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Fernando Espuelas (born August 6, 1966) is an American entrepreneur, author, and journalist. Espuelas is one of the pioneers of the consumer Internet. He is the co-founder (along with Jack Chen) and first CEO of
Starmedia StarMedia (stylized as starMedia) is a Latin American Internet brand, co-founded in August 1996 by Fernando Espuelas and Jack Chen as the first pan-regional Internet portal for Spanish and Portuguese speaking audiences. History During the do ...
, the first pan-Latin Internet portal, launched in 1996 and now part of Orange,
France Telecom Orange S.A. (; formerly , stylised as france telecom) is a French multinational telecommunications corporation founded in 1988 and headquartered in Issy-les-Moulineaux, near Paris. ''Orange'' has been the corporation's main brand for mobile, ...
's Internet services company. By the year 2000, Starmedia was the world's leading Latin portal, serving over 25 million Spanish and Portuguese speakers every month across Latin markets in America and Europe, making it one of the top sites by audience size in the world. Espuelas is a Henry Crown Fellow at the
Aspen Institute The Aspen Institute is an international nonprofit organization founded in 1949 as the Aspen Institute for Humanistic Studies. It is headquartered in Washington, D.C., but also has a campus in Aspen, Colorado, its original home. Its stated miss ...
. Espuelas has been part of the "power-list" of such diverse media as ''
The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade pap ...
'' '' The Industry Standard'', ''Latino Leaders Magazine'', ''Red Herring Magazine'', ''
Silicon Alley Reporter ''Silicon Alley Reporter'' was an American trade publication focused on New York's Silicon Alley. Founded by Jason Calacanis in 1996, then was renamed the ''Venture Reporter'' in 2001 and was eventually sold to Dow Jones in 2003. Rafat Ali ser ...
'', ''Hispanic Business Magazine'', CNN, '' Upside Magazine'', and '' Hispanic Magazine''. Espuelas was also named "Immigrant of the Day" by ''Immigration Daily'' in 2008. Espuelas was the co-founder and Chairman of the StarMedia Foundation which, in partnership with the
Inter-American Development Bank The Inter-American Development Bank (IDB or IADB) is an international development finance institution headquartered in Washington, D.C., United States of America. It serves as one of the leading sources of development financing for the countri ...
and
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
, built technology training schools in poor neighborhoods in Brazil, Colombia and Uruguay. Espuelas served on the board of directors of the Educational Broadcasting Corporation, operators of
PBS The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educat ...
' New York flagship television station Thirteen (WNET) and sister station WLIW, as well as on the Board of Trustees of
Connecticut College Connecticut College (Conn) is a Private college, private Liberal arts colleges in the United States, liberal arts college in New London, Connecticut. Originally chartered as Thames College, it was founded in 1911 as the state's only women's colle ...
. In 2009, Espuelas became a spokesman for the Los Angeles Parent's Union, also known as Parent Revolution, a non-profit group that seeks to reform public education across the United States. In 2010, Espuelas was elected to the Board of Directors of Parent Revolution. In 2008, Espuelas created Radio Espuelas, a daily bilingual talkshow broadcast on the
Univision Univision () is an American Spanish-language terrestrial television, free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the L ...
Radio Network. Espuelas also writes for the ''
Huffington Post ''HuffPost'' (''The Huffington Post'' until 2017, itself often abbreviated as ''HPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers ...
'', '' The Hill'', and
CNN Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...
and is a frequent commentator on television, such as
CBS News CBS News is the news division of the American television and radio broadcaster CBS. It is headquartered in New York City. CBS News television programs include ''CBS Evening News'', ''CBS Mornings'', news magazine programs ''CBS News Sunday Morn ...
, radio on
Univision Univision () is an American Spanish-language terrestrial television, free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the L ...
and
NPR National Public Radio (NPR) is an American public broadcasting organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It serves as a national Radio syndication, syndicator to a network of more ...
, as well in print across the world.


Biography

He was born in Montevideo, Uruguay, Espuelas and his mother escaped political and economic turmoil, arriving in the U.S. in 1976 with just $100. Espuelas attended
Greenwich High School Greenwich High School is a four-year public high school in Greenwich, Connecticut, United States. The school is part of the Greenwich Public Schools system and serves roughly 2,700 students. It offers over 295 courses and a wide variety of co-cu ...
, graduating in 1984. At Greenwich High, Espuelas was the President of the Debate Team, the Connecticut State Champion debater in 1982, and the Chairman of the Political Action Club. Espuelas hosted the local
Public-access television Public-access television (sometimes called community-access television) is traditionally a form of non-commercial mass media where the general public can create content television programming which is Narrowcasting, narrowcast through cable tele ...
cable TV Cable television is a system of delivering television broadcast programming, programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This ...
show "The Bottom Line with Fernando Espuelas", interviewing Greenwich personalities. Espuelas worked a series of jobs while going to junior high and high school: gardener, gas station attendant,
Woolworth's Woolworth, Woolworth's, or Woolworths may refer to: Businesses Australia and New Zealand * Woolworths Group (Australia), the largest retail company in Australia and New Zealand; named after the American F.W. Woolworth company, but unrelated * W ...
clerk, restaurant worker; movie usher; newspaper delivery boy, messenger, Chinese food delivery person, pet shop cleaner, baby sitter, electronics board assembler in an electronic church organ manufacturing company, clerk at a soda fountain; greeting card salesman, and as an intern at Philip Morris' headquarters in New York. In 1988, Espuelas graduated "with distinction" from
Connecticut College Connecticut College (Conn) is a Private college, private Liberal arts colleges in the United States, liberal arts college in New London, Connecticut. Originally chartered as Thames College, it was founded in 1911 as the state's only women's colle ...
with a degree in history. While at
Connecticut College Connecticut College (Conn) is a Private college, private Liberal arts colleges in the United States, liberal arts college in New London, Connecticut. Originally chartered as Thames College, it was founded in 1911 as the state's only women's colle ...
, Espuelas was first Managing Editor, then Editor-in-Chief and eventually Publisher of the college's newspaper, '' The College Voice'' and its associated publications. Espuelas also served as the President of Branford House, as well as on several college-wide faculty-student-administration committees, including the College's Education Committee. He was later elected to the board of trustees of Connecticut College.


Career

In 1988, Espuelas was hired as an assistant account executive by
Wunderman Wunderman was a New York City-based global digital agency. It was part of Young & Rubicam Brands and a member of international advertising group WPP Group (). On November 26, 2018, WPP announced it was merging Wunderman with ad agency J. Walt ...
Worldwide, a division of the
Young & Rubicam VMLY&R was an American marketing and Marketing communications, communications company specializing in advertising, Digital media, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the 2020 mer ...
advertising agency. While at Wunderman, Espuelas worked on the
American Express American Express Company or Amex is an American bank holding company and multinational financial services corporation that specializes in payment card industry, payment cards. It is headquartered at 200 Vesey Street, also known as American Expr ...
,
General Foods General Foods Corporation was a company whose direct predecessor was established in the United States by C. W. Post, Charles William (C. W.) Post as the Postum Cereal Company in 1895. The company changed its name to "General Foods" in 1929, a ...
Gevalia Gevalia ( , , ) is a coffee brand originating from Gävle, Sweden. Founded in 1853, it has grown to become the largest Coffee roasting, coffee roastery in Scandinavia. The brand name "Gevalia" is derived from the Latin name for Gävle. A mains ...
and Weight Watchers accounts. After a year at Wunderman, he became an account executive at
Interpublic Group of Companies The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as seve ...
's Lowe & Partners to work on the agency's
Citibank Citibank, N.A. ("N. A." stands for "National bank (United States), National Association"; stylized as citibank) is the primary U.S. banking subsidiary of Citigroup, a financial services multinational corporation, multinational corporation. Ci ...
Visa Visa most commonly refers to: * Travel visa, a document that allows entry to a foreign country * Visa Inc., a US multinational financial and payment cards company ** Visa Debit card issued by the above company ** Visa Electron, a debit card ** Vi ...
account. In 1991, Espuelas returned to South America to work at
Ogilvy & Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City a ...
's Argentine operations. In
Argentina Argentina, officially the Argentine Republic, is a country in the southern half of South America. It covers an area of , making it the List of South American countries by area, second-largest country in South America after Brazil, the fourt ...
, Espuelas was the founding Managing Director of Ogilvy & Mather Direct. Starting with one account, Espuelas led the company to be O&M Argentina's single largest source of profit by the second year of operations. After two months in Argentina, Espuelas was additionally named head of the company's
Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...
account, responsible for a portfolio of global brands such as
Dove Columbidae is a bird family consisting of doves and pigeons. It is the only family in the order Columbiformes. These are stout-bodied birds with small heads, relatively short necks and slender bills that in some species feature fleshy ceres. ...
and
Pond's Pond's is an English brand of beauty and health care products, currently owned by Unilever. History Pond's Cream was invented in the United States as a patent medicine by pharmacist Theron T. Pond (1800–1852) of Utica, New York, in 1846. M ...
. The Unilever business was one of the most important accounts for O&M in Argentina and across its worldwide network. At the end of 1991, Espuelas was elected to the Board of Directors of Ogilvy & Mather Argentina, at the age of 25. In 1994
AT&T AT&T Inc., an abbreviation for its predecessor's former name, the American Telephone and Telegraph Company, is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the w ...
recruited Espuelas to lead the roll-out of the AT&T brand throughout Latin America. Within a year, he was promoted to Managing Director of Marketing Communications for the Latin American and Caribbean region, becoming one of the youngest executives of that rank at the company. While at AT&T, Espuelas conceived and launched AT&T Hola and AT&T Ola (in Portuguese), the company's first online service. A combination of news feeds from
Reuters Reuters ( ) is a news agency owned by Thomson Reuters. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide writing in 16 languages. Reuters is one of the largest news agencies in the world. The agency ...
, interactive forums, online games and the first search engine that searched in Spanish and Portuguese, AT&T Hola/Ola was positively received by both the media and consumers across Latin America. In 1996, Espuelas envisioned the portal that would "unite"
Latin America:
Starmedia StarMedia (stylized as starMedia) is a Latin American Internet brand, co-founded in August 1996 by Fernando Espuelas and Jack Chen as the first pan-regional Internet portal for Spanish and Portuguese speaking audiences. History During the do ...
. "With the Internet, we're talking about a fundamental shift in the power structure from the institution to the individual," Espuelas said. After a frustrating year and a half of approaching venture capitalists to invest in his vision, only to have them uniformly refuse, many avowing that Latins "did not like technology" and would never use the Internet, the company went on to raise $2.5 million in 1997. "They have managed to come up with a pretty big capital raising at the intersection of two of the most volatile investment themes in America: the Internet and Latin America", said Lanny Baker, an analyst of on-line media industry for Salomon Smith Barney in San Francisco." In 1999, the company went public on the
Nasdaq The Nasdaq Stock Market (; National Association of Securities Dealers Automated Quotations) is an American stock exchange based in New York City. It is the most active stock trading venue in the U.S. by volume, and ranked second on the list ...
, the first Latin Internet company ever to do so, eventually reaching a market valuation of over $3.8 billion
USD The United States dollar (symbol: $; currency code: USD) is the official currency of the United States and several other countries. The Coinage Act of 1792 introduced the U.S. dollar at par with the Spanish silver dollar, divided it int ...
at its peak. Starmedia had over 1,200 employees in 18 offices across 12 countries in the Americas and Europe. Today, Starmedia is France Telecom's single largest Internet operation in the world, according to company statements. Espuelas later launched Voy, a multi-platform media company focused on young Latino consumers. "Among younger, second-generation Hispanics, English is the preferred language, even as they celebrate their Latin backgrounds", reported ''The New York Sun''. "What we wanted to do by launching Voy Music was really take advantage of two dynamics", said Voy Chairman Fernando Espuelas. "The majority of Latinos in this country are bilingual or English dominant, and there are millions of non-Latinos who love Latino music", Espuelas told the Associated Press in 2005. Espuelas told ''
The New York Sun ''The New York Sun'' is an American Conservatism in the United States, conservative Online newspaper, news website and former newspaper based in Manhattan, Manhattan, New York. From 2009 to 2021, it operated as an (occasional and erratic) onlin ...
'' in 2006. According to ''The Sun Sentinel'', "Voy Music executives say they're tapping a strong market. A study this year by AOL/Roper that found that 55 percent of U.S. Hispanics like to listen to music when online, compared with 41 percent for the general U.S. population. And 37 percent of Latinos had downloaded music, vs. 25 percent for the U.S. population." Voy was named winner of the best "Start-Up Company" award at the Multicultural Media Expo in 2006. In 2007,
Forrester Research Forrester Research, Inc. is a research and advisory firm. Forrester serves clients in North America, Europe, and Asia Pacific. The firm is headquartered in Cambridge, Massachusetts, Cambridge, MA with global offices in Amsterdam, London, New D ...
's study "Hispanic Social Computing Takes-off" ranked Voy's sites as the leading Latin social network pure-play brand in the United States. Voy also released the award-winning documentary, '' Favela Rising'' through its Voy Pictures unit. The film received widespread critical acclaim. Espuelas said at the time of the release, "''Favela Rising'' encapsulates the Voy philosophy of optimism and self-empowerment. The film's message of hope transforms people, motivates and inspires us to action." Telling the true story of one man's struggle against violence and racism to start a social movement for peace, ''Favela Rising'' won more than 35 major international awards and was short listed for an
Academy Award The Academy Awards, commonly known as the Oscars, are awards for artistic and technical merit in film. They are presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) in the United States in recognition of excellence ...
nomination. It premiered at the
Tribeca Film Festival The Tribeca Festival is an annual film festival organized by Tribeca Enterprises. It takes place each spring in New York City, showcasing a diverse selection of film, episodic, talks, music, games, art, and immersive programming. The festival ...
in 2005 and was seen around the world through the film festival circuit. In 2006 it opened in theaters across the U.S. and Brazil and later made its U.S. television debut on
HBO Home Box Office (HBO) is an American pay television service, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is based a ...
/
Cinemax Cinemax is an American pay television network owned by Home Box Office, Inc., a subsidiary of Warner Bros. Discovery. Launched on August 1, 1980, as a "maxi-pay" service to complement the offerings of its sister premium network, HBO (Home Box ...
. Squeezed by the 2008 capital markets crisis and unable to raise additional venture funding, Voy restructured its operations, including lay-offs of staff in the U.S. and Latin America, and put itself up for sale. VOY however did not close transactions with competing buyers and ceased operations. ''The Deal'' magazine reported, "Espuelas couldn't have picked a more challenging era in which to launch a media company. The Internet has transformed everything from distribution to consumer behavior. Ironically, Espuelas erred in underestimating the one medium he should have understood best, the Internet. It took a middle-of-the-night epiphany to remind him of what he should have known all along: It's the Internet, stupid. In 2007, Espuelas was named a Henry Crown Fellow. Espuelas created in 2008 ''The Fernando Espuelas Show'', a drive-time, daily radio talkshow on Univision Radio Los Angeles, the nation's second largest radio market and biggest market for Latino radio. Espuelas hosts and is managing editor of the radio program which is distributed nationally by the Univision Radio Network. Espuelas is also a political analyst and social commentator on television, Internet and in print. Espuelas was CEO of American Latinos United, a political SuperPac created to drive Latino voting during the 2020 elections. He co-founded  American Latinos United with former LA Mayor Antonio Villaraigosa. He was named in 2017 Co-Chairman of Mercury Public Affairs in Washington DC.


''The Fernando Espuelas Show''

Fernando Espuelas created, hosts and is the managing editor of his eponymously named radio talk show on Univision America Network. Launched in Los Angeles in July 2008, with
Univision Radio Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision (United States), TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio br ...
, ''The Fernando Espuelas Show'' is now broadcast nationally on the Univision America Network, streams on the Internet and mobile devices through Univision Radio apps. Centered on politics and controversial social issues, Espuelas has interviewed on ''The Fernando Espuelas Show'' diverse political leaders, including: President
Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...
,
Nancy Pelosi Nancy Patricia Pelosi ( ; ; born March 26, 1940) is an American politician who was the List of Speakers of the United States House of Representatives, 52nd speaker of the United States House of Representatives, serving from 2007 to 2011 an ...
, Chairman of the
Republican National Committee The Republican National Committee (RNC) is the primary committee of the Republican Party of the United States. Its members are chosen by the state delegations at the national convention every four years. It is responsible for developing and pr ...
Reince Priebus Reinhold Richard "Reince" Priebus ( ; born March 18, 1972) is an American politician, attorney, and naval officer who served as chairman of the Republican National Committee from 2011 to 2017 and as White House chief of staff during the first s ...
, Chair of the
Democratic National Committee The Democratic National Committee (DNC) is the principal executive leadership board of the United States's Democratic Party (United States), Democratic Party. According to the party charter, it has "general responsibility for the affairs of the ...
Debbie Wasserman Schultz Deborah Wasserman Schultz ( Wasserman; ; born September 27, 1966) is an American politician serving as the United States House of Representatives, U.S. representative for , first elected to Congress in United States House of Representatives elec ...
, Obama for America Chief Campaign Spokesman
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, U.S. Senator & Majority Leader
Harry Reid Harry Mason Reid Jr. (; December 2, 1939 – December 28, 2021) was an American lawyer and politician who served as a United States Senate, United States senator from Nevada from 1987 to 2017. He led the Senate Democratic Caucus from 2005 to 2 ...
, U.S. Secretary of the Interior
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, U.S. Senator
Michael Bennet Michael Farrand Bennet (born November 28, 1964) is an American attorney, businessman, and politician serving as the Seniority in the United States Senate, senior United States Senate, United States senator from Colorado, a seat he has held sinc ...
, former Florida Governor
Jeb Bush John Ellis "Jeb" Bush (born February 11, 1953) is an American politician and businessman who served as the 43rd governor of Florida from 1999 to 2007. A member of the Bush family, Bush political family, he was an unsuccessful candidate for pre ...
, Former Obama
White House The White House is the official residence and workplace of the president of the United States. Located at 1600 Pennsylvania Avenue Northwest (Washington, D.C.), NW in Washington, D.C., it has served as the residence of every U.S. president ...
Press Secretary Robert Gibbs, U.S. Trade Representative Ambassador
Ron Kirk Ronald Kirk (born June 27, 1954) is an American lawyer and politician who served as the United States Trade Representative from 2009 to 2013, as the 97th secretary of state of Texas, and as the 56th mayor of Dallas from 1995 to 2002. He is a me ...
, Director of the Earth Institute at
Columbia University Columbia University in the City of New York, commonly referred to as Columbia University, is a Private university, private Ivy League research university in New York City. Established in 1754 as King's College on the grounds of Trinity Churc ...
Dr.
Jeffrey Sachs Jeffrey David Sachs ( ; born November 5, 1954) is an American economist and public policy analyst who is a professor at Columbia University, where he was formerly director of The Earth Institute. He worked on the topics of sustainable develop ...
,
Democratic National Committee The Democratic National Committee (DNC) is the principal executive leadership board of the United States's Democratic Party (United States), Democratic Party. According to the party charter, it has "general responsibility for the affairs of the ...
Executive Director Patrick Gaspard, Chairman of the
American Conservative Union The American Conservative Union (ACU) is an American political organization that advocates for Conservatism in the United States, conservative policies, ranks politicians based on their level of conservatism, and organizes the Conservative Poli ...
Al Cardenas, Special Assistant to the President & White House Deputy Director of the National Economic Council
Brian Deese Brian Christopher Deese (born February 17, 1978) is an American economic and political advisor who was the 13th director of the National Economic Council (United States), National Economic Council, serving under President Joe Biden. He previous ...
, Governor
Buddy Roemer Charles Elson "Buddy" Roemer III (October 4, 1943 – May 17, 2021) was an American politician, investor, and banker who served as the 52nd governor of Louisiana from 1988 to 1992, and as a member of the United States House of Representatives fro ...
, Congressman
Luis Gutierrez Luis is a given name. It is the Spanish form of the originally Germanic name or . Other Iberian Romance languages have comparable forms: (with an accent mark on the i) in Portuguese and Galician, in Aragonese and Catalan, while is archaic ...
, California Governor
Arnold Schwarzenegger Arnold Alois Schwarzenegger (born July30, 1947) is an Austrian and American actor, businessman, former politician, and former professional bodybuilder, known for his roles in high-profile action films. Governorship of Arnold Schwarzenegger, ...
, Obama "Car Czar" Steve Rattner, Bishop William Henry Willimon of the
Methodist Church Methodism, also called the Methodist movement, is a Protestant Christianity, Christian Christian tradition, tradition whose origins, doctrine and practice derive from the life and teachings of John Wesley. George Whitefield and John's brother ...
of Alabama, U.S. Secretary of Labor
Hilda Solis Hilda Lucia Solis (; born October 20, 1957) is an American politician and a member of the Los Angeles County Board of Supervisors for the 1st district. Solis previously served as the 25th United States Secretary of Labor from 2009 to 2013, as pa ...
, Congressman
Mario Díaz-Balart Mario Rafael Díaz-Balart y Caballero ( ; born September 25, 1961) is an American politician serving as the United States House of Representatives, U.S. representative for Florida's 26th congressional district. A member of the Republican Party ...
, U.S. Secretary of Education
Arne Duncan Arne Starkey Duncan (born November 6, 1964) is an American educator and former professional basketball player who served as the 9th United States secretary of education from 2009 to 2015 and as Chief Executive Officer of Chicago Public Schools ...
, former Speaker of the
United States House of Representatives The United States House of Representatives is a chamber of the Bicameralism, bicameral United States Congress; it is the lower house, with the U.S. Senate being the upper house. Together, the House and Senate have the authority under Artic ...
Newt Gingrich Newton Leroy Gingrich (; né McPherson; born June 17, 1943) is an American politician and author who served as the List of speakers of the United States House of Representatives, 50th speaker of the United States House of Representatives from 1 ...
, California Governor
Jerry Brown Edmund Gerald Brown Jr. (born April 7, 1938) is an American lawyer, author, and politician who served as the 34th and 39th governor of California from 1975 to 1983 and 2011 to 2019. A member of the Democratic Party (United States), Democratic P ...
, former
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Governor and Libertarian Party 2012 Presidential candidate
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, candidate
Meg Whitman Margaret Cushing Whitman (born August 4, 1956) is an American business executive, diplomat, and politician. A member of the Republican Party, she ran for governor of California in the 2010 California gubernatorial election and lost to former Ca ...
, Congressman Francisco Canseco, Congressman
Xavier Becerra Xavier Becerra (; born January 26, 1958) is an American attorney and politician who served as the 25th United States secretary of health and human services, a position he held from March 19, 2021 to January 20, 2025. He is the first Latino to h ...
, Congresswoman
Maxine Waters Maxine Moore Waters (née Carr; born August 15, 1938) is an American politician serving as the United States House of Representatives, U.S. representative for since 1991. The district, numbered as the California's 29th congressional district, ...
, Congressman
Mario Díaz-Balart Mario Rafael Díaz-Balart y Caballero ( ; born September 25, 1961) is an American politician serving as the United States House of Representatives, U.S. representative for Florida's 26th congressional district. A member of the Republican Party ...
, Congresswoman
Jan Schakowsky Janice Schakowsky ( ; née Danoff; born May 26, 1944) is an American politician who has served as the United States House of Representatives, U.S. representative from since 1999, and she previously served as a member of the Illinois House of Re ...
, Congresswoman
Loretta Sanchez Loretta Lorna Sanchez (born January 7, 1960) is an American politician who served in the United States House of Representatives from 1997 to 2017, representing parts of central Orange County, California. A member of the Democratic Party, she was ...
, Congressman
David Rivera David Mauricio Rivera (born September 16, 1965) is an American Republican politician from Florida. He was a member of the U.S. House of Representatives for one term, representing parts of South Florida from 2011 to 2013. Rivera was arrested on D ...
, Congressman George Miller, Congresswoman
Judy Chu Judy May Chu (born July 7, 1953) is an American politician serving as the U.S. representative for . A member of the Democratic Party (United States), Democratic Party, she has held a seat in Congress since 2009, representing until redistricting. ...
, Lt. Governor of California and former Mayor of San Francisco
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, Mayor of Los Angeles
Antonio Villaraigosa Antonio Ramón Villaraigosa (; né Villar Jr. on January 23, 1953) is an American politician who served as the 41st Mayor of Los Angeles from 2005 to 2013. A member of the Democratic Party, Villaraigosa was a national co-chairman of Hillary C ...
, Mayor of
Palm Springs Palm Springs (Cahuilla language, Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Rivers ...
Steve Pougnet Stephen P. "Steve" Pougnet (born April 27, 1963) is an American businessman and politician. A member of the Democratic Party, Pougnet served as the mayor of Palm Springs, California from 2007 to 2015. Background Pougnet was born in Flint, Michig ...
, Mayor of Costa Mesa Allan Mansoor,
Republican National Committee The Republican National Committee (RNC) is the primary committee of the Republican Party of the United States. Its members are chosen by the state delegations at the national convention every four years. It is responsible for developing and pr ...
Director of Hispanic Outreach Bettina Inclán, Obama for America Director of Hispanic Press Gabriela Domenzain, U.S. Department of Labor Chief Economist
Adriana Kugler Adriana Debora Kugler is an American economist who serves as a member of the Federal Reserve Board of Governors. She previously served as U.S. executive director at the World Bank, nominated by President Joe Biden and confirmed by the U.S. Senate ...
, California Lt. Governor & State Senator
Abel Maldonado Abel O. Maldonado Jr. (born August 21, 1967) is an American politician who served as the 48th lieutenant governor of California from April 27, 2010 to January 3, 2011. As of 2025, he is the last Republican to serve as California's Lieutenant Gove ...
, Leader of the California State Assembly Majority, Assemblyman Alberto Torrico, Leader of the Hispanic Caucus in the
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Senator Gil Cedillo, and Rosario Marin former Treasurer of the United States, among other national political figures. He emerged as a vocal defender of President Obama on
immigration Immigration is the international movement of people to a destination country of which they are not usual residents or where they do not possess nationality in order to settle as Permanent residency, permanent residents. Commuting, Commuter ...
, often countering criticisms from within the Latino community. When a prominent Latino leader labeled Obama the "deporter-in-chief," Espuelas quickly fired back, accusing activists like NCLR’s Janet Murguia of "urging Obama to break the law." Over time, Espuelas’ stance appeared to shift. As the Obama administration hinted at possible executive actions, he voiced support for such measures, urging Obama to "be ready to act." When Obama ultimately postponed these actions, Espuelas commented that "President Obama should wait on immigration executive action," and later, praised Obama as "ascendant" when the policies were announced. ''Poder Magazine'' named Espuelas one of "The Nation's 100 Most Influential Hispanics" in 2012 for the show's empowering of "...Latinos to be part of the American political system. Also in 2012, ''The Fernando Espuelas Show'' was re-launched as part of the new talk-radio Univision America Network.


StarMedia

In a highly publicized moment of inspiration that was recounted in numerous articles and television segments, Espuelas envisioned a "virtual plaza to connect the peoples of Latin America" while hiking atop a mountain in
Nepal Nepal, officially the Federal Democratic Republic of Nepal, is a landlocked country in South Asia. It is mainly situated in the Himalayas, but also includes parts of the Indo-Gangetic Plain. It borders the Tibet Autonomous Region of China Ch ...
. Soon after, Espuelas founded Starmedia with his Chinese-American childhood friend, Jack Chen. As
Starmedia StarMedia (stylized as starMedia) is a Latin American Internet brand, co-founded in August 1996 by Fernando Espuelas and Jack Chen as the first pan-regional Internet portal for Spanish and Portuguese speaking audiences. History During the do ...
's Chairman and
CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
, collaborating with co-founder and Starmedia President Jack Chen, Espuelas created the first Internet media company for Spanish- and Portuguese-speaking audiences worldwide. Using a combination of their 12 credit cards, family savings, and loans from friends, the pair managed to piece together the first $100,000 used to launch the Latin portal in September 1996. "Shares of StarMedia Networks, the most highly anticipated of last week's offerings, closed 74 percent above its initial offering price of $15 per share on Wednesday, its first day of trading," reported ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' at the time of StarMedia's IPO. Gail Bronson, an analyst at IPO Monitor, said on CNN, "StarMedia is the behemoth south of the border." Starmedia's success served as an important catalyst in the development of the Latin Internet market by encouraging both entrepreneurs and financiers to back the development of the sector. According to ''
Computerworld ''Computerworld'' (abbreviated as CW) is a computer magazine published since 1967 aimed at information technology (IT) and Business computing, business technology professionals. Original a print magazine, ''Computerworld'' published its final pr ...
'', "StarMedia's success is credited with igniting the vibrant enthusiasm that the Latin America Internet market currently enjoys, and which has led a number of companies to follow in StarMedia's footsteps, including big guns like Spain's Telefonica SA, America Online Inc. (AOL),
Yahoo Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, an ...
,
Lycos Lycos, Inc. (stylized as LYCOS), is a web search engine and web portal established in 1994, spun out of Carnegie Mellon University. Lycos also encompasses a network of email, web hosting, social networking, and entertainment websites. The company ...
, Brazil's UOL Inc. and
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
Corp., as well as cocky startups like Patagon.com International Ltd., Zona Financiera Inc. and Yupi Internet Inc." As of 2011, there were an estimated 212+ million Internet users in Latin America. According to ''
Institutional Investor An institutional investor is an entity that pools money to purchase securities, real property, and other investment assets or originate loans. Institutional investors include commercial banks, central banks, credit unions, government-linked ...
'', "the $110 million IPO in May
999 999 or triple nine most often refers to: * 999 (emergency telephone number), a telephone number for the emergency services in several countries * 999 (number), an integer * AD 999, a year * 999 BC, a year Media Books * 999 (anthology), ''99 ...
for StarMedia Networks, the Internet company spuelasfounded three years earlier, marked a watershed in the history of Latin America's financial markets. For the first time, a pan-regional company built from scratch and headquartered in New York has sold shares on the Nasdaq Stock Market to mainly United States investors to finance its expansion in Latin America." "Today, New York City-based StarMedia is widely seen as a market pioneer and, so far, as the player to beat in the Latin America portal market. The company has about 700 employees, operations in 9 countries and partnerships with companies such as AT&T,
Visa International Visa Inc. () is an American multinational payment card services corporation headquartered in San Francisco, California. It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, debit c ...
Inc. and
Hewlett-Packard The Hewlett-Packard Company, commonly shortened to Hewlett-Packard ( ) or HP, was an American multinational information technology company. It was founded by Bill Hewlett and David Packard in 1939 in a one-car garage in Palo Alto, California ...
Co," added ''Computerworld''. Speaking to ''The New York Times'', New York Mayor Rudolph W. Giuliani said "I applaud the company for contributing to the continued growth of the city's high-tech community." At the time of the IPO, Espuelas told CNET: "I think we present a unique story, where maybe the other companies were versions of companies that already existed. We also have market leadership, we have a big brand, we're the first mover into a really big market with a lot of growth potential, and I think the market recognized that and sort of differentiated us from just another Internet IPO." "The strategy is simple: Build on being the first Internet service to cater to Latin American PC owners on a regional basis rather than country by country, and try to keep a step ahead of the inevitable competition. So far, the positioning has allowed StarMedia to make deals with Fox Latin America for sports and children's programming, with Dow Jones for financial news, and with Viacom Spelling Entertainment Group for TV show Melrose Place and other nighttime soap operas", explained ''
Business Week ''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in Septembe ...
'' in the article "Welcoming Spanish Speakers to the Web: Fast-growing StarMedia is Racing to Fill the Niche First" Espuelas added: "We are literally creating an industry, we have built, but will continue to construct, the biggest brand in Latin America." In the 1999 story in ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', "C.E.O. Round Table- Online Pioneers: The Buzz Never Stops", Espuelas explained his approach: "I spent a lot of time learning how Winston Churchill ran the Second World War. I bring that up as a metaphor—not having information, not having clarity, the stakes being very high. Of course, the stakes he had to deal with were somewhat higher than what we have to do. But that was part of the encouragement—to think that something so important could be managed, and all the mistakes that were made and the chaos of the moment. And the other thing, which he said, which I love as a philosophy, is: You don't have to get it right all the time. You just have to get it right 51 percent of the time, and that will carry you through. And that's a very, very liberating philosophy." According to a
Harvard Business School Harvard Business School (HBS) is the graduate school, graduate business school of Harvard University, a Private university, private Ivy League research university. Located in Allston, Massachusetts, HBS owns Harvard Business Publishing, which p ...
case, written by professors Thomas Eisenmann and John K. Rust, "by the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views in the third quarter of 1999. Thirty-three-year-old StarMedia co-founder Fernando Espuelas was the toast of "
Silicon Alley Silicon Alley is an area of high tech companies centered around southern Manhattan's Flatiron district in New York City. The term was coined in the 1990s during the dot-com boom, alluding to California's Silicon Valley tech center. The term h ...
" and a recognized hero throughout Latin America. A picture of him on the cover of Internet World magazine--ripping his shirt open to show the StarMedia logo, like
Superman Superman is a superhero created by writer Jerry Siegel and artist Joe Shuster, which first appeared in the comic book ''Action Comics'' Action Comics 1, #1, published in the United States on April 18, 1938.The copyright date of ''Action Comics ...
, summed up the spirit of the company." Espuelas created a communications culture to connect StarMedia's 18 offices in 12 countries. " spuelas.. will set a goal at one meeting, and by the time the next one rolls around, we've made tremendous progress.... Each meeting has a clear goal—to deliver quarterly results, to announce a major initiative or partnership, to clarify our strategic vision. Whenever possible, Fernando and other executives make their comments trilingually. That sometimes generates good-natured teasing about accents, but our employees really appreciate the effort. To make certain that nothing is lost in the translations, someone from each office recaps the entire announcement in that country's native tongue. Then we follow up with an online chat, during which the management team fields questions from employees", said Gally Bar-on, chief of staff, StarMedia Network Inc. and president, StarMedia Foundation. "Our overriding goal is to communicate clearly across language barriers and geographic boundaries. By connecting with all of our offices -- and by addressing everyone in three languages -- we're able to unite our employees around one company vision...The one thing that we hear consistently from our employees is, 'We want more Fernando.' They want to know what he's thinking. This meeting allows him to communicate his vision", added Bar-on. In a ''Computerworld'' interview Espuelas said, "What we have to do is remain absolutely focused on giving our users the best possible experience, and giving our partners and advertisers a mutually profitable relationship. We're really looking forward, not backwards. All of this competition has stimulated the market in a very dramatic fashion, in terms of marketing, in terms of growing the market, in terms of the attention of advertisers, partners and Wall Street. So we see it very positively. We just need to make sure we're never satisfied with ourselves, and we're not. We can always be better and faster and more efficient." In the ''Business Week'' cover story "La Vida Loca of a Latin Web Star" Espuelas is described as: "If ever there were a poster boy for the bilingual, bicultural executive of the Internet age, it's Fernando J. Espuelas, the 33-year-old chairman and chief executive of New York-based StarMedia Networks Inc. The Spanish- and Portuguese-language portal offers everything from chat rooms to shopping. Born in Uruguay, Espuelas moved to the U.S. at age 10. He has worked much of his adult life in Latin America, but when wooing investors, he's all Wall Street." The company's high profile, as manifested in its thousands of press articles across the world, ensured that the whole Latin Internet sector benefited from a constant source of positive attention and relevance. Billions of dollars were subsequently invested in Latin America by foreign and local companies, international venture capitalists and buy-out firms seeking to capitalize in the fast growth of this new segment. Myriad companies were created and funded, telecommunications companies made significant investments in infrastructure to meet the demand, and governments and other key sectors of the society, specifically the news media, adopted Web tools to modernize. Espuelas sought to "...redefine history – and I think that, in fact, is what happened...The StarMedia idea of Pan Latin Americanism, an idea with deep historical roots, was a profound turning point for Latinos across the world." Espuelas, a skilled marketer armed with cash from his successful IPO, was the mastermind of massive marketing campaigns promoting the StarMedia brand. "We want to be the Coca-Cola of the Internet in Latin America," Espuelas said. In the process, Espuelas became iconic as the "poster boy" of the Latin Internet, appearing on the cover of magazines, in television shows and even in CNN's own promotions: a brief image of Espuelas was included, amongst other renowned politicians and celebrities, within the 15 second top-of-hour CNN on-air network ID. On May 25, 1999, StarMedia completed the first public offering on Nasdaq for a Latin Internet company, selling 7 million shares at $15. The company went on to raise hundreds of millions more capital over the next two years. By 2000, at age 34, Espuelas was acknowledged as one of the main players in Silicon Alley and the Latino Internet industry. Uruguay's leading newspaper, ''
El País (; ) is a Spanish-language daily newspaper in Spain. is based in the capital city of Madrid and it is owned by the Spanish media conglomerate PRISA. It is the second-most circulated daily newspaper in Spain . is the most read newspaper in ...
'', dubbed him "The Emperor of the Internet" on its front page. CNN filmed a documentary on Espuelas’ life that was broadcast across the world. The media referred to Espuelas as "The Hispanic
Bill Gates William Henry Gates III (born October 28, 1955) is an American businessman and philanthropist. A pioneer of the microcomputer revolution of the 1970s and 1980s, he co-founded the software company Microsoft in 1975 with his childhood friend ...
" and the "
Simón Bolívar Simón José Antonio de la Santísima Trinidad Bolívar y Palacios (24July 178317December 1830) was a Venezuelan statesman and military officer who led what are currently the countries of Colombia, Venezuela, Ecuador, Peru, Panama, and Bol ...
of the Internet", terms that would be often recapitulated in thousands of articles and interviews referencing Starmedia. In February 2000, Starmedia created Latin America's first free, ad-supported regional internet service provider with a $200 million investment from
CMGI Steel Connect, Inc. is an American company that provides supply chain management services to software companies. History The company was formed in 1968 as College Marketing Group by Glenn and Gail Mathews. At first, the company sold mailing lists ...
Inc.,
Flatiron Partners Fred Wilson (born August 20, 1961) is an American businessman, venture capitalist and blogger. Wilson is the co-founder of Union Square Ventures, a New York City-based venture capital firm with investments in Web 2.0 companies such as Twitter, T ...
, Chase Capital Partners and 1stUp.com. On August 5, 2001, after a disagreement with the Board regarding the strategic direction of the company, Espuelas resigned as CEO of StarMedia but agreed to stay on as Chairman until November 15, 2001 to effect an orderly management transition. At that time, he was replaced by Susan Segal as head of the company; Segal was a venture capitalist, representing
Chase Manhattan Bank JPMorgan Chase Bank, N.A., doing business as Chase, is an American national bank headquartered in New York City that constitutes the consumer and commercial banking subsidiary of the U.S. multinational banking and financial services holding ...
's Chase Capital Partners, which had given Starmedia its first round of institutional financing in 1997. Segal then led the company's new strategy to divest itself of its market leading portal assets, including the StarMedia brand and network of websites, and focus the company on its mobile unit, StarMedia Mobile. The resulting new company, Cyclelogic, was led by Segal until it filed for bankruptcy in 2003. As part of Segal's new strategy, in July 2002, StarMedia was sold for $8 million to EresMas, a Spanish ISP. EresMas was then sold to a unit of
France Telecom Orange S.A. (; formerly , stylised as france telecom) is a French multinational telecommunications corporation founded in 1988 and headquartered in Issy-les-Moulineaux, near Paris. ''Orange'' has been the corporation's main brand for mobile, ...
, Internet subsidiary
Wanadoo Wanadoo was the Internet service provider division of Orange S.A. It operated in France, Spain, the United Kingdom, Belgium, the Netherlands, Morocco, Tunisia, Algeria, Senegal, Mauritius, Madagascar, Lebanon and Jordan. It ceased to operate as ...
, 10 days later for $255 million euros. EresMas' new leadership of the Latin Internet (through the purchase of StarMedia the previous week) was cited by France Telecom as the reason for the acquisition. Espuelas writes in ''
Life in Action Fernando Espuelas (born August 6, 1966) is an American entrepreneur, author, and journalist. Espuelas is one of the pioneers of the consumer Internet. He is the co-founder (along with Jack Chen) and first CEO of Starmedia, the first pan-Latin I ...
'': "Because I believed in our company and our mission, I had never sold a single StarMedia share or stock option. I personally lost close to $500 million." In 2006, the U.S.
Securities and Exchange Commission The United States Securities and Exchange Commission (SEC) is an independent agency of the United States federal government, created in the aftermath of the Wall Street crash of 1929. Its primary purpose is to enforce laws against market m ...
sued Espuelas and the rest of StarMedia's senior executive team alleging in a civil lawsuit that the accounting treatment of a certain transaction relating to StarMedia's Mexican subsidiaries did not meet GAAP accounting standards. The civil lawsuit relates to accounting decisions made by StarMedia and its outside accounting firm Ernst & Young, and approved by the Starmedia Board of Directors' Audit Committee in 1999 and 2000. In 2011, Espuelas settled the suit "without admitting or denying the allegations in the amended complaint". At the time of the filing, Espuelas, who cooperated with the SEC investigation over five years, told '' Adweek'' magazine: "I know that I did nothing wrong....It he lawsuitis related to accounting issues at the company. I personally was not involved in accounting at the company. I'm very confident that the company did things right. We had a rather elaborate control function, both internal and external, and to my knowledge that was undertaken correctly." In company announcements made in 2006, StarMedia, now part of France Telecom's
Orange Orange most often refers to: *Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis'' ** Orange blossom, its fragrant flower ** Orange juice *Orange (colour), the color of an orange fruit, occurs between red and yellow in the vi ...
subsidiary, the company claimed to be the global leader in Spanish language Internet services. In 2006, the company stated, Starmedia was serving over 22 million unique users a month and continued to expand by launching new services, such as finance and entertainment channels, and opening offices across Latin America. In the ''Hispanic Business'' article "The Kings of Comebacks", Espuelas said, "...we t StarMediawanted to redefine history - and I think that... is what happened", Mr. Espuelas writes in his 2004 book ''Life in Action''. "The StarMedia idea of Pan Latin Americanism, an idea with deep historical roots, was a profound turning point for Latinos across the world." But in the spring of 2000, StarMedia suffered what the book calls "the near-complete collapse of the Internet economy." By his own calculation, Mr. Espuelas' StarMedia holdings at one point had a value of nearly $500 million, but he never sold a single share. "I lived a full cycle", he tells ''Hispanic Business''. "It was the best business and personal experience I could have had at this point in my life. " "What Fernando has been credited with is a vision that may be ahead of his time", says Adele Morrissette, a former angel investor in Starmedia and now a managing director at investment bank
BMO Capital Markets BMO Capital Markets is the investment banking subsidiary of Canadian Bank of Montreal. The company offers corporate, institutional and government clients access to a range of financial services. These include equity and debt underwriting, corp ...
Corp. of Toronto. "People who invested with Fernando early did well if they sold their stock when it went public. It was a good investment for me", reported ''The Deal''.


Awards

In 2012, Espuelas was named one of "The Nation's 100 Most Influential Hispanics" by ''Poder Magazine''. ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' included Espuelas on their list of the "Leaders of the Millennium", and he was recognized as a "2000 All-Star" business leader by ''
Crain's New York Business Crain Communications Inc. is an American publishing conglomerate based in Detroit, Michigan, United States, with 13 foreign subsidiaries. History Gustavus Dedman "G.D." Crain Jr. ( Gustavus Demetrious Crain Jr.; 1885–1973), previously the ci ...
'' magazine. He was also a recipient of '' Latin Trade Magazine'' 's Bravo Award, being named "Internet CEO of the Year". He received a ''
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
'' Award in 1999.'' Hispanic Business magazine'' gave Espuelas its Hispanic Entrepreneur Award in 2000. He was also named a "Latin American Leader of the Internet" by CNN en Español Latinvision.com selected Espuelas as one of the "Top 50 Who Matter Most!" list of Latino media executives in 2008. The U.S. Hispanic IT Executive Council named Espuelas in 2009 and 2010 to its HITEC 100, the list of "Most Influential Hispanics and Rising Stars in Information Technology".


References


External links

* {{DEFAULTSORT:Espuelas, Fernando 1966 births Living people American technology chief executives People from Connecticut Businesspeople from Montevideo Uruguayan emigrants to the United States American information technology businesspeople Businesspeople in mass media Henry Crown Fellows Greenwich High School alumni People educated at Elbio Fernández School