Lite (formerly known as Lite FM on radio) is one of Malaysia's English-language radio stations managed by

Astro Radio Astro Radio Sdn Bhd (formerly known as Airtime Management and Programming or simply AMP Radio Networks) is a Malaysian radio network company which operates radio broadcasting services and more since 1996. It is a wholly owned subsidiary of As ...

, a subsidiary of Astro Malaysia Holdings Berhad. The station mostly plays Classic hits from the

1960s File:1960s montage.png, Clockwise from top left: U.S. soldiers during the Vietnam War; the Beatles led the British Invasion of the U.S. music market; a half-a-million people participate in the Woodstock, 1969 Woodstock Festival; Neil Armstrong ...

, 1970s,

1980s File:1980s replacement montage02.PNG, 335px, From left, clockwise: The first Space Shuttle, ''Space Shuttle Columbia, Columbia'', lifts off in 1981; US president Ronald Reagan and Soviet Union, Soviet General Secretary of the Communist Party of ...

and

1990s File:1990s decade montage.png, From top left, clockwise: The Hubble Space Telescope orbits the Earth after it was launched in 1990; American jets fly over burning oil fields in the 1991 Gulf War; the Oslo Accords on 13 September 1993; the World ...

which targeting listeners between the age of 35 to 49. Unlike any other stations by Astro Radio, Lite have the lowest weekly listeners based on GfK Radio Audience Measurement (RAM), Wave 1 in June 2019, Lite dropped by 0.24% to 831k weekly listeners.

History

LiteFM was launched into Malaysian FM airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. It was formerly known as Light & Easy and was renamed "Lite FM" on 20 November 2006. Lite FM began in 1997 as an oldies format focusing on songs mainly from the 1950s to the 1970s, targeting an older audience above 45 years old. On 1 January 2018, the station (along with 10 other sister radio stations) dropped the suffix "FM" from its brand name as part of Astro Radio's major rebranding project to focus on the digital platform. A new logo was also unveiled. Beginning August 2021, Lite changed its radio jingles/sweepers on the radio to "Lite FM" (along with its sister stations, Hitz and Mix). Therefore, hinting that the radio station itself might go through another rebranding in the near future.

1950s File:1950s decade montage.png, 370x370px, Top, L-R: U.S. Marines engaged in street fighting during the Korean War, late September 1950; The first polio vaccine is developed by Jonas Salk.Centre, L-R: US tests its first thermonuclear bomb with co ...

music are occasionally heard again on the station due to strong demand from listeners wanting more golden tracks. Lite adopts the classic hits radio format with the majority of the playlist consisting of classic hits music from the

, 1970s,

and

. On 19 August 2022, Lite FM changed its slogan to All-Time Favourites in conjunction with the 25th anniversary or the silver jubilee anniversary celebrations of the station since it was officially launched in 1997. The station's music playlist has since changed to play classic hits from the

, 1970s,

and

Frequency

Internet radio

Broadcast online on SYOK website and APP
Lite AcousticLite Your 70's FavouritesLite 80's Sing-along

Television satellite

* Astro (television): Channel 854

Gallery

Logo of LiteFM.svg, Former LiteFM logo (Before 2018).

Similar radios

* Most Radio and Brava Radio in Jakarta, Indonesia

References

External links

* {{coord missing, Malaysia Astro Malaysia Holdings 1997 establishments in Malaysia Radio stations established in 1997 Radio stations in Malaysia Classic hits radio stations