Leverett Samuel Lyon (December 11, 1885 – 1959) was an American economist, lawyer and business executive, known for his works on education, government, marketing,A Pioneer in Marketing...Leverett Samuel Lyon
" by N.H. Engle, ''Journal of Marketing,'' Vol. XXIV, No.1, July, 1959. p.67 and economic life, and particularly on the

National Recovery Administration The National Recovery Administration (NRA) was a prime agency established by U.S. president Franklin D. Roosevelt (FDR) in 1933. The goal of the administration was to eliminate "cut throat competition" by bringing industry, labor, and governmen ...

Life and work

Born in Sollitt, Illinois to Edward Payson Lyon and Charlotte Rose, Lyon obtained his Bachelor of Arts degree at

Beloit College Beloit College is a private liberal arts college in Beloit, Wisconsin, United States. Founded in 1846 when Wisconsin was still a territory, it is the state's oldest continuously operated college. It has an enrollment of roughly 1,000 undergradua ...

, where he joined the

Phi Kappa Psi Phi Kappa Psi (), commonly known as Phi Psi, is an American collegiate social fraternity that was founded at Jefferson College in Canonsburg, Pennsylvania in 1852. The fraternity has over ninety chapters at accredited four-year colleges and uni ...

fraternity, and then his law degree at the

Chicago-Kent College of Law The Chicago-Kent College of Law is the law school of the Illinois Institute of Technology, a private research university in Chicago, Illinois. It is the second oldest law school in the state of Illinois (after Northwestern Law). Chicago-Kent wa ...

in 1915. At

University of Chicago The University of Chicago (UChicago, Chicago, or UChi) is a Private university, private research university in Chicago, Illinois, United States. Its main campus is in the Hyde Park, Chicago, Hyde Park neighborhood on Chicago's South Side, Chic ...

he obtained his MA in 1919 and his PhD in 1921 with his thesis, titled "A functional approach to social-economic data." From 1916 to 1929 Lyon taught economics at

, at

Washington University in St. Louis Washington University in St. Louis (WashU) is a private research university in St. Louis, Missouri, United States. Founded in 1853 by a group of civic leaders and named for George Washington, the university spans 355 acres across its Danforth ...

, where he was also Dean of the School of Commerce and Finance from 1923 to 1925, and at the Robert Brookings Graduate School of Economics and Government. In 1929 he left academia and joined the American centrist think tank the

Brookings Institution The Brookings Institution, often stylized as Brookings, is an American think tank that conducts research and education in the social sciences, primarily in economics (and tax policy), metropolitan policy, governance, foreign policy, global econo ...

, where he was executive vice-president from 1932 to 1939. In 1939 he moved to the Chicago Association of Commerce and Industry, where he served as its chief executive officer from until his retirement in 1954.Lyon, Leverett Samuel, 1885
at SNAC, 2014.

Work

Lyon is noted for his early work "Our Economic Organization," (1921) co-authored with Leon C. Marshall, which is considered "an excellent brief analysis of the American economic structure,", for his 1922 "Education for Business," and for his pioneering work in the field of marketing. According to Engle (1919): His most notable publications in the field of marketing were ''Salesmen in Marketing Strategy'' (1926), the ''Hand-to- Mouth Buying'' (1929), ''Some Trends in the Marketing of Canned Foods'' (1930), ''Advertising Allowances'' (1932), and ''The Economics of Free Deals'' (1933).

Selected publications

* Lyon, Leverett Samuel.
Elements of Debating: A Manual for Use in High Schools and Academies
'' University of Chicago Press, 1913. * Lyon, Leverett Samuel.
A Survey of Commercial Education in the Public High Schools of the United States
'' Vol. 2. University of Chicago, 1919. * Leon C. Marshall and Leverett S. Lyon.
Our economic organization
'' New York : Te Macmillan Company, 1921. * Lyon, Leverett Samuel.
Education for business
'' University of Chicago Press, 1922. * Lyon, Leverett S. ''Salesmen in marketing strategy.'' (1926). * Lyon, Leverett S.
Economics of open price systems
'' (1936). * Lyon, Leverett Samuel, et al.
The National Recovery administration: an analysis and appraisal
'' Da Capo Press, 1936; 1972. * Lyon, Leverett S., Myron Webster Watkins, and Victor Abramson. ''Government and economic life: development and current issues of American public policy,'' (1939). ;Articles, a selection * Lyon, Leverett S.
A functional approach to social-economic data
" ''The Journal of Political Economy'' (1920): 529–564.: Originally PhD thesis, University of Chicago, 1920.

References

External links

Lyon, Leverett Samuel, 1885
at SNAC * {{DEFAULTSORT:Lyon, Leverett Samuel 1885 births 1959 deaths Economists from Illinois American business theorists Beloit College alumni University of Chicago alumni University of Chicago faculty Washington University in St. Louis faculty People from Kankakee County, Illinois 20th-century American economists Chicago-Kent College of Law alumni