Loud is the stage name of Simon Cliche Trudeau, a

Canadian Canadians () are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of their being ''C ...

rapper from

Quebec Quebec is Canada's List of Canadian provinces and territories by area, largest province by area. Located in Central Canada, the province shares borders with the provinces of Ontario to the west, Newfoundland and Labrador to the northeast, ...

. Formerly associated with the band Loud Lary Ajust, he released his debut solo recording '' Une année record'' in 2017. His tour to support the album included his first concert performances in

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

, resulting in positive attention from the influential French music magazine ''

Les Inrockuptibles ''Les Inrockuptibles'' (), abbreviated as ''Les Inrocks'', is a French cultural magazine. Started as a monthly in 1986, it became weekly in 1995. As of 2021, it returned to a monthly format. In the beginning, rock music was the magazine's prim ...

''. In 2018, he collaborated with

Cœur de pirate Béatrice Mireille Martin (; born 22 September 1989), better known by her stage name Cœur de pirate (; French for ''Pirate's Heart''), is a Canadian singer-songwriter and pianist. A francophone from Montreal, she sings mostly in French and has ...

on the track "Dans la nuit" from her album ''

En cas de tempête, ce jardin sera fermé ''En cas de tempête, ce jardin sera fermé'' ("In case of storm, this garden will be closed") is the fourth studio album by Canadian singer-songwriter Béatrice Martin under her stage name Cœur de pirate, released June 1, 2018 on Dare to Care Re ...

''. In the same year he won the

SOCAN Songwriting Prize The Society of Composers, Authors and Music Publishers of Canada, SOCAN Songwriting Prize, formerly known as the ECHO Songwriting Prize, was an annual competition recognizing the best in Canadian emerging music, both anglophone and francophone, fro ...

in 2018 for his song "56K" and the

Prix Félix Prix was an American power pop band formed in Memphis, Tennessee, in 1975 by Tommy Hoehn and Jon Tiven. The group ended up primarily as a studio project. Its recordings were produced by Tiven along with former Big Star member Chris Bell, who ...

for Hip Hop Album of the Year, and received a longlist nomination for the

2018 Polaris Music Prize The 2018 edition of the Canadian Polaris Music Prize was presented on September 17, 2018.Juno Awards of 2019 The Juno Awards of 2019, honouring Canadian music achievements, were presented in London, Ontario during the weekend of 16–17 March 2019. The primary telecast ceremonies were held at Budweiser Gardens, preceded by numerous Juno Week events from ...

, ''Une année record'' won the

Juno Award for Francophone Album of the Year The Juno Award for Francophone Album of the Year is an annual award presented by the Canadian Academy of Recording Arts and Sciences (CARAS) for the best French-language album in Canada Canada is a country in North America. Its Provinces ...

. His second album, '' Tout ça pour ça'', was released in 2019, and was longlisted for the

2019 Polaris Music Prize The 2019 edition of the Canadian Polaris Music Prize was presented on September 16, 2019.Juno Awards of 2020 The Juno Awards of 2020, the 49th Juno Awards, was an awards presentation that was to be held at SaskTel Centre in Saskatoon, Saskatchewan on 15 March 2020. The awards and associated events were cancelled due to the emergence of the COVID-19 pa ...

Biography

Early career

Loud began his music career using the name Loudmouth/Loud Mouth (2008-2012), a name he chose when he was 14 while participating WordUp! rap battles. In high school, he met Laurent Fortier-Brassard (better known by his stage name, Lary). Alongside Lary and producer Ajust (Alex Guay), Loud went on to form the group Loud Lary Ajust. Separating in 2016, Loud went on to begin a solo career with his first EP, titled ''New Phone'', which contained four songs including ''56K''.

First album: ''Une année record''

On November 3, 2017, Loud released his first full-length album titled '' Une année record''. The success of this album led to Loud's first concert in France to a sold-out venue. During 2018, he toured throughout

and

. On April 30, 2018, Loud was invited to the French show

Quotidien ''Quotidien'' () is a French television show, first broadcast 12 September 2016 on the channel TMC. It is presented by Yann Barthès. History On 9 May 2016, Yann Barthès announced that he was leaving Canal+'s '' Le Petit Journal'', a progr ...

to talk about the album. His single ''Toutes les femmes savent danser'' became a huge hit with the general public and became the first Quebecois rap song to reach the top of the BDS prize list, a compilation of top radio songs put together by l'

ADISQ ADISQ (; ) is a nonprofit organization whose mission is to support the independent record labels, independent music industry in Quebec. It was created in 1978. Since 1979, it has also organized an annual awards ceremony for musicians and singer ...

. In June 2018, Loud collaborated with

to release the song ''Dans la nuit.'' On April 26, 2019, a year and a half after its release, ''Une'' ''année record'' was certified gold by

Music Canada Music Canada is a non-profit Industry trade group, trade organization that was founded 9 April 1963 in Toronto to represent the interests of companies that record, manufacture, produce, and distribute music in Canada. It also offers benefits to s ...

. The singles ''Nouveaux riches'' and ''Devenir immortel (et puis mourir)'' were also certified gold. ''Toutes les femmes savent danser'' was

certified platinum Music recording certification is a system of certifying that a music recording has shipped, sold, or streamed a certain number of units. The threshold quantity varies by type (such as album, single, music video) and by nation or territory (see ...

, a first for a rapper from

Second album: ''Tout ça pour ça''

On May 24, 2019, Loud released his second album titled '' Tout ça pour ça''. The release event, held a week later on May 31, 2019, drew over 8,000 fans to the

Bell Centre Bell Centre (French: ''Centre Bell)'', formerly known as Molson Centre, is a multi-purpose arena located in Montreal, Quebec, Canada. Opened on March 16, 1996, it is the home arena of the Montreal Canadiens of the National Hockey League (NHL), ...

in Montreal. A screenshot of Loud's French Wikipedia article's infobox was used as the cover art for the album. The album includes a duet with

Charlotte Cardin Charlotte Cardin (born November 9, 1994) is a Canadian singer. She has been nominated for 14 Juno Awards. In 2022, she received four awards for Artist of the Year, Single of the Year for her song "Meaningless", Pop Album of the Year and Albu ...

on the track "Sometimes, All the Time", which blends both English and French lyrics. In June 2019, the album was long-listed for a 2019

Polaris Music Prize The Polaris Music Prize is a music award annually given to the best full-length Canadian album based on artistic merit, regardless of genre, sales, or record label. The award was established in 2006 with a $20,000 cash prize. The prize was inc ...

Awards and nominations

* 2019 : Male Artist of the Year (

) * 2019 : Francophone Album of the Year ( Prix Juno) * 2018 : Quebecois artist the most popular outside of Quebec (

) * 2018 : Hip-Hop Album of the Year (

) * 2018 : Album of the Year Producer - with Marc Vincent and Alex Guay (

) * 2018 : Song Award - volet francophone (

SOCAN The Society of Composers, Authors and Music Publishers of Canada (SOCAN) is a Canadian performance rights organization that represents the performing rights of more than 175,000 songwriters, composers and music publishers. The organization collect ...

)

References

{{Authority control 1988 births Canadian male rappers Musicians from Montreal Living people Juno Award for Francophone Album of the Year winners 21st-century Canadian rappers Félix Award winners 21st-century Canadian male musicians