Loredana Zefi (; born 1 September 1995), often known as simply Loredana, is a Swiss rapper and singer. Her debut single, "", became a commercial success in Albania and German-speaking Europe, and received two gold certifications in Austria and Germany. In September 2018, Loredana signed with German subsidiary of

Sony Music Sony Music Entertainment (SME), commonly known as Sony Music, is an American multinational music company owned by Japanese conglomerate Sony Group Corporation. It is the recording division of Sony Music Group, with the other half being the ...

and released the commercially successful single " Bonnie & Clyde" with husband Mozzik. Her debut studio album, '' King Lori'', followed in September 2019 and reached the top three in the latter countries and Switzerland. It featured several successful singles, including "", "", "", as well as the rapper's first number-one single in Germany, "". Loredana released four subsequent number-one single's, "", "", "" and "", in 2020. Her second studio album, ''Medusa'' (2020), reached the top 20 in Austria, Germany and Switzerland. Following a brief hiatus, Loredana and Mozzik released their first collaborative album, ''No Rich Parents'', in 2021, which featured the number-one single "". She has received several awards and nominations, including the Bravo Otto Awards,

MTV Europe Music Awards The MTV Europe Music Awards (originally named MTV European Music Awards, commonly abbreviated as MTV EMA) are awards presented by Paramount International Networks to honour artists and music in pop culture. It was originally conceived as an al ...

and Swiss Music Awards.

Life and career

1995–2018: Early life and career beginnings

Loredana was born on 1 September 1995 into an Albanian family from Ferizaj in

Lucerne Lucerne ( ) or Luzern ()Other languages: ; ; ; . is a city in central Switzerland, in the Languages of Switzerland, German-speaking portion of the country. Lucerne is the capital of the canton of Lucerne and part of the Lucerne (district), di ...

, Switzerland. Her family is Catholic. At the age of 18, she became interested in music and wrote songs for other artists along with German producer Macloud. In 2018, Loredana gained attention as an

influencer A social media influencer, or simply influencer (also known as an online influencer), is a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience intera ...

for her short

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videos featuring dancing and

lip-sync Lip sync or lip synch (pronounced , like the word ''sink'', despite the spelling of the participial forms ''synced'' and ''syncing''), short for lip synchronization, is a technical term for matching a speaking or singing person's lip movements ...

ing content, as well as her relationship with Kosovo-Albanian rapper Mozzik. Her debut single, "", was subsequently released in June 2018. It was commercially successful in Albania and German-speaking Europe, and was certified gold in Austria and Germany. " Bonnie & Clyde" in collaboration with Mozzik was released as her second single in September 2018. The Albanian and German-language

hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...

and R&B track was as commercially successful as its predecessor "Sonnenbrille". In the same year, she released her third single " Milliondollar$mile", which achieved moderate success.

2019–present: ''King Lori'' and ''Medusa''

In 2019, Loredana collaborated a second time with her partner Mozzik on " Romeo & Juliet" peaking at number two in Germany. The two follow-up singles "

Labyrinth In Greek mythology, the Labyrinth () is an elaborate, confusing structure designed and built by the legendary artificer Daedalus for King Minos of Crete at Knossos. Its function was to hold the Minotaur, the monster eventually killed by the h ...

" and " Jetzt rufst du an", all entered the charts in Austria and Germany. The same year, Loredana released her seventh single " Eiskalt" featuring Mozzik, which was certified gold in Germany and Austria. The single was the third time that the artists collaborated on a recording. A month later, she released her debut studio album, '' King Lori'', featuring the commercially successful singles " Genick", " Mit dir" and the number-one single " Kein Plan". In November 2019, she emerged as the winner of the Best Swiss Act at the 2019 MTV Europe Music Awards. In 2019, Loredana was the second most Googled personality in

Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...

. In January 2020, the number one single " Kein Wort" was released in collaboration with German rapper Juju. In March 2020, she embarked on the King Lori Tour, which was later cancelled due to the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

. The same month, she released her next number one singles "

Angst Angst is a feeling of anxiety, apprehension, or insecurity. ''Anguish'' is its Romance languages, Latinate cognate, equivalent, and the words ''anxious'' and ''anxiety'' are of similar origin. Etymology The word ''angst'' was introduced in ...

" featuring English producer Rymez, and " Du bist mein" with German rapper Zuna.

Personal life

Loredana Zefi began a relationship with Mozzik and they married in 2018. She gave birth to the couple's daughter on 18 December 2018. The couple separated in October 2019. They were back together again in March 2021, working on a new music project. In 2023 Loredana started dating

Borussia Dortmund Ballspielverein Borussia 09 e. V. Dortmund, often known simply as Borussia Dortmund () or by its initialism BVB (), or just Dortmund by International fans, is a German professional sports club based in Dortmund, North Rhine-Westphalia. It is ...

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Karim Adeyemi, and they married in a private ceremony in October 2024.

Discography

Studio albums

*'' King Lori'' (2019) *''Medusa'' (2020) with Mozzik *''No Rich Parents'' (2021) Mixtapes *''Mann im Haus'' (2023)

Tours

Headlining

* 2020: King Lori Tour (cancelled due

) * 2021: Loredana Tour (cancelled due COVID-19 pandemic) * 2023: Wifey Tour

Supporting

* 2019: Balkan Club Tour (with Mozzik, Gentinjo)

Awards and nominations

References

{{DEFAULTSORT:Zefi, Loredana 1995 births 21st-century Swiss singers 21st-century Swiss musicians Swiss women rappers Living people Musicians from Lucerne Kosovan women rappers Kosovan emigrants to Switzerland MTV Europe Music Award winners Sony Music Publishing artists Musicians from Ferizaj