Lesara was a clothing e-commerce site founded in

Berlin Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population withi ...

in 2013. On November 9, 2018, the company filed for bankruptcy.

History

Lesara was founded in 2013 by CEO Roman Kirsch, COO Matthias Wilrich, and CTO Robin Müller.Chloe Gendron, The company's head office was located at the Schicklerhaus in Berlin,

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

, and the second office was in

Guangzhou Guangzhou, Chinese postal romanization, previously romanized as Canton or Kwangchow, is the Capital city, capital and largest city of Guangdong Provinces of China, province in South China, southern China. Located on the Pearl River about nor ...

, China. In November 2018, Lesara CEO Roman Kirsch filed for bankruptcy.

Retail

According to "Insights.samsung.com", Lesara was one of the first companies that used the concept of agile retail within the fashion industry. Agile retail is a

direct-to-consumer Direct-to-consumer (DTC or D2C) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or middlemen. Direct-to-consumer sales are usually transa ...

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholes ...

model that uses

big data Big data primarily refers to data sets that are too large or complex to be dealt with by traditional data processing, data-processing application software, software. Data with many entries (rows) offer greater statistical power, while data with ...

to try to predict trends, manage efficient production cycles, and optimize turnaround on emerging styles.Nadya Khoja
"Changing Clothes: How Agile Retail is Disrupting the Fashion Industry"
''business.com'', July 20, 2016. The company used

data Data ( , ) are a collection of discrete or continuous values that convey information, describing the quantity, quality, fact, statistics, other basic units of meaning, or simply sequences of symbols that may be further interpreted for ...

acquired from

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

, social media, and blog posts, then analyzed it to identify current trends.

Criticism

In 2015, Lesara GmbH initiated a legal action against Daniel Brückner, but the case was dismissed by the Landgericht Köln (Regional Court, Cologne) in 2016. In September 2016, ''

Beobachter ''Beobachter'' (, ''Observer'') is a German-language Swiss medium with a focus on law and justice. History and profile The magazine was founded in 1926 by Max Ras as ''Der Schweizerische Beobachter'' and first distributed in 1927 as a free ne ...

'' reported about alleged illegal crossed-out prices in

Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...

, citing Guido Sutter, chief legal adviser of

Federal Department of Economic Affairs, Education and Research The Federal Department of Economic Affairs, Education and Research (EAER, ; ; ) is one of the seven departments of the federal government of Switzerland, headed by a Member of the Swiss Federal Council. The department was renamed from Federal D ...

(SECO) in Switzerland. In early 2018, ''

Manager magazin ''Manager Magazin'' (stylized as ''manager magazin'') is a German monthly business magazine focusing on business, finance and management based in Hamburg. History and profile ''Manager Magazin'' was first published on 1 November 1971. It is ...

'' reported that Lesara inflated revenue figures by not accounting for returns.

References

{{reflist, 2 German companies established in 2013 2018 disestablishments in Germany Retail companies established in 2013 Retail companies disestablished in 2018 Online clothing retailers of Germany Companies based in Berlin