video game developer and Video game publisher, publisher headquartered at Wavertree Technology Park in Liverpool. Founded in 1984 by Ian Het ...

's '' Wipeout 2048'' and used as the promotional theme for Fox8's reality programme ''Cricket Superstar''.

Music video

The music video for the song was uploaded to

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

on 23 May 2011. It was shot by director Ben Newman as part of the

Sport Lite campaign.

Critical reception

Robert Copsey of

Digital Spy Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its initial launch in 1999, Digital Spy has focused on entertainment news related to television pro ...

gave the song a positive review stating:

"Like sipping on a bottle of the electrolyte-infused liquid, its wobbly drum 'n' bass lines are guaranteed to satisfy many a club-goers craving for a three-minute fix of hang-banging, fist-pumping and head-spinning music. "It's gonna get louder," warns guest vocalist Sian Evans on the hi-NRG chorus before breaking into a glorious middle 8 that sounds like a lost '90s classic - prompting the response, 'Don't worry love, keep cranking that dial!'.

Chart performance

The song debuted at number one on the UK Singles Chart,

UK Dance Chart The Dance Singles Chart and the Dance Albums Chart are music charts compiled in the United Kingdom by the Official Charts Company from sales of songs in the electronic dance music, dance music genre (e.g. house music, house, trance music, trance, ...

UK Indie Chart The UK Independent Singles Chart and UK Independent Albums Chart are charts of the best-selling independent singles and albums, respectively, in the United Kingdom. Originally published in January 1980, and widely known as the indie chart, the ...

and the Scottish Charts with first week sales in excess of 140,000 copies. In its second week, the single shifted additional 80,000 digital copies. The song also peaked number four on the

Irish Singles Chart The Irish Singles Chart is the Republic of Ireland's music industry standard singles popularity chart issued weekly by the Irish Recorded Music Association (IRMA) and compiled on their behalf by the Official Charts Company. Chart rankings are ...

. As of February 2012, "Louder" had sold 507,659 units in the UK.

Track listings

*;Digital EP and CD single #"Louder" (Radio Edit) – 3:26 #"Louder" (Club Mix) – 4:35 #"Louder" (Hervé Remix) – 4:34 #"Louder" ( Drumsound and Bassline Smith Remix) – 4:31 #"Louder" (

Flux Pavilion Joshua Kiekegaard Grant Steele (born 15 January 1989), known professionally as Flux Pavilion, is an English EDM producer, DJ, singer-songwriter and label owner. He started performing in 2008. Flux Pavilion has headlined three US tours, two UK ...

and

Doctor P Doctor P is the stage name of the English dubstep producer and DJ, Shaun Brockhurst (born 9 April 1986). Brockhurst has also produced drum and bass under the aliases Sounds Destructive (with Zachary Kemp, currently known as Trolley Snatcha), ...

Remix) – 3:55 *;Louder EP - US iTunes #"Louder" (featuring Sian Evans) - 3:26 #"The Power" (featuring Dizzee Rascal) - 2:47 #"The Edge" (featuring Ayah Marar) - 3:22 #"Louder" (featuring Sian Evans) (Flux Pavilion and Doctor P Remix) - 3:55 *;12" VINYL - Drum and bassDJ Fresh - Louder feat. Sian Evans , hhv.de , shop
/ref> - Dubstep #"Louder" (Hervé Remix) - 4:36 #"Louder" (Drumsound and Bassline Smith Remix) - 4:32 #"Louder" (Club Mix) - 4:36 #"Louder" (Flux Pavilion and Doctor P Remix) - 3:57

Charts and certifications

Weekly charts

Year-end charts

Certifications

Release history

References

{{Authority control 2011 singles DJ Fresh songs Number-one singles in Scotland UK singles chart number-one singles Ministry of Sound singles Dubstep songs Song recordings produced by DJ Fresh Songs written by DJ Fresh UK Independent Singles Chart number-one singles