Liril is a popular

soap Soap is a salt of a fatty acid used in a variety of cleansing and lubricating products. In a domestic setting, soaps are surfactants usually used for washing, bathing, and other types of housekeeping. In industrial settings, soaps are used ...

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...

sold, to a large degree, in

India India, officially the Republic of India ( Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the ...

, and

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, as well as a few places in

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located enti ...

. The soap is currently manufactured by Hindustan Unilever in India. Liril launched a blue variant called Icy Cool Mint in 2002. It also tried launching an Orange variant, called Liril Orange Splash in India in 2004. Neither of these variants created much splash in the market. The company even changed agencies handling the brand, from Lowe to McCann Erickson before going back to Lowe.

Advertising and sales

Liril has had a static market share for quite some time now. The majority of their sales happen during summer. Preity Zinta, among others, has advertised for this product. The original ads, featuring Karen Lunel, from 1975 and 1986 are now popular on the internet. Some of the others who were also in the Liril ad are

Deepika Padukone Deepika Padukone ( or ; born 5 January 1986) is an Indian actress who works in Hindi films. She is one of the highest-paid actresses in India, and her accolades include three Filmfare Awards. She features in listings of the nation's most po ...

, Hrishita Bhatt, and Pooja Batra.

References

Soap brands Indian brands