Lo-Type (sometimes Lo-type, or Lo Type; originally Lo-Schrift) is a display

typeface A typeface (or font family) is a design of Letter (alphabet), letters, Numerical digit, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size (e.g., 24 point), weight (e.g., light, ...

originally designed by Louis Oppenheim. Oppenheim named the font using his own initials which he also used to sign his work. Oppenheim designed the

avant-garde In the arts and literature, the term ''avant-garde'' ( meaning or ) identifies an experimental genre or work of art, and the artist who created it, which usually is aesthetically innovative, whilst initially being ideologically unacceptable ...

Lo-Type for

Berthold Berthold may refer to: * Berthold (name), a Germanic given name and surname * Berthold Type Foundry, former German type foundry * Berthold, North Dakota, a place in the United States See also * Berthod, a surname * Berchtold Berchtold (also Bert ...

during 1911–1914 under the influence of the emerging

modernist Modernism was an early 20th-century movement in literature, visual arts, and music that emphasized experimentation, abstraction, and Subjectivity and objectivity (philosophy), subjective experience. Philosophy, politics, architecture, and soc ...

era, thus participating in its outburst. In 1980, Oppenheim's Lo-Type was reintroduced with additional weights for phototypesetting by

Erik Spiekermann Erik Spiekermann (born 30 May 1947) is a German typographer, designer and writer. He is an honorary professor at the University of the Arts Bremen and ArtCenter College of Design. Biography Spiekermann studied art history at Berlin's Free Uni ...

and is still in use today. In its extreme thick–thin contrast balanced with hearty roundness and humorous detail, Lo-Type was originally designed as a

display type A display typeface is a typeface that is intended for use in display type (display copy) at large sizes for titles, headings, pull quotes, and other eye-catching elements, rather than for extended passages of body text. Display typefaces will ...

for

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

poster A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or w ...

s and headlines. Typical of its time, it has an irregular outline which gives it a hand cut or ink painted feel. The large

x-height upright 2.0, alt=A diagram showing the line terms used in typography In typography, the x-height, or corpus size, is the distance between the baseline and the mean line of lowercase letters in a typeface. Typically, this is the height of the le ...

and intentionally idiosyncratic shapes make it particularly eye-catching and unique.

Sources

External links

MyFonts on Lo-Type
Berthold typefaces Display typefaces Letterpress typefaces Digital typefaces Typefaces and fonts introduced in 1914 {{typ-stub