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Lion Red is a New Zealand
According to the date on cans and bottles of Lion Red, the beer was established (and thus presumably first brewed) in 1907. The name Lion Red was first adopted by the public to describe the red coloured label and can. Lion Breweries responded by changing the official name from Lion Beer to Lion Red in the mid 1980s.
ale
Ale is a style of beer, brewed using a warm fermentation method. In medieval England, the term referred to a drink brewed without hops.
As with most beers, ale typically has a bittering agent to balance the malt and act as a preservative. Ale ...
beer brewed by Lion Breweries in Auckland, part of Lion
The lion (''Panthera leo'') is a large Felidae, cat of the genus ''Panthera'', native to Sub-Saharan Africa and India. It has a muscular, broad-chested body (biology), body; a short, rounded head; round ears; and a dark, hairy tuft at the ...
a subsidiary of Japanese beverage conglomerate Kirin. The beer is 4.0% alcohol. Because of its relatively low alcohol content it is widely regarded as an excellent 'session' beer, that is, a beer that can be consumed freely over a long session of time without all the adverse effects of a higher alcohol volume beer. As such, it is also a favourite of university students, along with similar strength beers such as Speights and DB Draught.
History
According to the date on cans and bottles of Lion Red, the beer was established (and thus presumably first brewed) in 1907. The name Lion Red was first adopted by the public to describe the red coloured label and can. Lion Breweries responded by changing the official name from Lion Beer to Lion Red in the mid 1980s.
Sponsorship
Rugby League
Lion Red has been a longtime sponsor of theNew Zealand Rugby League
The New Zealand Rugby League (NZRL) is the governing body for the sport of rugby league, rugby league football in New Zealand.#SPARC-2009, SPARC, 2009: 13 The NZRL was founded on 25 April 1910 in preparation for a 1910 Great Britain Lions tour o ...
team. Since their introduction into the National Rugby League
The National Rugby League (also known as the NRL Telstra Premiership for sponsorship reasons) is a professional rugby league competition in Oceania which contains clubs from New South Wales, Queensland, Victoria (state), Victoria, the Austral ...
competition in Australia in 1995 until 2014, the New Zealand Warriors
The Warriors are a professional rugby league football club based in Auckland, New Zealand that competes in the National Rugby League (NRL) premiership and is the League's only team from outside Australia. They were formed in 1995 as the Aucklan ...
(formerly Auckland Warriors
The Warriors are a professional rugby league football club based in Auckland, New Zealand that competes in the National Rugby League (NRL) premiership and is the League's only team from outside Australia. They were formed in 1995 as the Aucklan ...
) have also been sponsored by Lion Red. They sponsored the national Lion Red Cup
The Lion Red Cup was a New Zealand domestic rugby league competition that ran from 1994 to 1996 sponsored by brewers Lion Nathan. It was created due to the increase in public awareness of domestic rugby league due to the Auckland Warriors being a ...
from 1994–96 and currently sponsor Auckland Rugby League
The Auckland Rugby League (ARL) is the governing body for the sport of rugby league in the Auckland Region of New Zealand. Founded in 1909, the ARL has played a pivotal role in the development and promotion of rugby league in Auckland and beyond.
...
's Fox Memorial premier competition.
Rugby Union
Lion Red sponsor the Northland Taniwhas and Counties-Manukau Steelers in theMitre 10 Cup
The mitre (Commonwealth English) or miter (American English; see spelling differences; both pronounced ; ) is a type of headgear now known as the traditional, ceremonial headdress of bishops and certain abbots in traditional Christianity. Mi ...
competition.
External links
* Kirin brands Beer in New Zealand Beer brands {{beer-stub