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Line the Label, also known as Line, is a Canadian fashion clothing brand, based in
North York North York is one of the six administrative districts of Toronto, Ontario, Canada. It is located directly north of York, Old Toronto and East York, between Etobicoke to the west and Scarborough to the east. As of the 2016 Census, it had a p ...
,
Toronto Toronto ( ; or ) is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the List of the largest municipalities in Canada by population, most pop ...
. Production takes places in Toronto and China. Line the Label claims to have a strong and loyal following from celebrities; those who have reportedly worn the brand include
Sarah Jessica Parker Sarah Jessica Parker (born March 25, 1965) is an American actress and television producer. She is the recipient of numerous accolades, including six Golden Globe Awards and two Primetime Emmy Awards. ''Time'' magazine named her one of the 100 ...
,
Kate Bosworth Catherine Anne Bosworth (born January 2, 1983) is an American actress. Following minor roles in the films '' The Horse Whisperer'' (1998) and ''Remember the Titans'' (2000), she rose to prominence with her role as a young surfer in the box-offi ...
,
Sandra Bullock Sandra Annette Bullock (; born July 26, 1964) is an American actress and producer. The recipient of various accolades, including an Academy Award and a Golden Globe Award, Bullock was the world's highest-paid actress in 2010 and 2014. In 2010 ...
,
Jennifer Garner Jennifer Anne Garner (born April 17, 1972) is an American actress. Born in Houston, Texas, and raised in Charleston, West Virginia, Garner studied theater at Denison University and began acting as an understudy for the Roundabout Theatre Comp ...
,
Kate Hudson Kate Garry Hudson (born April 19, 1979) is an American actress and businesswoman. She has received numerous awards and nominations, including a Golden Globe Award, a Critics' Choice Movie Award and a Satellite Award, as well as nominations ...
, and
Meghan Markle Meghan, Duchess of Sussex (; born Rachel Meghan Markle; August 4, 1981) is an American member of the British royal family and former actress. She is the wife of Prince Harry, Duke of Sussex, the younger son of King Charles III. Meghan was ...
.


History

The brand was co-founded by John Muscat and Jennifer Wells in 2000, and acquired by fashion importer PYA a few years later. Originally based in Toronto, the brand expanded to showrooms in
Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2021 Canadian census recorded 662,248 people in the city, up from 631,486 in 2016. Th ...
,
Montreal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple- ...
and the US. The clothing is designed for women aged between 25 and 40, and described as "for the modern yet urban woman". In 2014 the company's knitwear was available in over 600 shops, across boutiques and department stores, and eleven showrooms across four countries. In 2017 Muscat praised outsourcing production to China, stating it can produce quality products and the negative connotations from 20 years ago are no longer relevant.
Meghan Markle Meghan, Duchess of Sussex (; born Rachel Meghan Markle; August 4, 1981) is an American member of the British royal family and former actress. She is the wife of Prince Harry, Duke of Sussex, the younger son of King Charles III. Meghan was ...
wore a trench coat designed by the company at the closing of the
2017 Invictus Games The 2017 Invictus Games was a parasport event for wounded, injured or sick armed services personnel and their associated veterans, which was held in Toronto, Ontario, Canada. The third Invictus Games, an event created in 2014 by Prince Harry, ...
. The brand achieved international attention following the 2017 public announcement of her engagement to British
Prince Harry Prince Harry, Duke of Sussex, (Henry Charles Albert David; born 15 September 1984) is a member of the British royal family. He is the younger son of Charles III and his first wife Diana, Princess of Wales. He is fifth in the line of succ ...
, during which she wore a white jacket from the company. Muscat renamed the jacket "The Meghan" after the actress. The jacket, priced at £450, sold out online immediately; the increased traffic on the website crashed the server. Muscat subsequently released a statement saying it was one of Markle's favourite pieces designed by the company.


See also

*
Economy of Toronto The economy of Toronto is the largest contributor to the Canadian economy, at 20% of national GDP, and an important economic hub of the world. Toronto is a commercial, distribution, financial and industrial centre. It is the banking and stock ...
*
List of companies of Canada Canada is a country in the northern part of North America. Canada is the world's eighth-largest economy , with a nominal GDP of approximately US$2.2 trillion. It is a member of the Organisation for Economic Co-operation and Development (O ...


References


External links

* {{Official website, http://www.linethelabel.com Canadian brands Canadian fashion designers 21st-century fashion Companies based in Toronto 2000 establishments in Ontario Canadian fashion