Lera Loeb ( uk, Лера Лоб) is a Ukrainian-born writer, producer, actress and film maker, most notable for directing and producing high-end fashion films, short format narrative and digital branded content.

Life

Early life

Born Valeriya Sorokina in

Dnipropetrovsk Dnipro, previously called Dnipropetrovsk from 1926 until May 2016, is Ukraine's fourth-largest city, with about one million inhabitants. It is located in the eastern part of Ukraine, southeast of the Ukrainian capital Kyiv on the Dnieper Rive ...

Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...

, to a family of doctors.

Move to the United States

In 2000, she received a cultural exchange scholarship to study in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. While living with an American

host family Homestay (also home stay and home-stay) is a form of hospitality and lodging whereby visitors share a residence with a local of the area (host) to which they are traveling. The length of stay can vary from one night to over a year and can be pr ...

, she decided to permanently move to the United States. She eventually met American music producer Steve Loeb.

New York City and later life

She earned her

bachelor's degree A bachelor's degree (from Middle Latin ''baccalaureus'') or baccalaureate (from Modern Latin ''baccalaureatus'') is an undergraduate academic degree awarded by colleges and universities upon completion of a course of study lasting three to six ...

City University of New York The City University of New York ( CUNY; , ) is the Public university, public university system of Education in New York City, New York City. It is the largest urban university system in the United States, comprising 25 campuses: eleven Upper divis ...

. Lera became a successful writer, and was described by ''

The Sunday Telegraph ''The Sunday Telegraph'' is a British broadsheet newspaper, founded in February 1961 and published by the Telegraph Media Group, a division of Press Holdings. It is the sister paper of ''The Daily Telegraph ''The Daily Telegraph'', kn ...

'' as "a thriving publicist" in the fashion industry. As of 2009, her blog had been recognized by ''Elle''.

References

External links

Lera Loeb FilmsLera Loeb Instagram IMDB/ Faddy Magazine Staff Cinematographer
{{DEFAULTSORT:Loeb, Lera Fashion journalists Living people Ukrainian women journalists Ukrainian emigrants to the United States People from Dnipro 1988 births Actresses from Dnipropetrovsk Oblast