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London Tradition Ltd is a
clothing Clothing (also known as clothes, garments, dress, apparel, or attire) is any item worn on a human human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin s ...
design A design is the concept or proposal for an object, process, or system. The word ''design'' refers to something that is or has been intentionally created by a thinking agent, and is sometimes used to refer to the inherent nature of something ...
er and manufacturer, specialising in traditional British
duffle coat A duffel coat (also duffle coat) is a coat made from duffel cloth, designed with toggle-and-rope fastenings, patched pockets and a large hood. The name derives from Duffel, a town in the province of Antwerp in Belgium where the manufacturing pr ...
s,
pea coat A pea coat is an outer coat, generally of a navy-coloured heavy wool, originally worn by sailors of European and later American navies. Pea coats are characterized by short length, broad lapels, double-breasted fronts, often large wooden, met ...
s and
trench coat A trench coat is a variety of coat made of Waterproof fabric, waterproof heavy-duty fabric, originally developed for British Army officers before the First World War, and becoming popular while used in the Trench warfare, trenches, hence the nam ...
s. The company was founded in January 2001 by Mamun Chowdhury and Rob Huson, is based in
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
,
England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...
, and has around 100 employees.


History

In January 2001, Mamun Chowdhury and Rob Huson set up London Tradition. The company operates from a factory and design studio in
Hackney Wick Hackney Wick is a neighbourhood in East London, England. The area forms the south-eastern part of the district of Hackney, and also of the wider London Borough of Hackney. Adjacent areas of the London Borough of Tower Hamlets, namely Fish I ...
near the
Olympic park An Olympic Park is a sports campus for hosting the Olympic Games. Typically it contains the Olympic Stadium and the International Broadcast Centre. It may also contain the Olympic Village or some of the other sports venues, such as the aquatics ...
, designing and manufacturing luxury
duffle coat A duffel coat (also duffle coat) is a coat made from duffel cloth, designed with toggle-and-rope fastenings, patched pockets and a large hood. The name derives from Duffel, a town in the province of Antwerp in Belgium where the manufacturing pr ...
s for export. The company designs clothing that is manufactured in the UK.


Export

The company now exports 30,000 to 35,000 coats a year, 90% of its output is outside of the UK, it exports to 12 markets, including the Asia Pacific region, Europe, Japan, Germany, Italy, France, Austria, Netherlands and Spain. It has seen overseas sales rise by 865% between 2007 and 2013.


Recognition

London Tradition was twice awarded a
Queen's Awards for Enterprise The King's Awards for Enterprise, previously known as The Queen's Award for Enterprise, is an awards programme for British businesses and other organizations who excel at international trade, innovation, sustainable development or promoting oppor ...
for
International Trade International trade is the exchange of capital, goods, and services across international borders or territories because there is a need or want of goods or services. (See: World economy.) In most countries, such trade represents a significan ...
in recognition of its business performance: once in July 2014 and again in April 2020. The citation of the 2014 award noted the company's success in having "taken British outerwear - including the humble duffle coat - and transformed them into a luxury heritage brand for an international market."


See also

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Splash About International Splash About International, usually referred to as Splash About, is a British company that best known as a designer, manufacturer and retailer of swimwear and swimming aids for children and babies. The company also designs and makes maternity swi ...
*
Business of British Bangladeshis British Bangladeshis are people who arrived from Bangladesh to the United Kingdom, and throughout the years have started to create new businesses throughout the country, especially in Brick Lane, where there are many Bangladeshi restaurants. Bangla ...


References


External links

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Men's Wool SuitPlus Size Clothing
{{DEFAULTSORT:London Tradition 2001 establishments in England Clothing manufacturers Clothing companies established in 2001 Manufacturing companies based in London Privately held companies based in London