London Designer Outlet (abbreviated LDO) is a semi-outdoor shopping centre in

Wembley Wembley () is a large suburbIn British English, "suburb" often refers to the secondary urban centres of a city. Wembley is not a suburb in the American sense, i.e. a single-family residential area outside of the city itself. in the London Borou ...

in the

London Borough of Brent Brent () is a London boroughs, borough in north-west London, England. It is known for landmarks such as Wembley Stadium, the BAPS Shri Swaminarayan Mandir London, Swaminarayan Temple and the Kiln Theatre. It also contains the Brent Reservoir, W ...

. Located on

Wembley Park Wembley Park is a district of the London Borough of Brent, England. It is roughly centred on Bridge Road, a mile northeast of Wembley town centre and northwest from Charing Cross. The name Wembley Park refers to the area that, at its broad ...

Boulevard adjacent to both

Wembley Stadium Wembley Stadium, currently branded as Wembley Stadium connected by EE Limited, EE for sponsorship reasons, is an association football stadium in Wembley, London. It opened in 2007 on the site of the Wembley Stadium (1923), original Wembley Sta ...

and

Wembley Arena Wembley Arena () (originally the Empire Pool, currently known as OVO Energy, OVO Arena Wembley for sponsorship reasons) is an indoor arena next to Wembley Stadium in Wembley, Greater London, England. The 12,500-seat facility is Greater Lond ...

, it opened in 2013 as the first outlet centre in

Greater London Greater London is an administrative area in England, coterminous with the London region, containing most of the continuous urban area of London. It contains 33 local government districts: the 32 London boroughs, which form a Ceremonial count ...

History

It officially opened on 24 October 2013, London's first outlet exclusive centre, as part of the Wembley Park Redevelopment project by owners Quintain. The development cost £65 million. The total retail space of the shopping centre is . As of late 2018, total revenues at London Designer Outlet have risen 97% since its opening, and it attracts 7 million visitors a year.

Retail area

The Outlet centre consists of some which houses over 70 stores and restaurants across three floors, of which around 50 are outlet shops selling goods at a minimum discount of 30% off RRP, though with many outlet stores offering savings of up to 70% off RRP year-round. Along with this the outlet centre also has space for events which is used during seasonal time periods, most recently to screen the Royal Wedding, Wimbledon and the World Cup, though it is also used for music and cultural events as well. LDO's 20 coffee shops and restaurants provide 2,000 covers and there is also a nine-screen, 1,800 seat

Cineworld Regal Cineworld Group (trading as Cineworld) is a British cinema operator headquartered in London, England. It is the world's second-largest cinema chain (after AMC Theatres), with 9,139 screens across 747 sites in 10 countries: Bulgaria, Czec ...

cinema.

BREEAM The Building Research Establishment Environmental Assessment Method (BREEAM), first published by the Building Research Establishment in 1990, is touted as the world's longest established method of identifying the sustainability of buildings. Ar ...

Retail gave it a ‘Very Good’ rating as well as a ‘Very Positive’ on Brent's Sustainable Development Checklist. With its location next to

and its line-up of well-known brands, LDO is becoming famous for its 'athleisure' stores, though its top performers reflect its greater diversity and include one of the top Gap outlet stores in Europe, one of the top

Nike Nike often refers to: * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment * Nike (mythology), a Greek goddess who personifies victory Nike may also refer to: People * Nike (name), a surname and feminine giv ...

outlet stores in Europe and the top Guess outlet store in Europe. It opened UK 'firsts' for outlet stores from H&M,

Converse Converse may refer to: Mathematics and logic * Converse (logic), the result of reversing the two parts of a definite or implicational statement ** Converse implication, the converse of a material implication ** Converse nonimplication, a logical c ...

, and

Haribo Haribo GmbH & Co. KG, doing business as Haribo ( , , ; stylized in all caps), is a German confectionery company founded by Hans Riegel Sr. It began in Kessenich (Bonn), Kessenich, Bonn, Germany. The name "Haribo" is a syllabic abbreviation forme ...

. London Designer Outlet became the first shopping centre in the UK to offer 'store to door' delivery via DropIt with delivery within 24 hours to any postal code in mainland Britain, for a flat rate of £10.50 for an unlimited number of LDO shopping bags condensed into one delivery.

Transport

Trains

Wembley Stadium station for

Chiltern Railways Chiltern Railways (legal name The Chiltern Railway Company Limited) is a British train operating company that has operated the Chiltern Railways franchise since July 1996. Since 2009, it has been a subsidiary of Arriva UK Trains. Chiltern Rail ...

is located some from London Designer Outlet, while

Wembley Park tube station Wembley Park is a London Underground station in Wembley Park, north-west London. It is served by the Jubilee and Metropolitan lines, and is in Travelcard Zone 4. On the Jubilee line the station is between Kingsbury and Neasden stations, and ...

for the

London Underground The London Underground (also known simply as the Underground or as the Tube) is a rapid transit system serving Greater London and some parts of the adjacent home counties of Buckinghamshire, Essex and Hertfordshire in England. The Undergro ...

is away, accessed through Wembley Park Boulevard and Olympic Way. In addition,

Wembley Central station Wembley Central is an interchange station in Wembley, north-west London. It is situated on the east-west High Road and is near to both Wembley Stadium and Wembley Arena. The station provides Bakerloo line services of the London Underground, Wat ...

for Southern Railways,

London Overground London Overground (also known simply as the Overground) is a Urban rail in the United Kingdom, suburban rail network serving London and its environs. Established in 2007 to take over Silverlink Metro routes, it now serves a large part of Greate ...

, and London Underground, is also less than from the centre.

Buses

The centre is served by London Buses routes 83, 92, 182, 206, 223, 297 and 483.

Parking

LDO has a 1,000-space multi-storey "Red" Car Park, located opposite its main entrance. This car park is also used by

and

on event days.

In popular culture

In November 2015, British Rapper

Tion Wayne Dennis Junior Odunwo (born 1 September 1993), known professionally as Tion Wayne, is a British rapper and DJ from Edmonton, North London. He appeared on three top-10 singles on UK Singles Chart as a guest – NSG's " Options", "Keisha & Becky ...

filmed a music video for his single ''Be Like That'' at the outlet centre.

References

External links

Official Website
{{Shopping centres in London Redevelopment projects in London Shopping centres in the London Borough of Brent Tourist attractions in the London Borough of Brent Shopping malls established in 2013 2013 establishments in England Wembley Privately owned public spaces Outlet malls in England