This is a list of notable

polling Poll, polled, or polling may refer to: Forms of voting and counting * Poll, a formal election ** Election verification exit poll, a survey taken to verify election counts ** Polling, voting to make decisions or determine opinions ** Polling pla ...

organizations by country. All the major

television network A television broadcaster or television network is a telecommunications network for the distribution of television show, television content, where a central operation provides programming to many television stations, pay television providers or ...

s, alone or in conjunction with the largest newspapers or magazines, in virtually every country with elections, operate their own versions of polling operations, in collaboration or independently through various applications. Several organizations try to monitor the behavior of polling firms and the use of polling and statistical data, including the

Pew Research Center The Pew Research Center (also simply known as Pew) is a nonpartisan American think tank based in Washington, D.C. It provides information on social issues, public opinion, and demographic trends shaping the United States and the world. It ...

and, in Canada, the Laurier Institute for the Study of Public Opinion and Policy.

Australia

* AC Nielsen Polling – formerly published in Fairfax newspapers, withdrawn in 2014 *

Essential Media Communications Essential Media Communications Pty Ltd, also known as Essential Media, Essential Research, or simply Essential, is an Australian public relations and market research company known for its political campaigns and opinion polls. History and work ...

– formerly published on

Crikey Crikey is an Australian online news outlet founded in 1999. It consists of a website and email newsletter available to subscribers. History Crikey was founded by the activist shareholder Stephen Mayne, a journalist and former staffer of the ...

website, now in ''

Guardian Australia ''Guardian Australia'' is the Australian website of the British global online and print newspaper, ''The Guardian''. Available solely in an Online newspaper, online format, the newspaper's launch was led by Katharine Viner in time for the 201 ...

'' *

Galaxy Research YouGov plc is a international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific. History 2000–2010 Stephan Shakespeare and Nadhim Za ...

– now part of YouGov *

Ipsos Australia Ipsos Group S.A. (; derived from the Latin expression, ) is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publ ...

– published in

Nine Entertainment Nine Entertainment Co. Holdings Limited is an Australian publicly listed company with holdings in mass media radio and television broadcasting, publishing and digital media. It uses Nine as its corporate branding. The entity is largely a succ ...

's former Fairfax newspapers, ''

The Sydney Morning Herald ''The Sydney Morning Herald'' (''SMH'') is a daily Tabloid (newspaper format), tabloid newspaper published in Sydney, Australia, and owned by Nine Entertainment. Founded in 1831 as the ''Sydney Herald'', the ''Herald'' is the oldest continuous ...

'', ''

The Age ''The Age'' is a daily newspaper in Melbourne, Australia, that has been published since 1854. Owned and published by Nine Entertainment, ''The Age'' primarily serves Victoria (Australia), Victoria, but copies also sell in Tasmania, the Austral ...

'' and the ''

Australian Financial Review The ''Australian Financial Review'' (''AFR'') is an Australian compact daily newspaper with a focus on business, politics and economic affairs. The newspaper is based in Sydney, New South Wales, and has been published continuously since its foun ...

'', but withdrew from political polling after an unpredicted result in the 2019 election, although continues the relationship with other polls *

Newspoll Newspoll is an Australian opinion polling brand, published by ''The Australian'' and administered by Australian polling firm Pyxis Polling & Insights. Pyxis is founded by the team led by Dr Campbell White, who redesigned Newspoll's methodology ...

– published in News Limited's ''

The Australian ''The Australian'', with its Saturday edition ''The Weekend Australian'', is a broadsheet daily newspaper published by News Corp Australia since 14 July 1964. As the only Australian daily newspaper distributed nationally, its readership of b ...

'' newspaper *

ReachTEL ReachTEL is a market research company founded and based in Australia, now owned by the American multinational company Equifax. It conducts regular opinion polling for Australian politics. History ReachTEL was founded by James Stewart and Nick A ...

– used by Nine Entertainment for single-seat and state election polling *

Roy Morgan Research Roy Morgan, formerly known as Roy Morgan Research, is an independent Australian social and political market research and public opinion statistics company headquartered in Melbourne, Victoria. It operates nationally as Roy Morgan and internatio ...

– published online and given away * UComms, which has links to unions

ACTU The Australian Council of Trade Unions (ACTU), originally the Australasian Council of Trade Unions, is the largest peak body representing workers in Australia. It is a national trade union centre of 46 affiliated trade union, unions and eight t ...

and

CFMMEU The Construction, Forestry and Maritime Employees Union (CFMEU) is Australia's largest union in the construction, forestry, maritime, textile, clothing and footwear production industries. The CFMEU has offices in all capital cities in Austr ...

– formerly used by Fairfax, then by Nine Entertainment for single-seat and state elections *

YouGov YouGov plc is a international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific. History 2000–2010 Stephan Shakespeare and Nadhim ...

– published in News Limited's ''

Weekly Times ''The Herald and Weekly Times'' Pty Ltd (HWT) is a newspaper publishing company based in Melbourne, Australia. It is owned and operated by News Pty Ltd, which as News Ltd, purchased the HWT in 1987. Newspapers The HWT's newspaper interests dat ...

Brazil

IBOPE The Brazilian Institute of Public Opinion and Statistics (IBOPE based on the Portuguese language name, Instituto Brasileiro de Opinião Pública e Estatística) is a Brazilian originated global market research company. IBOPE provides data on media ...

(Instituto Brasileiro de Opinião Pública e Estatística) which acronym has become the Brazilian household word for TV audience rating and a slang word that indicates that a meeting or similar function had significant attendance.
OPUS Research

Canada

Abacus Data Abacus Data is a Canadian polling and market research firm based in Ottawa, Ontario. It was founded in August 2010,

* EKOS Research Associates *

Environics Research Group Environics Research is a fully Canadian-owned company that provides consulting and market research services for businesses, governments, and non-profit organizations. It offers an array of research, consulting, and communications services. Th ...

Forum Research Forum Research is a Canadian market research and polling firm founded in 1993 by Lorne Bozinoff. Forum Research Inc. is headquartered in Toronto, Ontario, and has offices throughout Canada (Edmonton, Toronto, and Vancouver) and around the world (H ...

Ipsos-Reid Ipsos Reid was the name of a Canada-based research company, still existing under the name Ipsos as the Canadian arm of the global Ipsos Group. Founded in Winnipeg in 1979 as the Angus Reid Group, the company expanded across the country and was pu ...

Léger Marketing Leger or Léger may refer to: People * Léger (surname), a list of people with the surname Léger or Leger * Leodegar or Leger (615-679), Chalcedonian saint, martyr and Bishop of Autun * Leger Djime (born 1987), Chadian footballer * Leger D ...

Mainstreet Research Mainstreet Research is a Canadian market research and polling firm with headquarters in Toronto, and offices in Montreal and Ottawa. The company was founded in 2010 by Quito Maggi, who currently serves as its president. Mainstreet Research cond ...

Nanos Research Nanos Research (previously SES Research) is a Canadian public opinion and research company that was established in 1987 by Nik Nanos. For the 2004 Federal Election, the company launched a publicly available nightly tracking program, the firs ...

Pollara Pollara Strategic Insights is a Canadian public opinion and market research firm. Founded as Insight Canada Research in 1985 by Chairman Michael Marzolini, the company name was changed in 1997 to Pollara. In 2007, the company was re-branded as P ...

France

Harris Insights & Analytics The Harris Poll is an American market research and analytics company that has been tracking the sentiment, behaviors and motivations of American adults since 1963. In addition to the traditional consulting offered, Harris has developed software ...

Institut français d'opinion publique The Institut français d'opinion publique (IFOP; ) is an international polling and market research firm, whose motto is "Connection creates value". It was founded on 1 December 1938 by Jean Stoetzel, former Sorbonne professor, after he met Ge ...

Ipsos Ipsos Group S.A. (; derived from the Latin expression, ) is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publ ...

Kantar TNS Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in O ...

Médiamétrie Médiamétrie (), established in 1985, is a public limited company specialising in audience measurement and research into audio-visual and digital media usage in France. It is especially well known for its Audimat brand whose name is now part of ...

* * CSA * Odoxa * Elabe

Germany

Allensbach Institute The Allensbach Institute, formally the Allensbach Institute for Public Opinion Research or Allensbach Institute for Public Opinion Polling (), is a private opinion poll, polling institute based in Allensbach, Baden-Württemberg, Germany. Histor ...

Forsa institute The Forsa Institute for Social Research and Statistical Analysis (), stylized as forsa for short, is one of the leading market research and opinion polling companies in Germany. It was founded in 1984 by Manfred Güllner in Cologne and is now headq ...

Infratest dimap Infratest dimap is a German institute and company from Berlin that offers psephological and political research. It is well known in Germany for publishing the ARD-Deutschlandtrend poll. The poll is released twice a month on behalf of public broa ...

India

PoliticalEDGE

Iran

* Ayandeh – closed in 2002 and director

Abbas Abdi Abbas Abdi (; ; born 1 October 1956) is an Iranian reformist. He is also a journalist, self-taught sociologist, and social activist. Biography Abdi was born in 1956. He studied polymer engineering at Tehran Polytechnic. He worked briefly in ...

arrested

Mexico

Rubrum

New Zealand

Colmar Brunton Colmar Brunton was a market research agency founded in New Zealand in 1981. It was later merged with Kantar in both Australia and New Zealand in 2020–21. Services There are two Colmar Brunton organizations, which operate in the Asia Pacific ...

Philippines

Pulse Asia Pulse Asia Research Inc. is a public opinion Opinion poll, polling body in the Philippines. It was founded by Professor Emeritus Felipe B. Miranda (M.A. Political Science, University of Chicago) of the University of the Philippines Diliman. Puls ...

Social Weather Stations The Social Weather Stations or SWS is a social research institution in the Philippines founded in August 1985. It is a private, non-stock, nonprofit institution. It is the foremost public-opinion polling body in the Philippines. As an independen ...

Ukraine

Kyiv International Institute of Sociology Kyiv International Institute of Sociology (KIIS; , КМІС) is a Ukrainian organization conducting sociological research in the fields of social and socioeconomic research, marketing research, political research, health studies, and research con ...

Razumkov Centre Razumkov Centre (), or fully the Ukrainian Centre for Economic and Political Studies named after Olexander Razumkov (), is a Ukrainian non-governmental public policy think tank. Overview The Razumkov Center carries out research in domestic, econ ...

A policy think tank also widely published throughout Ukraine *

Research & Branding Group Research & Branding Group () is a Ukrainian non-governmental marketing and sociological research company. Research and Branding undertake a number of significant sociological public opinion polls on public policy, public opinion and politics in ...

, widely published throughout Ukraine and Internationally. Works include exit polls and regular surveys of the public's political opinions

United Kingdom

ComRes Savanta is a market research consultancy based in London, England. Established in 2003 as Communicate Research Ltd, then ComRes, it was a founding member of the British Polling Council in 2004, and, by 2016, it was described one of the UK's "mos ...

, retained pollster for the

BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...

and ''

The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...

'' *

ICM ICM may refer to: Organizations * Irish Church Missions, an Anglican mission * Institut du Cerveau, the Paris Brain Institute, a research center * Interdisciplinary Centre for Mathematical and Computational Modelling, University of Warsaw * Interna ...

* Ipsos MORI (formerly MORI) *

Populus ''Populus'' is a genus of 25–30 species of deciduous flowering plants in the family Salicaceae, native to most of the Northern Hemisphere. English names variously applied to different species include poplar (), aspen, and cottonwood. The we ...

, official ''

The Times ''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...

'' pollster * Qriously *

Survation Survation is a polling and market research agency based in London, England. Survation have been conducting research surveys since 2010. Surveys are conducted via telephone, online panel and face to face as well as omnibus research for a broad ...

, previously pollster to ''

The Mail on Sunday ''The Mail on Sunday'' is a British conservative newspaper, published in a tabloid format. Founded in 1982 by Lord Rothermere, it is the biggest-selling Sunday newspaper in the UK. Its sister paper, the ''Daily Mail'', was first published i ...

'', ''

Daily Mirror The ''Daily Mirror'' is a British national daily Tabloid journalism, tabloid newspaper. Founded in 1903, it is part of Mirror Group Newspapers (MGN), which is owned by parent company Reach plc. From 1985 to 1987, and from 1997 to 2002, the tit ...

'', '' Daily Record'' and ''

Sky News Sky News is a British free-to-air television news channel, live stream news network and news organisation. Sky News is distributed via an English-language radio news service, and through online channels. It is owned by Sky Group, a division of ...

'' *

Kantar Group Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, b ...

United States

Statistician

Nate Silver Nathaniel Read Silver (born January 13, 1978) is an American statistician, political analyst, author, sports gambler, and poker player who Sabermetrics, analyzes baseball, basketball and Psephology, elections. He is the founder of ''FiveThirty ...

of ''

FiveThirtyEight ''FiveThirtyEight'', also rendered as ''538'', was an American website that focused on opinion poll analysis, politics, economics, and sports blogging in the United States. The website, which took its name from the number of electors in the U ...

'' maintains a list of pollsters who conduct surveys in U.S. political elections and assigns each pollster a rating based on its

methodology In its most common sense, methodology is the study of research methods. However, the term can also refer to the methods themselves or to the philosophical discussion of associated background assumptions. A method is a structured procedure for bri ...

and historical accuracy.Nate Silver
FiveThirtyEight's Pollster Ratings
''FiveThirtyEight'' (last accessed October 6, 2016). Silver also lists the number of polls analyzed for each pollster.
Cygnal
* Elway Research *

Emerson College Emerson College is a private college in Boston, Massachusetts, United States. It also maintains campuses in Los Angeles and Well, Limburg, Netherlands (Kasteel Well). Founded in 1880 by Charles Wesley Emerson as a "school of Public Speaking, o ...

Polling *

Field Research Corporation Mervin Field (March 11, 1921 – June 8, 2015) was an American pollster of public opinion in the state of California. Biography Field was born in 1921, the youngest of five children, in New Brunswick, New Jersey. He grew up in Princeton, New ...

( Field Poll) – see Mervin Field *

Franklin Pierce University Franklin Pierce University is a private university in Rindge, New Hampshire, United States. It was founded as Franklin Pierce College in 1962, combining a liberal arts foundation with coursework for professional development, professional preparat ...

Polling *

Gallup Poll Gallup, Inc. is an American multinational analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Gallup provides analytics and man ...

* Marist Institute for Public Opinion *

Monmouth University Polling Institute The Monmouth University Polling Institute is a public opinion research institute located on the Monmouth University campus in West Long Branch, New Jersey. The Polling Institute was established in 2005, and since its establishment has been led by d ...

Morning Consult Morning Consult is an American business intelligence company established in 2014. It was valued at more than one billion dollars in June 2021. The company specializes in online survey research technology and has offices in Washington, D.C., New ...

NORC at the University of Chicago NORC at the University of Chicago, previously the National Opinion Research Center, is an independent social research organization in the United States. Established in 1941, its corporate headquarters is located in downtown Chicago, with office ...

(formerly the National Opinion Research Center) *

Nielsen ratings Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rat ...

Patriot Polling Patriot Polling is an opinion polling and data analytics company founded by Lucca Ruggieri and headquartered in Philadelphia. History The company first publicly released its polls in 2022. After being recognized by Nate Silver and FiveThirtyE ...

Public Policy Institute of California The Public Policy Institute of California is an independent, non-profit research institution. Based in San Francisco, California, the institute was established in 1994 by Bill Hewlett, of Hewlett-Packard, Roger Heyns, and Arjay Miller, with a ...

Public Policy Polling Public Policy Polling (PPP) is an American polling firm affiliated with the Democratic Party. Founded in 2001 by businessman Dean Debnam, the firm is based in Raleigh, North Carolina. Debnam died in 2024. Tom Jensen serves as the firm's directo ...

Quinnipiac University Polling Institute The Quinnipiac University Poll is a public opinion polling center based at Quinnipiac University in Hamden, Connecticut. It surveys public opinion in Connecticut, Florida, Georgia, Iowa, Michigan, Minnesota, New York, New Jersey, North Carolina, ...

Rasmussen Reports Rasmussen Reports is an American polling company founded in 2003. The company engages in political commentary and the collection, publication, and distribution of public opinion polling information. Rasmussen Reports conducts nightly tracking, ...

Research 2000 Research 2000 was a United States, U.S. opinion polling and marketing research company based in Olney, Maryland. It began doing research on upcoming elections in 1999 after its President, Del Ali, moved on from Mason-Dixon Polling & Research Inc. ...

(''defunct'') *

Siena Research Institute Siena College Research Institute (SCRI) is an affiliate of Siena College, located originally in Friars Hall and now in Hines Hall on the college's campus, in Loudonville, New York, in suburban Albany. It was founded in 1980. Statistics and fin ...

Siena College Siena College is a Private college, private Franciscan college in Loudonville, New York, United States. It was founded by the Order of Friars Minor in 1937 and is named after the Franciscan friar Bernardino of Siena. The college enrolls approxi ...

* St. Norbert College Strategic Research Institute (Wisconsin Survey) *

Suffolk University Political Research Center The Suffolk University Political Research Center (SUPRC) is an opinion polling center at Suffolk University in Boston, Massachusetts. History, organization, and leadership Founded in 2002, the center mostly conducts national and statewide polls,< ...

(SUPRC) *

SurveyMonkey SurveyMonkey Inc. (formerly Momentive Global Inc. from 2021 to 2023) is an experience management company that offers cloud-based software in brand insights, market insights, product experience, employee experience, customer experience, online sur ...

SurveyUSA SurveyUSA is a polling firm in the United States. It conducts market research for corporations and interest groups, but is best known for conducting opinion polls for various political offices and questions. SurveyUSA conducts these opinion poll ...

Susquehanna Polling & Research Susquehanna Polling & Research is an American public opinion polling company, based in Harrisburg, Pennsylvania. Susquehanna Polling & Research was founded by James Lee in 2000. The firm is the official polling company for ABC 27 television sta ...

Trafalgar Group The Trafalgar Group is an opinion polling and survey company founded by Robert Cahaly and based in Atlanta, Georgia. It first publicly released polls in 2016. Trafalgar has been questioned for its methodology and for an apparent bias towards th ...

University of Massachusetts Lowell The University of Massachusetts Lowell (UMass Lowell and UML) is a Public university, public research university in Lowell, Massachusetts, with a satellite campus in Haverhill, Massachusetts. It is the northernmost member of the University of M ...

Center for Public Opinion *

University of New Hampshire The University of New Hampshire (UNH) is a Public university, public Land-grant university, land-grant research university with its main campus in Durham, New Hampshire, United States. It was founded and incorporated in 1866 as a land grant coll ...

Survey Center (Granite State Poll) *

Zogby International John J. Zogby (born September 3, 1948) is an American public opinion pollster, author, and public speaker. He is founder of the Zogby poll, and the Zogby International poll. Besides his profile in politics, he has also become a figure in popul ...

References

{{DEFAULTSORT:Opinion Poll Polling Public opinion

Australia

Brazil

Canada

France

Germany

India

Iran

Mexico

New Zealand

Philippines

Ukraine

United Kingdom

United States

See also

References