"Let Them Know" is a song by English singer

Mabel Mabel is an English female given name derived from the Latin ''amabilis'', "lovable, dear".Reclams Namensbuch, 1987, History Amabilis of Riom (died 475) was a French male saint who logically would have assumed the name Amabilis upon entering ...

. It was released by

Polydor Records Polydor Records Ltd. is a German-British record label that operates as part of Universal Music Group. It has a close relationship with Universal's Interscope Geffen A&M Records label, which distributes Polydor's releases in the United States. ...

on 18 June 2021 as the

lead single A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. Release ...

from her second studio album '' About Last Night...'' (2022). The song was written by Mabel, Raye,

MNEK Uzoechi Osisioma "Uzo" Emenike (born 9 November 1994), professionally known by his stage name MNEK (, ), is a British singer, songwriter and record producer. He has been nominated for a Grammy and a Brit Award, and has received the ASCAP Vangua ...

, and its producer

SG Lewis SG, Sg or sg may refer to: Arts and entertainment Music * "SG" (song), a 2021 song by DJ Snake, Ozuna, Lisa, and Megan Thee Stallion * Gibson SG, an electric guitar manufactured by Gibson Guitar Corporation * SG Wannabe, a South Korean music gro ...

Music and lyrics

"Let Them Know" is an uptempo,

dance-pop Dance-pop is a popular music subgenre that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit radio. Developing from a ...

synth-pop Synth-pop (short for synthesizer pop; also called techno-pop; ) is a subgenre of new wave music that first became prominent in the late 1970s and features the synthesizer as the dominant musical instrument. It was prefigured in the 1960s ...

and 1980s-style disco song with

dancehall Dancehall is a genre of Jamaican popular music that originated in the late 1970s. Initially, dancehall was a more sparse version of reggae than the roots style, which had dominated much of the 1970s.Barrow, Steve & Dalton, Peter (2004) "The Ro ...

undertones. It is 2 minutes and 28 seconds long, and has a 1990s

house A house is a single-unit residential building. It may range in complexity from a rudimentary hut to a complex structure of wood, masonry, concrete or other material, outfitted with plumbing, electrical, and heating, ventilation, and air ...

rhythm reminiscent of

RuPaul RuPaul Andre Charles (born November 17, 1960; stylized as RuPaul) is an American drag queen, television personality, actor, musician, and model. Best known for producing, hosting, and judging the reality competition series '' RuPaul's Drag Race ...

's 1992 song "

Supermodel (You Better Work) "Supermodel (You Better Work)" is a song by American dance music singer and drag queen RuPaul. It was released in November 1993 as the third single (but first major label single) from his debut album, '' Supermodel of the World'' (1993). The son ...

". Inspired by obsessively watching 1990 film '' Paris Is Burning'', and American television series '' Pose'' and ''

RuPaul's Drag Race ''RuPaul's Drag Race'' is an American reality competition television series, the first in the ''Drag Race'' franchise, produced by World of Wonder for Logo TV (season 1–8), WOW Presents Plus, VH1 (season 9–14) and, beginning with the f ...

'', Mabel wrote the track as a reflection on

dance music Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement. In terms of performance, the major categories are live dance music and recorded danc ...

's generational themes of expression, liberation and inclusion. According to the singer, "Let Them Know" is "dedicated to anyone who's ever felt scared to truly be themselves." The lyrics include a reference to

Doja Cat Amala Ratna Zandile Dlamini (born October 21, 1995), known professionally as Doja Cat ( ), is an American rapper and singer. Born and raised in Los Angeles, California, she began making and releasing music on SoundCloud as a teenager. Her song ...

and her 2020 song "

Say So "Say So" is a song by American rapper and singer Doja Cat from her second studio album, '' Hot Pink'' (2019). The song was written by Doja Cat with her manager Lydia Asrat, and Dr. Luke, who handled production for the song under the pseudonym ...

Release

Mabel first teased the single's release on 9 June 2021 with a 30-second

teaser trailer A teaser (or more specifically teaser trailer) is a mini- trailer and a form of teaser campaign advertising that focuses on film and television programming. It is a videography pre-release move or television show advertisement. Short in length, te ...

titled "Allow Me to Reintroduce Myself". The clip shows the singer performing and filming a music video, and ends with a preview of "Let Them Know". On 10 June, she shared the release date,

cover art Cover art is a type of artwork presented as an illustration or photograph on the outside of a published product such as a book (often on a dust jacket), magazine, newspaper (tabloid), comic book, video game ( box art), music album ( album ...

and a link to pre-save the single on

streaming services An over-the-top media service is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributors of s ...

. The official

TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version ...

audio was released on 12 June. Within a week, more than 52,000 videos were uploaded under the audio by users of the social networking service. "Let Them Know" was released by

on 18 June. It was promoted with its own

lens filter In photography and cinematography, a filter is a camera accessory consisting of an optical filter that can be inserted into the optical path. The filter can be of a square or oblong shape and mounted in a holder accessory, or, more commonly, ...

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

and

Snapchat Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before th ...

, and added it to

rotation Rotation, or spin, is the circular movement of an object around a '' central axis''. A two-dimensional rotating object has only one possible central axis and can rotate in either a clockwise or counterclockwise direction. A three-dimensional ...

by British radio stations

BBC Radio 1 BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and current chart hits throughout the day. The station provides alternative genres at night, including electronica, dance, ...

and

Capital FM Capital may refer to: Common uses * Capital city, a municipality of primary status ** List of national capitals, List of national capital cities * Capital letter, an upper-case letter Economics and social sciences * Capital (economics), the dura ...

the same day. A remix by English DJ Riton was released on 9 July.

Critical response

In his review for ''

The Sunday Times ''The Sunday Times'' is a British newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as ''The New Observer''. It is published by Times Newspapers Ltd, a subsidiary of News UK, wh ...

'', Dan Cairns likened the track to music by the

Spice Girls The Spice Girls are a British girl group formed in 1994, consisting of Melanie Brown, also known as Mel B ("Scary Spice"); Melanie Chisholm, or Melanie C ("Sporty Spice"); Emma Bunton ("Baby Spice"); Geri Halliwell ("Ginger Spice"); and Vi ...

, describing it as "sassy, savvy, precision-tooled pop perfection". Isaac Chiew of ''

NME ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...

'' regarded the "bombastic floor-filler" as a welcome comeback from Mabel, complimenting its disco production and "anthemic" chorus. '' Clash'' reviewer Robin Murray called it "an unashamed addition to the pop banger canon." ''

The Guardian ''The Guardian'' is a British daily newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide ...

''s Luke Holland viewed the song as "wholly edgeless yet undeniably enjoyable glitter-pop" and "daft fun in all the ways pop should be".

Commercial performance

"Let Them Know" debuted at number 38 on the

UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...

with first-week sales of 10,368 units. It has since ascended to a new peak of number 19 on the chart dated August 26, 2021. In Ireland, the song entered the

Irish Singles Chart The Irish Singles Chart is the Republic of Ireland's music industry standard singles popularity chart issued weekly by the Irish Recorded Music Association (IRMA) and compiled on their behalf by the Official Charts Company. Chart rankings are b ...

at number 48; it has peaked at number 19.

Music video

The music video for "Let Them Know" was directed by Isaac Rentz. A 25-second teaser trailer was shared on Mabel's

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...

channel on 16 June 2021. The music video live premiered on YouTube at 8 a.m. BST on 18 June, preceded by a live chat with the singer. A behind the scenes segment was released by

MTV UK MTV is a British pay television channel focusing on reality TV and music programming operated by Paramount Networks UK & Australia. The channel launched as part of MTV Networks Europe localisation strategy in 1997. MTV UK (previously MTV UK & ...

on 28 June.

Track listing

*Digital download and streaming # "Let Them Know" – 2:28 *Digital download and streaming – Riton remix # "Let Them Know" (Riton Remix) – 3:00

Personnel

Credits adapted from

Qobuz Qobuz (, commonly mispronounced: ) is a French commercial music streaming and downloading service. It was founded in 2007 by Yves Riesel, expanded to a limited range of overseas markets, including the United Kingdom, the Netherlands, Germany, It ...

. * Mabel – vocals, background vocals *

– producer, drums, engineer, keyboards, bass, synthesizer, programming * Raye – co-producer, vocal producer * Cameron Gower Poole – vocal producer * Josh Gudwin – mixing * Heidi Wang – mixing assistance * Stuart Hawkes – mastering

Charts

Certifications

Release history

References

{{Authority control 2021 singles 2021 songs Mabel (singer) songs category:Dance-pop songs category:Disco songs Polydor Records singles Song recordings produced by SG Lewis Songs written by Mabel (singer) Songs written by MNEK Songs written by Raye (singer) Songs written by SG Lewis