"Lord Pretty Flacko Jodye 2 (LPFJ2)" is a song by the American rapper
ASAP Rocky
Rakim Athelaston Mayers (born October 3, 1988), known professionally as ASAP Rocky ( ; stylized as A$AP Rocky), is an American rapper. Born and raised in Harlem, he embarked on his musical career as a member of the hip hop music, hip hop coll ...
. It was released on January 7, 2015, as the first official single from his second studio album, ''
At. Long. Last. ASAP'' (2015). ASAP Rocky wrote the track alongside production duo
Nez & Rio
Nez & Rio are an American record production team from Chicago, Illinois, composed of Nesbitt Wesonga Jr. and Mario Loving. They are perhaps best known for producing Schoolboy Q's 2014 single " Man of the Year," as well as ASAP Rocky's 2015 single ...
, who were responsible for producing the song as well. An accompanying music video for the track was released on February 10.
The song serves as a sequel to the song "Pretty Flacko", which ASAP Rocky had previously released in 2013.
Background
"Lord Pretty Flacko Jodye 2 (LPFJ2)" was first previewed at the end of the music video for ASAP Rocky's previous single, "
Multiply
Multiplication is one of the four elementary mathematical operations of arithmetic, with the other ones being addition, subtraction, and division. The result of a multiplication operation is called a '' product''. Multiplication is often de ...
" (2014).
Following a performance of the track during a show at London in November 2014, ASAP Rocky announced that he was planning to release the song. According to ''
HotNewHipHop
''HotNewHipHop'' (HNHH) is an online publication that covers daily news about hip hop and pop culture, including streetwear, sports, and Sneaker collecting, sneakers. In addition to its editorial content, HotNewHipHop also produces the video seri ...
'', the song quickly became anticipated among fan circles, with a
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
video of the snippet "racking up a ton of views".
Composition
Ryan Reed of ''
Rolling Stone
''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason.
The magazine was first known fo ...
'' found the track's production to be minimalist, describing it as "little more than a squealing synth lead, sub-bass drone and snapping hi-hat/snare".
ASAP Rocky's lyrics feature him "confidently reminding listeners" who he is, which is scord with a "booming synth and bass ensemble" provided by
Nez & Rio
Nez & Rio are an American record production team from Chicago, Illinois, composed of Nesbitt Wesonga Jr. and Mario Loving. They are perhaps best known for producing Schoolboy Q's 2014 single " Man of the Year," as well as ASAP Rocky's 2015 single ...
.
Music video
The song's
music video
A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...
, directed by Samantha Lecca, was released on February 10, 2015.
Its visuals have been described as "lo-fi" and "kaleidoscopic" by multiple publications, the former description being used by ASAP Rocky himself to describe the video.
ASAP Rocky and his
ASAP Mob
ASAP Mob (stylized as A$AP Mob) is an American hip-hop collective formed in 2006 in Harlem, New York City, that consists of rappers (most of whom carry the "ASAP" moniker; except Da$H and Playboi Carti), record producers, music video directors, ...
group are seen partying at a variety of locations in New York City, such as a street corner and a
laundromat
A self-service laundry, coin laundry, or coin wash, is a facility where clothes and some household textiles are washed and dried without much personalized professional help. They are known in the United Kingdom as launderettes or laundrettes, ...
.
ASAP Rocky is projected onto various buildings in the video, playing shadow puppets on the side of a building and posing in front of a green screen
The video ends with a dedication to the late
ASAP Yams, founder of ASAP Mob and mentor to ASAP Rocky, who had died a month prior, reading: "Always strive and prosper. Rest in peace A$AP Yams."
Much like how "Lord Pretty Flacko Jodye 2 (LPFJ2)" was previewed towards the end of the music video for "Multiply", an at-the-time unreleased song and music video starts to play at the end. This snippet would later be released as the song "
M's".
In the hour prior to the debut of the song's music video, ASAP Rocky did a fan Q&A on the social media platform
Tumblr
Tumblr (pronounced "tumbler") is a microblogging and Social networking service, social networking website founded by David Karp in 2007 and is owned by American company Automattic. The service allows users to post multimedia and other content ...
. Commenting on the video, ASAP Rocky stated that he "wanted to make a fun lo-fi video using projectors and showcasing that fun energy", in reference to the various NYC spots shown in the video.
In addition to giving out multiple other answers, many of which were unrelated to his music,
ASAP Rocky would give insight into the current state of ''
At. Long. Last. ASAP'' at the time, calling the album his "best work yet" and revealing the initials "A.L.L.A." for its title.
Vinyl release
"Lord Pretty Flacko Jodye 2 (LPFJ2)" was released as a white 7"
vinyl record
A phonograph record (also known as a gramophone record, especially in British English) or a vinyl record (for later varieties only) is an analog signal, analog sound Recording medium, storage medium in the form of a flat disc with an inscribed, ...
on April 18, 2015, to coincide with that year's
Record Store Day
Record Store Day is a semi-annual event established in 2008 to "celebrate the culture of the independently owned record store". Held on one Saturday (typically the third) every April and every Black Friday in November, the day brings together f ...
. Limited to 2500 copies, the record also included ASAP Rocky's previous single, "
Multiply
Multiplication is one of the four elementary mathematical operations of arithmetic, with the other ones being addition, subtraction, and division. The result of a multiplication operation is called a '' product''. Multiplication is often de ...
", as its
B-side
The A-side and B-side are the two sides of phonograph record, vinyl records and Compact cassette, cassettes, and the terms have often been printed on the labels of two-sided music recordings. The A-side of a Single (music), single usually ...
.
Charts
Certifications
References
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{{authority control
2014 songs
2015 singles
ASAP Rocky songs
Songs written by ASAP Rocky