Lorenzo Martone (born May 1979) is an entrepreneur in the fashion industry. Martone was born in

São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...

, Brazil, and resides in New York City where he manages multiple businesses and entrepreneurial projects. Martone founded the Martone Agency in New York, now known as The Creative NYC, designed a swimwear line called Nycked in 2010, and launched a line of designer bicycles with Martone Cycling Co in 2013.

Early life and education

Born in São Paulo, Brazil, Martone has one younger brother and is the grandson of Italian immigrants. Martone's family is originally from Northern Italy, but his grandparents migrated to Brazil after World War II. Martone attended private school in São Paulo. He spent one year during high school in Riverside, California when he was 15 years old as an exchange student. He attended university in São Paulo at Anhembi Morumbi studying tourism. Later Martone moved to Paris where he specialized in luxury brand advertising at ESG Management School.

Career

Martone moved to New York City in 2008 and began working as the strategic planner for the ad agency Chandelier Creative. In 2009, Martone co-founded ARC NY with Ryan Brown—a talent agency that included clients such as

Alessandra Ambrosio Alessandra Corine Ambrósio (; born 11 April 1981) is a Brazilian model. She is known for her work with Victoria's Secret and was chosen as the first spokesmodel for the company's Pink (Victoria's Secret), PINK line. She was a Victoria's Secret A ...

and

Irina Shayk Irina Valeryevna Shaykhlislamova (; ; born 6 January 1986), also known as Irina Shayk (), is a Russian fashion model. She received international recognition when she appeared as the first Russian model on the cover of the 2011 ''Sports Illust ...

. The two partners decided to close the agency in 2011 and pursue separate ventures. Martone opened a fashion PR company called the Martone Agency shortly after. Since then, Caitlyn Shockley joined as partner and the company was renamed The Creative NYC and opened a showroom in Chelsea in May 2014. Martone partnered with jewelry designer Jules Kim for his debut swimwear line called Nycked in November 2010.

Martone Cycling Co.

In 2013, Martone launched a line of bicycles with Martone Cycling Co. Having been dissatisfied with how previous bikes looked while being stored in his New York apartment, Martone was inspired by fashion when designing his own line of bicycles. The bikes come in monochromatic hues and feature matching tires, red chains, handlebar baskets, and a SRAM Duomatic gear hub for city riding. They were first available at the Paris boutique Colette and are now available at high end retail stores such as Saks Fifth Ave. Martone also collaborated with artist Justin Teodoro for the designs of the brand's accessory line.

Personal life

Martone began dating designer

Marc Jacobs Marc Jacobs (born April 9, 1963) is an American fashion designer. He is the head designer for his own fashion label, Marc Jacobs, and formerly Marc by Marc Jacobs, a diffusion line, which was produced for approximately 15 years, before it was d ...

in 2008. The couple became engaged in 2009, but eventually ended their relationship. Martone considers his hobby of biking as part of his inspiration for the Martone Cycling Co designer bike line.

External links

Martone Cycling CoThe Creative NYC

References

{{DEFAULTSORT:Martone, Lorenzo 1979 births Living people Businesspeople from São Paulo Brazilian people of Italian descent Brazilian businesspeople