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Lifestyle is the interests, opinions, behaviours, and behavioural orientations of an individual, group, or
culture Culture ( ) is a concept that encompasses the social behavior, institutions, and Social norm, norms found in human societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, Attitude (psychology), attitudes ...
. The term " style of life" () was introduced by Austrian psychologist
Alfred Adler Alfred Adler ( ; ; 7 February 1870 – 28 May 1937) was an Austrian medical doctor, psychotherapist, and founder of the school of individual psychology. His emphasis on the importance of feelings of belonging, relationships within the family, a ...
in his 1929 book, ''The Case of Miss R.'', with the meaning of "a person's basic character as established early in childhood". The broader sense of lifestyle as a "way or style of living" has been documented since 1961. Lifestyle is a combination of determining intangible or tangible factors. Tangible factors relate specifically to
demographic Demography () is the statistics, statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration. Demographic analy ...
variables, i.e. an individual's demographic profile, whereas intangible factors concern the psychological aspects of an individual such as personal values, preferences, and outlooks. A rural environment has different lifestyles compared to an urban
metropolis A metropolis () is a large city or conurbation which is a significant economic, political, and cultural area for a country or region, and an important hub for regional or international connections, commerce, and communications. A big city b ...
. Location is important even within an urban scope. The nature of the
neighborhood A neighbourhood (Commonwealth English) or neighborhood (American English) is a geographically localized community within a larger town, city, suburb or rural area, sometimes consisting of a single street and the buildings lining it. Neigh ...
in which a person resides affects the set of lifestyles available to that person due to differences between various neighborhoods' degrees of affluence and proximity to natural and cultural environments. For example, in areas near the sea, a
surf culture Surf culture includes the people, language, fashion, and lifestyle surrounding the sport of surfing. The history of surfing began with the ancient Polynesians. That initial culture directly influenced modern surfing, which began to flourish ...
or lifestyle can often be present.


Individual identity

A lifestyle typically reflects an individual's attitudes, way of life, values, or
world view A worldview (also world-view) or is said to be the fundamental cognitive orientation of an individual or society encompassing the whole of the individual's or society's knowledge, culture, and point of view. However, when two parties view the s ...
. Therefore, a lifestyle is a means of forging a sense of
self In philosophy, the self is an individual's own being, knowledge, and values, and the relationship between these attributes. The first-person perspective distinguishes selfhood from personal identity. Whereas "identity" is (literally) same ...
and to create cultural
symbol A symbol is a mark, Sign (semiotics), sign, or word that indicates, signifies, or is understood as representing an idea, physical object, object, or wikt:relationship, relationship. Symbols allow people to go beyond what is known or seen by cr ...
s that resonate with personal identity. Not all aspects of a lifestyle are voluntary. Surrounding social and technical systems can constrain the lifestyle choices available to the individual and the symbols they are able to project to others and themself. The lines between personal identity and the everyday doings that signal a particular lifestyle become blurred in modern society. For example, " green lifestyle" means holding beliefs and engaging in activities that consume fewer resources and produce less harmful waste (i.e. a smaller
ecological footprint The ecological footprint measures human demand on natural capital, i.e. the quantity of nature it takes to support people and their economies. It tracks human demand on nature through an ecological accounting system. The accounts contrast the biolo ...
), and deriving a sense of self from holding these beliefs and engaging in these activities. Some commentators argue that, in
modernity Modernity, a topic in the humanities and social sciences, is both a historical period (the modern era) and the ensemble of particular Society, socio-Culture, cultural Norm (social), norms, attitudes and practices that arose in the wake of the ...
, the cornerstone of lifestyle construction is consumption behavior, which offers the possibility to create and further individualize the self with different products or services that signal different ways of life. Lifestyle may include views on politics, religion, health, intimacy, and more. All of these aspects play a role in shaping someone's lifestyle. In the magazine and television industries, "lifestyle" is used to describe a category of publications or programs.


History of lifestyles studies

Three main phases can be identified in the history of lifestyles studies:


Lifestyles and social position

Earlier studies on lifestyles focus on the analysis of social structure and of the individuals' relative positions inside it.
Thorstein Veblen Thorstein Bunde Veblen (; July 30, 1857 – August 3, 1929) was an American Economics, economist and Sociology, sociologist who, during his lifetime, emerged as a well-known Criticism of capitalism, critic of capitalism. In his best-known book ...
, with his 'emulation' concept, opens this perspective by asserting that people adopt specific 'schemes of life', and in particular specific patterns of 'conspicuous consumption', depending on a desire for distinction from social strata they identify as inferior and a desire for emulation of the ones identified as superior.
Max Weber Maximilian Carl Emil Weber (; ; 21 April 186414 June 1920) was a German Sociology, sociologist, historian, jurist, and political economy, political economist who was one of the central figures in the development of sociology and the social sc ...
intends lifestyles as distinctive elements of status groups strictly connected with a dialectic of recognition of prestige: the lifestyle is the most visible manifestation of social differentiation, even within the same social class, and in particular it shows the prestige which the individuals believe they enjoy or to which they aspire.
Georg Simmel Georg Simmel (; ; 1 March 1858 – 26 September 1918) was a German sociologist, philosopher, and critic. Simmel was influential in the field of sociology. Simmel was one of the first generation of German sociologists: his neo-Kantian approach ...
carries out formal analysis of lifestyles, at the heart of which can be found processes of individualisation, identification, differentiation, and recognition, understood both as generating processes of, and effects generated by, lifestyles, operating "vertically" as well as "horizontally". Finally,
Pierre Bourdieu Pierre Bourdieu (, ; ; ; 1 August 1930 – 23 January 2002) was a French sociologist and public intellectual. Bourdieu's contributions to the sociology of education, the theory of sociology, and sociology of aesthetics have achieved wide influ ...
renews this approach within a more complex model in which lifestyles, made up mainly of social practices and closely tied to individual tastes, represent the basic point of intersection between the structure of the field and processes connected with the habitus.


Lifestyles as styles of thought

The approach interpreting lifestyles as principally styles of thought has its roots in the soil of psychological analysis. Initially, starting with
Alfred Adler Alfred Adler ( ; ; 7 February 1870 – 28 May 1937) was an Austrian medical doctor, psychotherapist, and founder of the school of individual psychology. His emphasis on the importance of feelings of belonging, relationships within the family, a ...
, a lifestyle was understood as a style of personality, in the sense that the framework of guiding values and principles which individuals develop in the first years of life end up defining a system of judgement which informs their actions throughout their lives. Later, particularly in Milton Rokeach's work,
Arnold Mitchell Arnold Mitchell (February 18, 1918 – July 17, 1985) was a social scientist and consumer futurist who worked for SRI International and created a noted psychographic methodology, Values, Attitudes and Lifestyles (VALS). Early life and edu ...
's VALS research and Lynn R. Kahle's LOV research, lifestyles' analysis developed as profiles of values, reaching the hypothesis that it is possible to identify various models of scales of values organized hierarchically, to which different population sectors correspond. Then with
Daniel Yankelovich Daniel Yankelovich (December 29, 1924 – September 22, 2017) was an American public opinion analyst and social scientist. Education and career After attending Boston Latin School, Yankelovich graduated from Harvard University in 1946 and 1950 be ...
and William Wells we move on to the so-called AIO approach in which attitudes, interests and opinions are considered as fundamental lifestyles' components, being analysed from both synchronic and diachronic points of view and interpreted on the basis of socio-cultural trends in a given social context (as, for instance, in
Bernard Cathelat Bernard (''Bernhard'') is a French and West Germanic masculine given name. It has West Germanic origin and is also a surname. The name is attested from at least the 9th century. West Germanic ''Bernhard'' is composed from the two elements ''bern ...
's work). Finally, a further development leads to the so-called profiles-and-trends approach, at the core of which is an analysis of the relations between mental and behavioural variables, bearing in mind that socio-cultural trends influence both the diffusion of various lifestyles within a population and the emerging of different modalities of interaction between thought and action.


Lifestyles as styles of action

Analysis of lifestyles as action profiles is characterized by the fact that it no longer considers the action level as a simple derivative of lifestyles, or at least as their collateral component, but rather as a constitutive element. In the beginning, this perspective focussed mainly on
consumer behaviour Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the Purchasing, purchase, Utility, use and disposal of goods and services. It encompasses how the consumer's emotions, Attitude (psy ...
, seeing products acquired as objects expressing on the material plane individuals' self-image and how they view their position in society. Subsequently, the perspective broadened to focus more generally on the level of daily life, concentrating – as in authors such as
Joffre Dumazedier Joseph Jacques Césaire Joffre , (; 12 January 1852 – 3 January 1931) was a French general who served as Commander-in-Chief of French forces on the Western Front from the start of World War I until the end of 1916. He is best known for re ...
and
Anthony Giddens Anthony Giddens, Baron Giddens (born 18 January 1938) is an English sociologist who is known for his theory of structuration and his holistic view of modern societies. He is considered to be one of the most prominent modern sociologists and is ...
– on the use of time, especially loisirs, and trying to study the interaction between the active dimension of choice and the dimension of routine and structuration which characterize that level of action. Finally, some authors, for instance
Richard Jenkins Richard Dale Jenkins (born May 4, 1947) is an American actor. He is well known for his portrayal of deceased patriarch Nathaniel Fisher on the HBO funeral drama series ''Six Feet Under (TV series), Six Feet Under'' (2001–2005). He began his c ...
and A. J. Veal, suggested an approach to lifestyles in which it is not everyday actions which make up the plane of analysis but those which the actors who adopt them consider particularly meaningful and distinctive.


Health

A healthy or unhealthy lifestyle will most likely be transmitted across generations. According to the study done by Case et al. (2002), when a 0-3-year-old child has a mother who practices a
healthy lifestyle Health promotion is, as stated in the 1986 World Health Organization (WHO) Ottawa Charter for Health Promotion, the "process of enabling people to increase control over, and to improve their health." Scope The WHO's 1986 Ottawa Charter for He ...
, this child will be 27% more likely to become healthy and adopt the same lifestyle. For instance, high income parents are more likely to eat more fruit and vegetables, have time to exercise, and provide the best living condition to their children. On the other hand, low-income parents are more likely to participate in unhealthy activities such as smoking to help them release poverty-related stress and depression. Parents are the first teacher for every child. Everything that parents do will be very likely transferred to their children through the learning process. Adults may be drawn together by mutual interest that results in a lifestyle. For example, William Dufty described how pursuing a sugar-free diet led to such associations: :


Class

Lifestyle research can contribute to the question of the relevance of the class concept.


Media culture

The term lifestyle was introduced in the 1950s as a derivative of that of style in art:Bernstein (1991
p.23
/ref> :
Theodor W. Adorno Theodor W. Adorno ( ; ; born Theodor Ludwig Wiesengrund; 11 September 1903 – 6 August 1969) was a German philosopher, musicologist, and social theorist. He was a leading member of the Frankfurt School of critical theory, whose work has com ...
noted that there is a "culture industry" in which the
mass media Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises b ...
is involved, but that the term "mass culture" is inappropriate: Adorno p.98
/ref> : The media culture">963
p.98
/ref> : The media culture of advanced capitalism typically creates new "life-styles" to drive the consumption of new commodities:


See also

* Hypermobility (travel), Aeromobility * Alternative lifestyle *
Intentional living Intentional living is any lifestyle based on an individual's or group's conscious attempts to live according to their values and beliefs. These can include lifestyles based on religious, political or ethical values, as well as for self-improve ...
*
Life stance A person's life stance, or lifestance, is their relation with what they accept as being of ultimate importance. It involves presuppositions and commitment to exercise it in theory and practice in one's life. It can connote an integrated perspect ...
*
Lifestyle brand A lifestyle brand is a brand that is intended to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of maki ...
* Lifestyle guru *
Lifestyle medicine Lifestyle medicine (LM) is a branch of medicine focused on preventive healthcare and self-care dealing with prevention, research, education, and treatment of disorders caused by lifestyle factors and preventable causes of death such as nutrit ...
*
Otium is a Latin abstract term which has a variety of meanings, including leisure time for "self-realization activities" such as eating, playing, relaxing, contemplation, and Academy, academic endeavors. It sometimes relates to a time in a person's ...
*
Personal life Personal life is the course or state of an personhood, individual's life, especially when viewed as the sum of personal choices contributing to one's personal identity. Apart from hunter-gatherers, most pre-modern peoples' time was limited by ...
*
Sedentary lifestyle Sedentary lifestyle is a Lifestyle (social sciences), lifestyle type, in which one is physically inactive and does little or no physical movement and/or exercise. A person living a sedentary lifestyle is often sitting or lying down while enga ...
*
Sustainable living Sustainable living describes a lifestyle (sociology), lifestyle that attempts to reduce the use of Earth's natural resources by an individual or society. Its practitioners often attempt to reduce their ecological footprint (including their carbo ...
*
Simple living Simple living refers to practices that promote simplicity in one's lifestyle. Common practices of simple living include reducing the number of possessions one owns, depending less on technology and services, and spending less money. In addition t ...
* Style of life *
Tao The Tao or Dao is the natural way of the universe, primarily as conceived in East Asian philosophy and religion. This seeing of life cannot be grasped as a concept. Rather, it is seen through actual living experience of one's everyday being. T ...
*
Anthropology Anthropology is the scientific study of humanity, concerned with human behavior, human biology, cultures, society, societies, and linguistics, in both the present and past, including archaic humans. Social anthropology studies patterns of behav ...


References


Notes


Sources

*Adorno, Th., "Culture Industry Reconsidered," in Adorno (1991). *Adorno, The Culture Industry – Selected essays on mass culture, Routledge, London, 1991. *Amaturo E., Palumbo M., Classi sociali. Stili di vita, coscienza e conflitto di classe. Problemi metodologici, Ecig, Genova, 1990. *Ansbacher H. L., Life style. A historical and systematic review, in "Journal of individual psychology", 1967, vol. 23, n. 2, pp. 191–212. *Bell D., Hollows J., Historicizing lifestyle. Mediating taste, consumption and identity from the 1900s to 1970s, Asghate, Aldershot-Burlington, 2006. *Bénédicte Châtel (Auteur), Jean-Luc Dubois (Auteur), Bernard Perret (Auteur), Justice et Paix-France (Auteur), François Maupu (Postface), Notre mode de vie est-il durable ? : Nouvel horizon de la responsabilité, Karthala Éditions, 2005 *Bernstein, J. M. (1991) "Introduction," in Adorno (1991) *Berzano L., Genova C., Lifestyles and Subcultures. History and a New Perspective, Routledge, London, 2015. *Burkle, F. M. (2004) *Calvi G. (a cura di), Indagine sociale italiana. Rapporto 1986, Franco Angeli, Milano, 1987. *Calvi G. (a cura di), Signori si cambia. Rapporto Eurisko sull'evoluzione dei consumi e degli stili di vita, Bridge, Milano, 1993. *Calvi G., Valori e stili di vita degli italiani, Isedi, Milano, 1977. *Cathelat B., Les styles de vie des Français 1978–1998, Stanké, Parigi, 1977. *Cathelat B., Socio-Styles-Système. Les "styles de vie". Théorie, méthodes, applications, Les éditions d'organisation, Parigi, 1990. *Cathelat B., Styles de vie, Les éditions d'organisation, pàgiri, 1985. *Chaney D., Lifestyles, Routledge, Londra, 1996. *Fabris G., Mortara V., Le otto Italie. Dinamica e frammentazione della società italiana, Mondadori, Milano, 1986. *Faggiano M. P., Stile di vita e partecipazione sociale giovanile. Il circolo virtuoso teoria-ricerca-teoria, Franco Angeli, Milano, 2007. *Gonzalez Moro V., Los estilos de vida y la cultura cotidiana. Un modelo de investigacion, Baroja, an Sebastian, 1990 *Kahle L., Attitude and social adaption. A person-situation interaction approach, Pergamon, Oxford, 1984. *Kahle L., Social values and social change. Adaptation to life in America, Praeger, Santa Barbara, 1983. *Leone S., Stili di vita. Un approccio multidimensionale, Aracne, Roma, 2005. *Mitchell A., Consumer values. A tipology, Values and lifestyles program, SRI International, Stanford, 1978. *Mitchell A., Life ways and life styles, Business intelligence program, SRI International, Stanford, 1973. *Mitchell A., The nine American lifestyles. Who we are and where we're going, Macmillan, New York, 1983. *Mitchell A., Ways of life, Values and lifestyles program, SRI International, Stanford, 1982. *Negre Rigol P., El ocio y las edades. Estilo de vida y oferta lúdica, Hacer, Barcelona, 1993. *Parenti F., Pagani P. L., Lo stile di vita. Come imparare a conoscere sé stessi e gli altri, De Agostini, Novara, 1987. *Patterson M. Consumption and Everyday Life, 2006 *Ragone G., Consumi e stili di vita in Italia, Guida, Napoli, 1985. *Ramos Soler I., El estilo de vida de los mayores y la publicidad, La Caixa, Barcelona,
007 The ''James Bond'' franchise focuses on James Bond (literary character), the titular character, a fictional Secret Intelligence Service, British Secret Service agent created in 1953 by writer Ian Fleming, who featured him in twelve novels ...
*Rokeach M., Beliefs, attitudes and values, Jossey-Bass, San Francisco, 1968. *Rokeach M., The nature of human values, Free Press, New York, 1973. *Shields R., Lifestyle shopping. The subject of consumption, Routledge, Londra, 1992. *Shulman B. H., Mosak H. H., Manual for life style assessment, Accelerated Development, Muncie, 1988 (trad. it. Manuale per l'analisi dello stile di vita, Franco Angeli, Milano, 2008). *Sobel M. E., Lifestyle and social structure. Concepts, definitions and analyses, Academic Press, New York, 1981. *Soldevilla Pérez C., Estilo de vida. Hacia una teoría psicosocial de la acción, Entimema, Madrid, 1998. *Valette-Florence P., Les styles de vie. Bilan critique et perspectives. Du mythe à la réalité, Nathan, Parigi, 1994. *Valette-Florence P., Les styles de vie. Fondements, méthodes et applications, Economica, Parigi, 1989. *Valette-Florence P., Jolibert A., Life-styles and consumption patterns, Publications de recherche du CERAG, École supériore des affaires de Grenoble, 1988. *Veal A. J., The concept of lifestyle. A review, in "Leisure studies", 1993, vol. 12, n. 4, pp. 233–252. *Vergati S., Stili di vita e gruppi sociali, Euroma, Roma, 1996. *Walters G. D., Beyond behavior. Construction of an overarching psychological theory of lifestyles, Praeger, Westport, 2000. *Wells W. (a cura di), Life-style and psycographics, American marketing association, Chicago, 1974. *Yankelovich D., New criteria for
market segmentation In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as ''segments''. Its purpose is to identify pr ...
, in "Harvard Business Review", 1964, vol. 42, n. 2, pp. 83–90. *Yankelovich D., Meer D., Rediscovering market segmentation, in "Harvard Business Review", 2006, febbraio, pp. 1–10.


External links


George Vrousgos, N.D. – Southern Cross University
{{Authority control Personal life Philosophy of life ; Sociological terminology 1920s neologisms