Loren Gray
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Loren Gray Beech (born April 19, 2002) is an American social media personality, singer, and songwriter. Gray rose to prominence in 2015 on the video sharing app, Musical.ly. In 2018, she released her debut single "My Story" under
Virgin Records Virgin Records is a British record label owned by Universal Music Group. They were originally founded as a British independent record label in 1972 by entrepreneurs Richard Branson, Simon Draper, Nik Powell, and musician Tom Newman (musician), ...
, whom she was signed to until February 2021, when she became an independent artist. ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' reported she earned $2.4 million in 2019, making her the fourth highest-earning TikTok star. In 2020, ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
'' ranked her among TikTok's top 10 music influencers with over 50 million followers.


Career


Social media

Loren Gray joined musical.ly (now known as
TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...
) in 2015. After gaining a large following on musical.ly in the 8th grade, she began to get bullied at school. She eventually moved to
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
,
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
and grew her other social media platforms. As of September 2022, she has more than 54.6 million TikTok followers, 23.4 million
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
followers, 3.86 million
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
subscribers, and over 1.5 million
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
followers. On her backup
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
, she has over 4.7 million followers. Gray is the seventeenth most-followed individual on TikTok and had been the most-followed TikTok individual from March 31, 2019 to March 25, 2020.


Music

In 2017, Gray appeared in English pop singer HRVY’s music video for " Personal". In March 2018, Gray signed a record deal with
Virgin Records Virgin Records is a British record label owned by Universal Music Group. They were originally founded as a British independent record label in 1972 by entrepreneurs Richard Branson, Simon Draper, Nik Powell, and musician Tom Newman (musician), ...
before releasing her debut single "My Story" in August, which she says is based on a friend who "kept falling in love with the wrong people". In November 2018, she released her second single, "Kick You Out", which was written and produced by herself and Ido Zmishlany, and was described by ''Billboard'' as showing "the true highs and lows that come from being in love". Her third single, "Queen", an empowering anthem produced by herself and Captain Cuts, was released in December 2018. The video for the song, released the following month, received more than 18 million views as of July 2021. Gray was featured on Lost Kings' single "Anti-Everything", released on January 11, 2019. She cites
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem, is an American rapper, songwriter, and record producer. Regarded as one of the greatest and most influential rappers of all time, he is credited with popula ...
and
Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Regarded as a pop icon, he is recognized for his multi-genre musical performances. He was discovered by record executive Scooter Braun in 2008 and subsequently brought to the U ...
among her favorite artists. On April 4, 2019, Loren Gray released two new singles – "Options" and "Lie Like That". She teamed up with Captain Cuts ( Walk the Moon, Halsey,
The Chainsmokers The Chainsmokers are an American electronic DJ and production duo consisting of Alex Pall and Drew Taggart. They started out by releasing remixes of songs by indie artists. The electronic dance music, EDM-Pop music, pop duo achieved a breakth ...
) to write and produce both tracks, bringing in collaborators Nija ( Jason Derulo,
Chris Brown Christopher Maurice Brown (born May 5, 1989) is an American singer, songwriter, dancer, and actor. A Pop music, pop and hip-hop-influenced contemporary R&B, R&B musician who works in a variety of genres, he has been called the "Honorific nic ...
) on "Options" and Australian artist Ivy Adara on "Lie Like That". On May 17, 2019, Loren Gray released a new single titled "Can't Do It" featuring American rapper
Saweetie Diamonté Quiava Valentin Harper (born July 2, 1993), known professionally as Saweetie (; also pronounced as simply "sweetie"), is an American rapper and singer. Her 2017 debut single, "Icy Grl", received RIAA certification, double platinum cer ...
. It marks her first single as a lead artist to feature another artist. After taking almost a year break from releasing songs, she released a new single titled "Cake" on May 13, 2020. She released her final solo single with
Virgin Records Virgin Records is a British record label owned by Universal Music Group. They were originally founded as a British independent record label in 1972 by entrepreneurs Richard Branson, Simon Draper, Nik Powell, and musician Tom Newman (musician), ...
and
Capitol Records Capitol Records, LLC (known legally as Capitol Records, Inc. until 2007), and simply known as Capitol, is an American record label owned by Universal Music Group through its Capitol Music Group imprint. It was founded as the first West Coast-base ...
titled “Alone” on July 21, 2020. She departed from her music label in February 2021 and became an independent artist. She released her first independent song with TELYKast on March 12, 2021. She released her first solo independent song titled “Piece of Work” on July 9, 2021. On November 17, 2023 she released a collaboration with musician Hayes Warner titled "Breadcrumbs". The single premiered exclusively on NYLON. According to ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
'', she is one of the top 10 music influencers on
TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...
, with over 50 million followers.


Brand

On December 3, 2020, Gray launched her own jewelry brand, &always. Her Instagram run business has a follower count of 23.4K followers as of March 2024. She had been working on the brand a year prior to release. When first launched, the brand released two editions: The Starlet Mirror Edition and Otherworld Edition.


Wealth

According to a ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' report published in August 2020, Gray earned $2.4 million in 2019 from her numerous sponsorship deals and merchandise, making her the fourth highest-earning
TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...
star.


Awards and nominations

Gray was nominated for Choice Muser at the 2016
Teen Choice Awards The Teen Choice Awards were an annual awards show that aired on the Fox television network between 1999 and 2019. The awards, based on a popularity vote that could be overridden by the producerswho reserved the right to choose the winnerscovered ...
and Muser of the Year at the 9th Annual
Shorty Awards The Shorty Awards (also known as "The Shortys") are awards for outstanding and innovative work in digital and social media content by brands, advertising agencies, and creators. The awards, which generally focus on short-term content, honor achiev ...
in 2017. In 2018, she was nominated for Choice Muser a second time at the 2018 Teen Choice Awards. She was nominated for the Social Star Award, a socially voted award, at the 2019 iHeart Radio Music Awards.


Filmography


Music videos


Web series


Film


Discography


Studio albums


Singles


As a featured artist


References


External links

* * * {{DEFAULTSORT:Gray, Loren 2002 births Living people 21st-century American women singers 21st-century American singers American child singers American TikTokers American women pop singers American child pop musicians Female models from Pennsylvania People from Pottstown, Pennsylvania Singers from Pennsylvania Virgin Records artists YouTubers from Pennsylvania