"Loud" is a song performed by Australian-New Zealand recording artist

Stan Walker Stan Walker (born 23 October 1990) is an Australian New Zealand singer, actor, and television personality. In 2009, Walker was the winner of the seventh season of ''Australian Idol''. He subsequently signed a recording contract with Sony Mus ...

. The song was released as a digital download on 6 May 2011 as the

lead single A lead single (or first single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. A similar term, "debut ...

from his third studio album, '' Let the Music Play''.

Background

"Loud" was written by Drew Pearson,

Stephen Wrabel Stephen Samuel Wrabel (born January 7, 1989), known mononymously as Wrabel ( ), is an American singer, songwriter and musician based in Los Angeles. Life and career Wrabel attended private high school at The Kinkaid School in Houston, Texas ...

and Jon Asher, and was produced by Pearson. It was recorded in

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

during sessions for the follow-up to his second studio album, '' From the Inside Out'' (2010). The song was sent to Australian

contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...

on 2 May 2011. A week later, it became the most-added song to radio. "Loud" was released as a two-track digital download on 6 May 2011 in Australia and New Zealand. Its

CD single A CD single is a single (music), music single in the form of a compact disc (CD). Originally the ''CD single'' standard (as defined in the Rainbow Books, Red Book) was an 8 cm (3-inch) "mini CD" (''CD3''); later on the term referred to any si ...

was released in Australia on 3 June 2011. In an interview with ''Inner West Courier'', Walker said "the meaning behind the song is so simple. It's a declaration of a celebration, another step forward and just having fun."

Chart performance

"Loud" debuted at number thirty-eight on the

ARIA Singles Chart The ARIA Charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling songs and albums in various genres in Australia. ARIA became the offici ...

on 16 May 2011, and peaked at number nine on 20 June 2011. It is Walker's second top-ten single in Australia following "

Black Box In science, computing, and engineering, a black box is a system which can be viewed in terms of its inputs and outputs (or transfer characteristics), without any knowledge of its internal workings. Its implementation is "opaque" (black). The te ...

" (2009), and has since been certified Platinum by the

Australian Recording Industry Association The Australian Recording Industry Association (ARIA) is a trade association representing the Australian recording industry which was established in the 1970s by six major record companies, EMI, Festival Records (Australia), Festival, Sony Music ...

(ARIA), for shipments of 70,000 units. On the

New Zealand Singles Chart The Official Aotearoa Music Charts, formerly the Official New Zealand Music Chart (), is the weekly New Zealand top 40 singles and albums charts, issued weekly by Recorded Music NZ (formerly Recording Industry Association of New Zealand). The M ...

"Loud" entered at number thirty on 16 May 2011. It peaked at number eight on 11 July 2011, and became Walker's fourth top-ten hit in New Zealand. The

Recording Industry Association of New Zealand Recorded Music NZ (formerly the Recording Industry Association of New Zealand (RIANZ)) is a non-profit trade association of record producers, distributors and recording artists who sell recorded music in New Zealand. Membership of Recorded ...

(RIANZ), certified "Loud" Gold for shipping 7,500 copies.

Music video

The

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

for "Loud" was filmed in

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

, and was premiered exclusively on ''

The Hot Hits Live from LA ''The Hot Hits'' is an Australian radio program hosted by Nic Kelly and Loren Barry. The show airs Monday to Thursday from 7:00 PM to 10:00 PM and Saturday from 3:00 PM to 5:00 PM. It is syndicated nationally on the Hit Network. History We ...

'' website 9 May 2011. The video opens with shots of various people in apartments. As the first verse begins Walker is seen entering a party, where he begins to dance and greet others. A

disc jockey A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include Radio personality, radio DJs (who host programs on music radio stations), club DJs (who work at nightclubs or music fes ...

is seen to adjust the music volume, which results in the ceilings of the apartments cracking and falling. The people inside the apartments hear the music and join in the party. Towards the end of the song Walker moves onto a balcony and sings to people below him. Throughout the video scenes of Walker singing the song in front of a background of bright red lights are intercut. A writer for ''

'' called the "Loud" video "probably his hottest video yet".

Promotion

In May 2011, "Loud" was played in the background of a television commercial promoting new television shows on the

Seven Network Seven Network (stylised 7Network, and commonly known as Channel Seven or simply Seven) is an Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, ...

. The commercial ran for a period of five weeks. On 10 June 2011, Walker performed "Loud" live on ''

Sunrise Sunrise (or sunup) is the moment when the upper rim of the Sun appears on the horizon in the morning, at the start of the Sun path. The term can also refer to the entire process of the solar disk crossing the horizon. Terminology Although the S ...

''.

Track listing

#"Loud" – 3:25 #"Loud" ( Static Revenger Mix) – 7:00

Credits and personnel

Credits adapted from ''Let the Music Play'' liner notes. *Jon Asher – songwriter * Tom Coyne – mastering *Anthony Egizii – vocal producer *Damien Lewis – additional/assistant

engineering Engineering is the practice of using natural science, mathematics, and the engineering design process to Problem solving#Engineering, solve problems within technology, increase efficiency and productivity, and improve Systems engineering, s ...

*David Musumeci – vocal producer * Drew Pearson – songwriter, producer *

Phil Tan Phil Tan is a Malaysian-American audio engineer and mixer. He is a three time Grammy Award recipient, having received 14 nominations for the award. Early life and education Tan was born in Malaysia. He attended Full Sail University in Florida in ...

– mixer *Stephen Wrabel – songwriter

Charts

Weekly charts

Year-end charts

Certifications

References

{{authority control 2011 singles Stan Walker songs Australian dance-pop songs Songs written by Drew Pearson (songwriter) 2011 songs Sony Music Australia singles Songs written by Jon Asher Songs written by Wrabel