Lexalytics, Inc. provides
sentiment
Sentiment may refer to:
*Feelings, and emotions
*Public opinion, also called sentiment
*Sentimentality, an appeal to shallow, uncomplicated emotions at the expense of reason
*Sentimental novel, an 18th-century literary genre
*Market sentiment, opt ...
and intent analysis to an array of companies using
SaaS
Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software.
SaaS is cons ...
and
cloud based technology.
Salience 6, the engine behind Lexalytics, was built as an
on-premises
On-premises software (abbreviated to on-prem, and incorrectly referred to as on-premise) is installed and runs on computers on the premises of the person or organization using the software, rather than at a remote facility such as a server farm ...
, multi-lingual
text analysis
Content analysis is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic ...
engine. It is leased to other companies who use it to power filtering and
reputation management programs. In July, 2015 Lexalytics acquired Semantria to be used as a cloud option for its technology.
In September, 2021 Lexalytics was acquired by CX company InMoment.
History
Lexalytics spun into existence in January 2003 out of a content management startup called Lightspeed.
Lightspeed consolidated on America's West Coast. Jeff Catlin, a Lightspeed General Manager, and Mike Marshall, a Lighstpeed Principal Engineer, convinced investors to give them the East Coast company so as to avoid shutdown costs.
Catlin and Marshall renamed the operation Lexalytics.
Catlin took on the role of chief executive officer with Marshall working as Chief Technology Officer.
Lexalytics opted to not accept venture cash. Instead, the company initially shared sales and marketing expenses with U.K. based document management company Infonic. The partner companies soon formed a joint venture in July 2008, which was later dissolved. Since then, Lexalytics has worked with many other companies, like
Bottlenose,
,
Thomson Reuters
Thomson Reuters Corporation ( ) is a Canadian multinational media conglomerate. The company was founded in Toronto, Ontario, Canada, where it is headquartered at the Bay Adelaide Centre.
Thomson Reuters was created by the Thomson Corpora ...
,
Oracle
An oracle is a person or agency considered to provide wise and insightful counsel or prophetic predictions, most notably including precognition of the future, inspired by deities. As such, it is a form of divination.
Description
The word '' ...
and DataSift.
Relationships with
social media monitoring companies like Datasift tend to find Lexalytics’ Salience engine baked into the product itself.
Lexalytics is used similarly to monitor sentiment as it relates to stock trading.
In December 2014, Lexalytics announced the latest iteration to its sentiment analysis engine, Salience 6.
Earlier that year Lexalytics acquired Semantria in a bid to appeal to a wider variety of business models. Created by former Lexalytics Marketing Director Oleg Rogynskyy,
Semantria is a SaaS
text mining service offered as an
API
An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software Interface (computing), interface, offering a service to other pieces of software. A document or standa ...
and Excel based
plugin that measures sentiment.
The goal of the acquisition, which cost Lexalytics less than US$10 million, was to expand the customer base both within the United States and abroad with multilingual support.
The engine that powers Semantria, Salience, is grounded in its deep learning ability. An example of this is its concept matrix, which allows Salience an understanding of concepts and relationship between concepts based on a detailed reading of the entire repository of Wikipedia.
This matrix allows Salience to use Wikipedia for automatic categorization.
Along with features like the concept matrix, Salience supports 16 international languages.
The engine has earned Lexalytics a spot on EContent's “Top 100 Companies in the Digital Content Industry” List for 2014–2015.
In September 2018, Lexalytics launched document data extraction market using natural language processing (NLP).
See also
*
Semantria
Semantria is owned by sentiment analysis company Lexalytics, from which it was spun out in 2011. Semantria offers text analysis via API and Excel plugin. It differs from Lexalytics in that it is offered via API and Excel plugin, and in that it ...
References
External links
* {{official website, http://www.lexalytics.com/
American companies established in 2003
Natural language processing