''Nuts'' was a British
lads' mag published weekly in the United Kingdom on Tuesdays from 2004 until 2014. ''Nuts'' marketing campaign at its launch in 2004 used the slogan "When you really need something funny".
Sector profile
''Nuts'' main rival magazine was ''
Zoo
A zoo (short for zoological garden; also called an animal park or menagerie) is a facility where animals are kept within enclosures for public exhibition and often bred for conservation purposes.
The term ''zoological garden'' refers to zoology, ...
'', another weekly, which was aimed at much the same demographic, 18–30-year-old men,
and had similar content. ''Nuts'' always outsold ''Zoo'', with the sales figures for the later half of 2013 showing a gap of nearly 25,000 copies per week.
Other magazines in competition with ''Nuts'' included ''
Zip'' and men's monthly publications such as ''
FHM'' and ''
Loaded''.
Decline and closure
The circulation of the magazine declined from 2007 onwards. The average number of copies sold in the second half of 2013 was 53,342, whereas the magazine had sales of 306,802 at its peak in 2005.
On 8 August 2013, editor Dominic Smith announced their publication would no longer be sold by
Co-op supermarkets. Smith withdrew the publication in response to the Co-op's request for publishers to put their
'lads' mags' in modesty bags to mask their explicit front covers. The Co-op said that it was responding to consumer concern.
In March 2014 IPC Media announced that ''Nuts'' might soon cease publication after a 30-day consultation with staff. Digital monthly sales of 8,776 (Jul-Dec 2013) suggested to industry observers that the magazine was not making a successful transition to an online platform.
The magazine's last issue was published on 29 April 2014.
Lucy Pinder
Lucy Katherine Pinder (born 20 December 1983) is a British actress and model. She rose to international fame for her work as a glamour model in men's magazines, and made her film debut in the comedy horror ''Strippers vs Werewolves'' (2012), w ...
, who was a regular model for ''Nuts'', appeared on the cover of the last issue. ''The Independent'' journalist Ella Alexander wrote at the time: "The magazine stayed true to its ethos right until the bitter end – passive, unthreatening, with (objectified versions of) women for everyone."
Models
The following is a list of
models
A model is an informative representation of an object, person, or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin , .
Models can be divided int ...
who have appeared in shoots with the magazine.
*
Lucy Collett
*
Jess Davies
*
Joey Fisher
Joey Fisher (born November 11, 1997) is an American professional football offensive tackle. He played college football for the Shepherd Rams and was signed by the San Francisco 49ers after going undrafted in the 2023 NFL draft.
Early life and ...
*
Alice Goodwin
*
Sophie Howard
*
Holly Peers
*
Lucy Pinder
Lucy Katherine Pinder (born 20 December 1983) is a British actress and model. She rose to international fame for her work as a glamour model in men's magazines, and made her film debut in the comedy horror ''Strippers vs Werewolves'' (2012), w ...
*
Sophie Reade
Sophie Victoria Reade (born 18 May 1989) is an English model and pornographic actress, best known for winning the tenth series of '' Big Brother'' in 2009. She entered the adult film industry in 2023, and began appearing in scenes for Brazzers.
...
*
India Reynolds
India Reynolds (born 20 December 1990) is an English model and television personality. She began her career as a glamour model, appearing in shoots for Page 3, as well as lads' mags including ''Nuts'', '' FHM'' and ''Zoo'', before taking part ...
* Rhian Sugden
* Lindsey Strutt
See also
*
Lad culture
Lad culture (also the new lad, laddism) was a media-driven, principally British and Irish subculture of the 1990s and the early 2000s. The term ''lad culture'' continues to be used today to refer to collective, boorish or misogynistic behaviour by ...
*
Hot Shots Calendar
Hot Shots Calendar is a promotional calendar featuring glamour models for the UK based arms firm Edgar Brothers. The calendar has been in existence since 2009.
Fifty-percent of the money made from sales of the calendar and associated products g ...
*
Striker (comic)
Striker was a fictional British comic strip created by Pete Nash in 1985 and ran in various formats until its last issue was published in 2019. The strip first appeared in The Sun (United Kingdom), The Sun newspaper on November 11, 1985, and wa ...
References
External links
Nuts Magazine Official web site
{{Time Inc.
2004 establishments in the United Kingdom
2014 disestablishments in the United Kingdom
Men's magazines published in the United Kingdom
Weekly magazines published in the United Kingdom
Defunct magazines published in the United Kingdom
Magazines established in 2004
Magazines disestablished in 2014