, commonly known as ''Long Long Man'', is a 2017 series of television
commercials
A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. ...
produced in
Japan
Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
by
Hakuhodo
is a Japanese advertising and public relations company owned by Hakuhodo DY Holdings. It is headquartered at Akasaka Biz Tower in Akasaka, Minato, Tokyo.
History
Hakuhodo is one of the oldest advertising agencies in Japan and was founded ...
for UHA Mikakuto Co. Ltd., the manufacturer of Sakeru Gummy and Long Sakeru Gummy. The 11-part series of commercials follow a couple that loves Sakeru Gummy and their conflict with a mysterious man who eats a longer version of the candy.
Plot
Chi-chan and Tooru-san love Sakeru Gummy, but one day, they see "Long Long Man", a mysterious mustached man tearing off a strip of Long Sakeru Gummy as seductive jazz music plays in the background. From that day, Chi-chan becomes obsessed with Long Long Man and anything of great length. Her relationship with Tooru-san is strained when he discovers a pack of Long Sakeru Gummy in her apartment, and he concludes Chi-chan has been cheating on him with Long Long Man. During their argument, Chi-chan passes out and lies to Tooru-san that she has a short life, and looking at long things relieves her of her worries. When Chi-chan's friend explains that regular Sakeru Gummy is simply Long Sakeru Gummy trimmed in smaller bites, Chi-chan reconciles with Tooru-san, despite her persistent obsession with Long Long Man. On the day of their wedding, they once again encounter Long Long Man, and Chi-chan tries to leave Tooru-san for him, only for Long Long Man to reveal that he was in love with Tooru-san all along.
Cast
*
Risako Itō as
*Seiji Suzuki as
*
Yukiyoshi Ozawa as
Episodes
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Awards
The commercial series won the Silver Lion at the 2018
Cannes Lions International Festival of Creativity
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the ...
, the Bronze Award at the 2019 AdFest, the ACC Grand Prix, Minister of Internal Affairs and Communications Award at ACC Tokyo Creativity Awards 2018, and the 2018 TCC Advertising Award Grand Prix.
References
External links
* (Hakuhodo)
*{{Official website, https://www.uha-mikakuto.co.jp/sakeru/ (Sakeru Gummy)
2017 in Japanese television
2010s television commercials
Japanese television commercials
Sexuality and society
Viral videos
LGBTQ-related television commercials