Loring Schuler
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Loring Ashley Schuler (August 24, 1886 – June 4, 1968) was an American journalist and editor of the ''
Ladies' Home Journal ''Ladies' Home Journal'' was an American magazine that ran until 2016 and was last published by the Meredith Corporation. It was first published on February 16, 1883, and eventually became one of the leading women's magazines of the 20th centur ...
'' from 1928 to 1935. Schuler was born in 1886 and grew up in
New Bedford, Massachusetts New Bedford is a city in Bristol County, Massachusetts, United States. It is located on the Acushnet River in what is known as the South Coast region. At the 2020 census, New Bedford had a population of 101,079, making it the state's ninth-l ...
and graduated from
Harvard University Harvard University is a Private university, private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the History of the Puritans in North America, Puritan clergyma ...
in 1912. He started in journalism by reporting for the ''New Bedford Standard'' before he was old enough to vote. During college he was an assistant night editor of the ''
Boston Herald The ''Boston Herald'' is an American conservative daily newspaper whose primary market is Boston, Massachusetts, and its surrounding area. It was founded in 1846 and is one of the oldest daily newspapers in the United States. It has been awarde ...
''. He also worked at the city staff on ''
The New York World The ''New York World'' was a newspaper published in New York City from 1860 to 1931. The paper played a major role in the history of American newspapers as a leading national voice of the Democratic Party. From 1883 to 1911 under publisher Jos ...
''. In 1913 he joined ''
The Country Gentleman ''The Country Gentleman'' (1852–1955) was an American agricultural magazine founded in 1852 in Albany, New York, by Luther Tucker.Frank Luther Mott (1938A History of American Magazines 1850–1865"The Country Gentleman", page 432, Harvard Univ ...
'', starting as assistant editor and later becoming editor. He became editor of the ''
Ladies' Home Journal ''Ladies' Home Journal'' was an American magazine that ran until 2016 and was last published by the Meredith Corporation. It was first published on February 16, 1883, and eventually became one of the leading women's magazines of the 20th centur ...
'' in 1928,(February 1928
Masthead
''
Ladies' Home Journal ''Ladies' Home Journal'' was an American magazine that ran until 2016 and was last published by the Meredith Corporation. It was first published on February 16, 1883, and eventually became one of the leading women's magazines of the 20th centur ...
'' (the first issue masthead which lists Schuler instead of prior editor
Barton Currie Barton Wood Currie (March 8, 1877 – May 7, 1962) was an American journalist, author, and book collector. Writer of hundreds of articles and stories for publications such as '' New York Evening World'', '' New York Evening Sun'', ''Harper's We ...
is the February 1928 issue; Schuler's ''New York Times'' obituary states he was editor from 1927 to 1935; unless another source is found to pinpoint the exact date, it may well be he took over in late 1927)
which was also owned by
Curtis Publishing Company The Curtis Publishing Company, founded in 1891 in Philadelphia, Pennsylvania, became one of the largest and most influential publishers in the United States during the early 20th century. The company's publications included the ''Ladies' Home ...
, of which he become a director. According to his ''New York Times'' obituary, as editor, "he was said to have clarified for his readers social and economic problems of the Depression.Endres, Kathleen L. and Therese Lueck
Women's Periodicals in the United States: Consumer Magazines
p. 175 (1995) ("The magazine offered a wide range of editorials and features designed to help female readers through the hard times. Loring Schuler crafted most of the early depression comment.")
After leaving the ''Journal'' in 1935,(18 July 1935)
Answers to Questions
''
The Washington Star ''The Washington Star'', previously known as the ''Washington Star-News'' and the ''Washington'' ''Evening Star'', was a daily afternoon newspaper published in Washington, D.C., between 1852 and 1981. The Sunday edition was known as the ''Sunday ...
'', p. 8, col. 7
he later contributed to national magazines and worked in public relations. Schuler died in
Greenwich, Connecticut Greenwich ( ) is a New England town, town in southwestern Fairfield County, Connecticut, United States. As of the 2020 United States census, 2020 census, it had a population of 63,518. It is the largest town on Gold Coast (Connecticut), Connectic ...
on June 4, 1968, at the age of 81. He wife had died in 1967, and he was survived by two sons.(6 June 1968)
Loring Schuler, 81, Ex-Magazine Editor
''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', p. 47 (paywall)


References

{{DEFAULTSORT:Schuler, Loring 1886 births 1968 deaths People from New Bedford, Massachusetts American newspaper journalists Harvard University alumni Ladies' Home Journal editors