Logically is a British multinational
technology startup company that specializes in analyzing and fighting
disinformation
Disinformation is false information deliberately spread to deceive people. It is sometimes confused with misinformation, which is false information but is not deliberate.
The English word ''disinformation'' comes from the application of the ...
. Logically was founded in 2017 and is based in
Brighouse, England, with offices in
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
,
Mysore
Mysore (), officially Mysuru (), is a city in the southern part of the state of Karnataka, India. Mysore city is geographically located between 12° 18′ 26″ north latitude and 76° 38′ 59″ east longitude. It is located at an altitude of ...
,
Bangalore
Bangalore (), officially Bengaluru (), is the capital and largest city of the Indian state of Karnataka. It has a population of more than and a metropolitan population of around , making it the third most populous city and fifth most ...
, and
Virginia
Virginia, officially the Commonwealth of Virginia, is a state in the Mid-Atlantic and Southeastern regions of the United States, between the East Coast of the United States, Atlantic Coast and the Appalachian Mountains. The geography an ...
.
The company is known for its software, which utilizes artificial intelligence to label textual or visual media as real or fake.
Logically also publishes editorials and
fact checks.
History
Lyric Jain, an Ivy League graduate, founded Logically in 2017.
According to Jain, he was partly inspired after the death of his grandmother from pancreatic cancer.
Before her death, she joined a
WhatsApp
WhatsApp (also called WhatsApp Messenger) is an internationally available freeware, cross-platform, centralized instant messaging (IM) and voice-over-IP (VoIP) service owned by American company Meta Platforms (formerly Facebook). It allows user ...
group that spread misinformation, leading her to replace "her cancer medication in favour of unproven, alternative treatments."
Another motivator was the spread of misinformation in Britain around the time of the
Brexit referendum
The United Kingdom European Union membership referendum, commonly referred to as the EU referendum or the Brexit referendum, took place on 23 June 2016 in the United Kingdom (UK) and Gibraltar to ask the electorate whether the country shoul ...
, splitting entire communities.
An
MIT grant helped launch the company.
Logically first operated solely from Britain, employing 30 British residents by 2019.
In early 2019, the company expanded to India, recruiting 40 employees who perform the majority of the company's fact-checking.
In its 2019 seed round, Logically raised $7 million.
In 2020, €2.77 million were raised, with backing by the Northern Powerhouse Investment Fund and
XTX Ventures. As of 2020, Logically has 100 employees.
In June 2020, the
International Fact Checking Network certified Logically as a fact-checker. The certification was renewed in September 2021 and January 2023.
Fact checks
Logically assisted ''
The Guardian
''The Guardian'' is a British daily newspaper
A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background.
Newspapers can cover a wide ...
'' in publishing a fact check of false claims by an English pastor connecting 5G technology to vaccination tracking.
In March 2021, Logically launched its Intelligence platform to governments as well as NGOs; the company claims that the platform can categorize different sets of disinformation narratives as they are being woven. Logically is one of many partners that
TikTok works with to curtail disinformation on the social network. ''The New Yorker'' noted its tracking of disinformation related to healthcare and the COVID-19 pandemic. The BBC has cited Logically's research in tracking the rise of pro-Russian accounts linking Ukraine to Nazi ideology following the
2022 Russian invasion of the country.
In August 2020, Logically launched a browser extension to help users check the credibility of online articles and fact-check claims.
The extension was discontinued in June 2022.
References
External links
* {{Official website, https://www.logically.ai/
Companies based in West Yorkshire
2017 establishments in the United Kingdom
Fact-checking websites