Brisk is a tea and juice

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

managed by the

Pepsi Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...

Lipton Partnership, a joint venture founded in 1991 between

PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...

and

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

. In 2012, PepsiCo announced Brisk had surpassed $1 billion in annual revenue, making it one of the 22 billion-dollar PepsiCo brands.

History

Prior to being reformulated, Brisk contained approximately 44 grams (11 teaspoons) of sugars per 16-ounce can. Since being reformulated with

sucralose Sucralose is an artificial sweetener and sugar substitute. In the European Union, it is also known under the E number E955. It is produced by chlorination of sucrose, selectively replacing three of the hydroxy groups—in the C1 a ...

, the amount of sugars has been reduced in most varieties by approximately half. Lipton previously had a slogan of long standing, "the brisk tea". Brisk is well known for its high-profile “That’s Brisk, baby!” campaigns. The J. Walter Thompson ad agency first launched the campaign in 1996, featuring pop-culture icons in

claymation Claymation, sometimes called clay animation or plasticine animation, is one of many forms of stop-motion animation. Each animated piece, either character or background, is "deformable"—made of a malleable substance, usually plasticine cl ...

, and was revived in 2010 by creative agency Mekanism. The advertisements highlight exhausted celebrities who are dramatically reinvigorated by drinking Brisk.

Frank Sinatra Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Honorific nicknames in popular music, Nicknamed the "Chairman of the Board" and "Ol' Blue Eyes", he is regarded as one of the Time 100: The Most I ...

(voiced by

Joe Piscopo Joseph Charles John Piscopo ( ; born June 17, 1951) is an American actor, comedian and conservative radio talk show host. He was a cast member on ''Saturday Night Live'' from 1980 to 1984, where he played a variety of recurring characters. His f ...

Babe Ruth George Herman "Babe" Ruth (February 6, 1895 – August 16, 1948) was an American professional Baseball in the United States, baseball player whose career in Major League Baseball (MLB) spanned 22 seasons, from 1914 through 1935. Nickna ...

Reggie Jackson Reginald Martinez Jackson (born May 18, 1946) is an American former professional baseball right fielder who played 21 seasons in Major League Baseball (MLB) for the Kansas City / Oakland Athletics, Baltimore Orioles, New York Yankees, and Cal ...

Elvis Presley Elvis Aaron Presley (January 8, 1935 – August 16, 1977) was an American singer and actor. Referred to as the "King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one of the most significant cultural figures of the ...

James Brown James Joseph Brown (May 3, 1933 – December 25, 2006) was an American singer, songwriter, dancer, musician, and record producer. The central progenitor of funk music and a major figure of 20th-century music, he is referred to by Honorific nick ...

Coolio Artis Leon Ivey Jr. (August 1, 1963 – September 28, 2022), known by his stage name Coolio, was an American rapper. He was best known for his single "Gangsta's Paradise" (1995), which won a Grammy Award, and was credited for changing the cours ...

Willie Nelson Willie Hugh Nelson (born April 29, 1933) is an American singer, guitarist, songwriter, actor and activist. He was one of the main figures of the outlaw country subgenre that developed in the late 1960s as a reaction to the conservative restr ...

Bruce Lee Bruce Lee (born Lee Jun-fan; November 27, 1940 – July 20, 1973) was an American-born Hong Kong martial artist, actor, filmmaker, and philosopher. He was the founder of Jeet Kune Do, a hybrid martial arts philosophy which was formed from ...

Danny DeVito Daniel Michael DeVito Jr. (born November 17, 1944) is an American actor and filmmaker. He gained prominence for his portrayal of the taxi dispatcher Louie De Palma in the television series ''Taxi (TV series), Taxi'' (1978–1983), which won him ...

Bruce Willis Walter Bruce Willis (born March 19, 1955) is a retired American actor. He achieved fame with a leading role on the comedy-drama series ''Moonlighting (TV series), Moonlighting'' (1985–1989) and has appeared in over one hundred films, gaining ...

Ozzy Osbourne John Michael "Ozzy" Osbourne (born 3 December 1948) is an English singer, songwriter, and media personality. He rose to prominence during the 1970s as the lead singer of the heavy metal music, heavy metal band Black Sabbath, during which per ...

Sylvester Stallone Sylvester Gardenzio "Sly" Stallone (; born July 6, 1946) is an American actor and filmmaker. In a Sylvester Stallone filmography, film career spanning more than fifty years, Stallone has received List of awards and nominations received by Syl ...

(who voiced himself as

Rocky Balboa Robert "Rocky" Balboa (also known by his ring name the Italian Stallion) is a fictional character and the titular protagonist of the ''Rocky'' franchise. The character was created by Sylvester Stallone, who has also portrayed him in eight of ...

Danny Trejo Danny Trejo (, ; born May 16, 1944) is an American actor. Known for his Danny Trejo filmography, large body of work as a character actor, films in which he has appeared in have grossed over $3.7 billion worldwide. A native of Los Angeles, Tr ...

Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem, is an American rapper, songwriter, and record producer. Regarded as one of the greatest and most influential rappers of all time, he is credited with popula ...

, and

Doja Cat Amala Ratna Zandile Dlamini (born October 21, 1995), known professionally as Doja Cat (), is an American rapper, singer, songwriter and record producer. Born and raised in Los Angeles, California, she began making and releasing music on SoundCl ...

have all been featured in Brisk spots. In an effort to compete with the

Arizona Beverage Company Arizona Beverages USA (stylized as AriZona) is a producer of many flavors of iced tea, juice cocktails, and energy drinks based in Woodbury, New York. Arizona's first product was made available in 1992, to compete with Snapple, which also orig ...

's line of 99-cent iced tea cans, Lipton Brisk expanded its line of products in 2010 and lowered the price of its one-liter bottles to 99 cents. Brisk currently offers lemon iced tea, raspberry iced tea,

sweet tea Sweet tea, also known as sweet iced tea, is a popular style of iced tea commonly consumed in the United States (especially the South) and Indonesia. Sweet tea is most commonly made by adding sugar or simple syrup to black tea while the tea is ...

, peach

green tea Green tea is a type of tea made from the leaves and buds of the '' Camellia sinensis'' that have not undergone the withering and oxidation process that creates oolong teas and black teas. Green tea originated in China in the late 1st millenn ...

, green tea with mango dragonfruit, diet tea with lemon, fusion iced tea with lemonade, honey and ginseng iced tea, fusion white tea with pink lemonade, strawberry melon, fruit punch, lemonade, and diet lemonade.

References

External links

* {{Authority control Products introduced in 1991 Tea brands in the United States PepsiCo brands Non-alcoholic drinks Unilever brands Joint ventures